Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.
“But I already know how to play,” you might say when asked if you want to study music. “Why spend money on a degree?”
It’s true – earning a college degree is a cost, and it can certainly be an expensive one. But more than anything, a college degree isn’t just a cost; it’s an investment, and making that investment can result in better returns from your career later on for a lot of reasons. No matter what instrument you play, getting a music degree can help to broaden your career and set you up for greater success, including financial success. Here are five reasons to get a music degree.
There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.
It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.
Some songwriters absolutely dread the process of writing lyrics, while others love the poetic element of creating music. Whatever your opinion of lyric writing, here are five potentially surprising ways that you can improve the impact of your lyrics to take your songs to the next level.
Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?
While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.
Lesson number one of soliciting press for your songs: treat music journalists with respect. We go into a relationship with an artist with the best intentions. After all, we can’t do our jobs unless you do yours well. A song premiere, review, interview, or think piece about your band can introduce your music to new pods of rabid fans and raise your profile considerably.
But when you make the following six mistakes, you can kiss press coverage goodbye forever.
The blank page, the blinking cursor, the silent keys and strings, and that sense of absolute emptiness that gives way to frustration and desperation. Even the best writers know it well. There’s nothing worse than trying to fill your own giant shoes when all you can think of is rhyming love with heaven above. Wings of a….dove?