Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”
Do you really want to begin your career hundreds of dollars in the hole?
You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?
So, you want to rock a tour, do ya?? Congratulations on your decision to become a highway pirate! It’s time to cruise the land with your bandmates, crew, your favorite sweat pants, your noble steed, and all your special quirks fully loaded to test each other’s patience and sadistic behavior. Here are top touring tips and suggestions from Midnight Mob on how to make a tour successful, fun, inexpensive, efficient and – most importantly – safe for all.
In a world full of spammers and unapologetic super-promoters, cutting through the clutter with sincere, genuine, and thoughtful music feedback will greatly increase your odds of building valuable relationships with other artists. Ask yourself: Would you rather have someone give you thoughtful insight with actual proof that they listened to your work, or just a two-word comment and an emoji?
If you want to really learn how to provide strong feedback online that can develop into authentic relationships, try putting the following tips into action.
Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.
“But I already know how to play,” you might say when asked if you want to study music. “Why spend money on a degree?”
It’s true – earning a college degree is a cost, and it can certainly be an expensive one. But more than anything, a college degree isn’t just a cost; it’s an investment, and making that investment can result in better returns from your career later on for a lot of reasons. No matter what instrument you play, getting a music degree can help to broaden your career and set you up for greater success, including financial success. Here are five reasons to get a music degree.
There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.
It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.
Some songwriters absolutely dread the process of writing lyrics, while others love the poetic element of creating music. Whatever your opinion of lyric writing, here are five potentially surprising ways that you can improve the impact of your lyrics to take your songs to the next level.