It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

This post was originally published on the Flypaper blog by Soundfly just before the holidays and is being shared with their permission (we love them guys!). 

It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I recently released my own album of Christmas music, A Hollens Family Christmas, so I’ve been thinking a lot lately about how to cut through the noise and continue successfully building my community of listeners and fans, despite running up against endless competition online.

DaveIt’s About the Relationship: How I Got to 1.5 Million YouTube Followers
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Get Music Feedback From Twitter Like Brian Hazard Does

Though I’d reaaaallllly like to say we’re the only way to obtain unbiased music feedback from consumers, that’s not necessarily the truth. Brian Hazard, he of the ten-album Color Theory and head mastering engineer at Resonance Mastering, put this belief into play recently when he took to Twitter to solicit some lyrical recommendations from his followers.

DaveGet Music Feedback From Twitter Like Brian Hazard Does
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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How Musicians Can Create a Compelling Instagram Story Fans Will Love

Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges. 

DaveHow Musicians Can Create a Compelling Instagram Story Fans Will Love
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Live Streaming For Musicians Is Not About Entertainment

If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.

DaveLive Streaming For Musicians Is Not About Entertainment
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The Biggest Secrets to Getting Your Songs Heard by Music Industry Gatekeepers

Gatekeepers – they’re the ones who decide whether or not your music is worthy enough to earn massive exposure. They’re the bloggers, the radio DJs, the music supervisors. The ones who decide which artists get their songs heard. And they’re the people that most musicians can’t seem to figure out.

DaveThe Biggest Secrets to Getting Your Songs Heard by Music Industry Gatekeepers
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Why Social Media For Musicians Is Easier For Some Bands Than Others

Social media for musicians needs to be about more than just tour dates and other pertinent info. A lot of people want to feel closer to the music they love and the people who make it, and your Instagram, Twitter, Facebook and all the rest should reflect that. Give the people what they want: A more personal connection.

DaveWhy Social Media For Musicians Is Easier For Some Bands Than Others
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5 Ways To Book Better Tours

Let’s state the obvious upfront here: Independently booking tours is hard work. That’s why booking agents exist; to book better tours than you can on your own! Quite often artists don’t have the time, expertise, or patience to do it all themselves. Researching, pitching, negotiating, and planning can start to feel like a full time job for a musician. 

Dave5 Ways To Book Better Tours
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