How Blogging Can Grow Your Fanbase

I’m going to let you in on a little secret. I’m going to tell you about a tool that is incredibly powerful in connecting with your audience, and yet completely underutilized particularly in the world of musicians. It has the power to bring forth laughter, tears, reflection, happiness, and most of all, it evokes a sense of connection from the reader to the writer.

I’m talking about blogging.

The power of words is not to be underestimated—beyond their daily use in our lives, we use them all the time in our careers. Every time we craft an email, post to our social media, or send out our newsletter, we’re harnessing the power of words to connect with our audience.

And yet for some reason musicians overlook blogging as one of the most powerful ways to connect with their audience.

RebeccaHow Blogging Can Grow Your Fanbase
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How to Create Album Artwork for Free Using Canva

As an indie artist, most of the time you end up doing everything yourself from recording your album to taking your own band photos to promoting your new release. One of those do-it-yourself items is creating your album artwork. You may be thinking “but I’m not a designer” or “I don’t know how to use Photoshop.” An alternative route would be to pay a graphic designer to put something together for you. But what if that’s not in your budget?

In this tutorial, I’m going to show you how to create your album artwork for free using a website called Canva. With Canva, you don’t have to know how to use Photoshop or pay a graphic designer. It’s very user-friendly and they even have templates you can use for social posts, album artwork, gig posters, and lots more.

RebeccaHow to Create Album Artwork for Free Using Canva
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3 Ways You Can Use Community Involvement To Boost Your Music Career

If you’ve heard it once you’ve heard it a million times—there’s nothing quite like the power of community to take your career to the next level. Calling on your network in times of need is one thing, but the real power of a strong community is that they call on you before you’ve even had a chance to ask for help. They’re the ones that connect you with an opportunity before you even knew it existed.

But one thing that doesn’t get talked about a lot is the power of local community, and how musicians can leverage what’s right in front of them to give real boost to their career. Whether you live in a small town or a big city, these tips are for you.

Jay3 Ways You Can Use Community Involvement To Boost Your Music Career
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5 Tips to Get the Most Out of Your Promote It Campaign

Online advertising is a great way to get more exposure and build your brand as an artist. At ReverbNation, we have a tool for that called Promote It. For as little as just a few dollars per day, you can promote a song, an album, a video, a show, or a website on Facebook or on popular music sites, for example, Amazon, Billboard, Pitchfork, Rolling Stone, MTV, and many more. It’s also quick and easy to put your ad together.

Promote It is one of our most popular tools and has been around for awhile, but we recently just rolled out a brand new user experience along with some new features. Let me take you through it:

Rebecca5 Tips to Get the Most Out of Your Promote It Campaign
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6 Ways to Use Storytelling as an Artist (That Have Nothing to Do With Your Lyrics)

Songs have told stories from the beginning of time; whole cultures passed down their traditions via melodies taught to generation after generation. But, sometimes, it pays to be a bit more straightforward when you’re a modern-day songwriter and trying to help people understand who you are and where you come from.

Keep writing those introspective songs, but also try incorporating these six ways of using storytelling outside of your lyrics to dig a little deeper.

Rebecca6 Ways to Use Storytelling as an Artist (That Have Nothing to Do With Your Lyrics)
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3 Tips To Make Your Mailing List Standout

You know when you’re mindlessly browsing your inbox and you come across something that really jumps out at you? For me, one of those things is the newsletter from Music Launch Hub and Music Launch Summit founder Steve Palfreyman, a musicprenuer (read: musician/entrepreneur) who’s always doling out real life scenarios and advice from the perspective of both a musician and an industry entrepreneur. He offers lots of free tools, workshops, and support and here’s the key — doesn’t try to sell me anything. Because of all of this, I tend to feel a bond with his message and his mission, and naturally gravitate towards keeping up with him via his Facebook group and emails. This is an example of email marketing done right.

Then there’s those other mailing lists that I initially subscribed to because they promised me free goods or a discount, or because I was genuinely interested in what they had to say, but I now find myself rapidly deleting and unsubscribing from because they’re either a) boring b) they’re trying to sell me something or c) both. This is an example of poor email marketing.

Here’s the thing though. As an emerging musician, I’m willing to bet that you already know having a mailing list is key when it comes to connecting with fans and fostering that sense of community. With social media algorithms being what they are, your mailing list is the one place that you can be sure your fans are seeing your updates every time. The tough part is continually putting out content that makes your fans want to stay around. So how do you do that?

Rebecca3 Tips To Make Your Mailing List Standout
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5 Ways to Make Your Fans Feel Special

You’re probably used to drafting up fan-oriented Facebook posts and newsletters, but one hurdle many artists can’t surmount is how to give individual fans the attention they crave. After all, you’re busy marketing, promoting shows, booking tours, and, oh yeah, making music. At the end of the day, there’s no time or money left over for extensive chats with single fans on a regular basis.

The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.

Dave5 Ways to Make Your Fans Feel Special
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4 Steps to Building Community Engagement Online and Off

Have you ever wondered how some artists seem to have all the luck? How they’ve acquired troves of dedicated fans, and seem to constantly be in motion, be it with a new single, tour, or video? How is it that they seem to have such a solid support system, when by all accounts you’re just as talented, have been around just as long, and are perhaps even in the same market?

The answer is community. The artists who have learned to leverage the power of community are the artists you’ve heard about. It’s as simple as that.

The good news is that anyone can tap into this golden resource, and by doing so, you open up your visibility and your connection with fans. And to be honest, it’s a whole lot more fun than tweeting to no one and hoping your post gets a few likes.

When you build your community and engage them, you know your audience is waiting to hear from you, you know they’re going to click “like” and comment, and most of all, you know you can count on their support. So how do we make this happen?

Rebecca4 Steps to Building Community Engagement Online and Off
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