What To Post On Social Media As A Musician

Though bands have had the ability to share anything and everything with their fans in real time for years now, many of them still haven’t figured out what’s worth posting and what should be held back. Some bands adopt a philosophy of complete openness and transparency when it comes to what they share. If they feel, think, and experience it, it’s worth telling their fans about. Others take the opposite approach and hold everything back save for music-related information like new music and shows. Both extremes are bad for most bands which means a balance needs to happen to get the most out of communicating with fans. Here are some guidelines on what to post on social media.

RebeccaWhat To Post On Social Media As A Musician
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How To Create A DIY Music Marketing Plan That Actually Works

As a musician, your single biggest challenge is getting your music before your target audience. It’s not enough to create good music; you also have to market it effectively.

It doesn’t help that far too many musicians rely on spur of the moment actions and ad-hoc marketing tactics. Instead of approaching their music marketing with a systematic plan, they make reactive decisions that don’t yield any long-term success.

In this guide, I’ll show you how to create a DIY music marketing plan that actually works. I’ll cover branding, developing a marketing mix, and finding your target audience so you can make better marketing decisions.

MikeHow To Create A DIY Music Marketing Plan That Actually Works
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Why Dealing With Disappointment Is Vital For Musicians

Music is, was, and probably always will be an often brutal and thankless career path for most musicians. Summing a musician’s struggle up as lots of work for not much money would be way too simple because for serious songwriters and musicians, the emotional toll of trying to forge a path in music proves to be emotionally unbearable from time to time. For most musicians, money is secondary to their passion, but rejection after rejection and the creeping feeling that an artist’s sacrifice, talent, and work won’t ever amount to anything is often so damaging that it makes even the most promising musicians question themselves. Learning to cope with disappointment is not an option if you love making music and want to share it with people.

TylerWhy Dealing With Disappointment Is Vital For Musicians
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Nope: Why You Shouldn’t Say ‘Yes’ To Everything In Music

There’s something so exciting about when a band transitions from looking for opportunities to getting asked to be a part of them. From other bands hoping you’ll open for them at a show to local nonprofits asking you to donate your music for a good cause, play music long enough and you’ll start to get lots of people asking you for things. But while some opportunities can be good for your career in music, others won’t be worth your time.

RebeccaNope: Why You Shouldn’t Say ‘Yes’ To Everything In Music
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How Musicians Can Avoid Burnout & Still Be Productive

A few months ago, I was on the verge of burnout. Maybe you can relate?

Feeling overwhelmed, like there just aren’t enough hours in the day to get everything done, is quite common with musicians. After all, we are expected not only to perform and record, but also to book our shows, do all the marketing to get people to attend our shows, engage on social media, write songs, keep up with our song catalog & PRO administration, and a lot more.

Often, artists don’t recognize the signs of burnout until it’s too late to just “take a break.” They end up exhausted, jaded, and many actually give up on music (sometimes until the passion and drive kick back in, but sometimes for good!)

I want to help you recognize the signs of impending burnout so you can avoid full burnout. Once you know the signs, I’ll give you some simple changes you can make to turn it around and help you live a healthier, more balanced life without having to quit music.

KevinHow Musicians Can Avoid Burnout & Still Be Productive
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3 Ways To Make The Most Of The Summer Festival Season

There’s nothing quite like festival season in the music industry. Whether you’re a fan going to see your favorite bands, the band playing one of the stages, or industry working the event, there’s just something kind of magical about the whole thing. It’s an atmosphere unlike any other.

But this is a blog that’s dedicated to helping you take your music career to the next level, so you know we’re about to dish out some tips that will help you do exactly that. Designed with the DIY artist in mind, we’ve put together a list of 3 ways you can make the most of summer festival season, from both inside and outside the festival gates.

Rebecca3 Ways To Make The Most Of The Summer Festival Season
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5 Nontraditional Ways To Promote Your Band

When I think of some of the most creative strategies I’ve seen from emerging bands, none of them include posting about their shows/music nonstop on social media, shoving their CD in my face as I walk by them at a festival, or otherwise trying to harass me into listening to their music. In fact, it’s the complete opposite.

The most effective ways to promote your band are the ones where the audience feels an honest and natural kinship with what’s happening. They don’t feel pressured or sold to, and the effects are subtle yet long lasting. That is almost always due to your promotional strategies being aligned with your brand.

So how can you do the same thing? The truth is that some of the best ideas will come through your own experiences and specific branding strategies. But if you’re feeling stuck, take a look at some of these ideas to promote your band and let us know what some of your favorites have been!

Kevin5 Nontraditional Ways To Promote Your Band
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How Not To Pitch Your Music To Press Outlets

Pitching a new single, EP, or album to press outlets, blogs, and music tastemakers is an almost mandatory part of trying to make your mark in music today. Yes, you can fork over a bunch of money have an expert PR firm do it for you, but most artists don’t have the kind of expendable cash to make that happen every time they put out new music. A great pitch can help give your music real traction and momentum, but it’s not easy. Bands waste an incredible amount of time and energy spinning their wheels by sending bad pitches that are never likely to get read in the first place. Here’s what you shouldn’t be doing if you’re an artist trying to pitch your music to press outlets.

RebeccaHow Not To Pitch Your Music To Press Outlets
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