There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.
It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.
Some songwriters absolutely dread the process of writing lyrics, while others love the poetic element of creating music. Whatever your opinion of lyric writing, here are five potentially surprising ways that you can improve the impact of your lyrics to take your songs to the next level.
Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?
While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.
Lesson number one of soliciting press for your songs: treat music journalists with respect. We go into a relationship with an artist with the best intentions. After all, we can’t do our jobs unless you do yours well. A song premiere, review, interview, or think piece about your band can introduce your music to new pods of rabid fans and raise your profile considerably.
But when you make the following six mistakes, you can kiss press coverage goodbye forever.
The blank page, the blinking cursor, the silent keys and strings, and that sense of absolute emptiness that gives way to frustration and desperation. Even the best writers know it well. There’s nothing worse than trying to fill your own giant shoes when all you can think of is rhyming love with heaven above. Wings of a….dove?
Bob Dylan. Billy Corgan. Kesha. Conor Oberst. Ani DiFranco. Neil Young. Picking up on a theme here? All are fantastic artists, and all have been accused of being “bad” singers. Yet they still connect with millions of fans and are able to stand out from the crowd, in part because of the unique qualities of their voices.
Over the past few years, the consumer model has gone through some major changes. In the good old days, you may have opened up your Christmas stocking and expected to find a bunch of physical products. Then as those products went digital, you probably started to receive a bunch of gift cards for online stores instead. This year, we’ve seen another consumer shift, and this time it’s towards subscriptions; from Netflix to Spotify to Pro Tools and even Microsoft Office, everything today seems runs on a subscription model. And while major record labels haven’t been able to crack the subscription code just yet, there are several tools independent artists can use to make the subscription model work for them. Here are three of the best options for musicians who want to earn income not just from one-off sales or gigs, but on a regular, predictable, and ongoing basis.
Writing good lyrics is a difficult craft to master, and with every generation of brilliant lyricists, it seems to become harder to follow in the footsteps of the greats. But every great lyricist started somewhere – and becoming a good lyricist, like any other craft, is the result of study and lots of practice. Here are five steps to writing better lyrics.