Introducing the New Band Profile App for Facebook

As Facebook continues to limit your musician/band page’s “organic reach,” (i.e. how many people see your posts without having to spend money to “boost” your posts), we wanted to be sure that anyone who visited your Facebook page would be able to get all the information they needed in one place. So if you hop over to your Facebook musician/band page, you’ll notice that your Band Profile app now sports a simple, sleek look designed to focus all of your fan’s attention on your music.

bandprofile2Much like our SiteBuilder service, which simplifies the process of creating your own website, the new Band Profile app features four distinct sections: Music, Shows, Videos, and Press. And managing the app has never been easier — using a simple on/off toggle, you can remove or add each section in one click.

Just like before, any new content you add on ReverbNation will be automatically added to your Band Profile app. You can also “pin” whatever section you like to the top of the app, giving preference to one section over the others.

We also put any of your ReverbNation “albums” front and center under the Music section, allowing your fans to kick back and listen to the entire release, or pick and choose from your catalog of music. The Band Profile app displays each album’s artwork, so make sure you’ve got your albums up to date on your ReverbNation profile.

In the top right corner, fans can also join your mailing list, share your page, or visit any of your external sites like Instagram or wherever you sell your merchandise.

With the new Band Profile, less is more, and we think you’re going to like it that way.

To install the app on your Facebook page, just click here:

bandprofile

SamIntroducing the New Band Profile App for Facebook
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Get Visual in 2015: Infographic Makes Sizing Images for Social Media Easy

Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.

Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!

ShellyGet Visual in 2015: Infographic Makes Sizing Images for Social Media Easy
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Musicians as Digital Storytellers: How To Seize the Power of Social Media

As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.

We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.

Watch the full interview above and read some of the highlights below:

SamMusicians as Digital Storytellers: How To Seize the Power of Social Media
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Investigating the Role of an Artist Manager in 2014 with Martin Anderson

For an Artist, the process of crafting and perfecting their music can be a true labor of love. Add the complicated tasks of booking shows, handling (or finding) a record label, or creating a marketing plan, and the life of an Artist is a daunting one indeed.

Fortunately, there are those brave souls who are willing to take on the industry’s inner workings head on, ensuring that the Artist can reach their full potential. The Artist manager is crucial to finding concrete success, but their role is also one of the more misunderstood or undervalued aspects of that journey.

To help shed some light on the role of a manager and what they can (and cannot) do for you, we spoke with Martin Anderson of Middle West Management (Bon Iver, Sylvan Esso, Lost In The Trees) as part one of our What Is A Manager? series.

SamInvestigating the Role of an Artist Manager in 2014 with Martin Anderson
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Email Marketing for Musicians: It Starts With Knowing Your Audience

In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans.

Experiment to Find Out What Works for You

For musicians, the prospect of creating an email campaign may seem intimidating. However, Ferol says it’s likely that most Artists will already have all the information they need to get started. Knowing how to market to your audience, means that first, you need to know your audience.

“You can read all the websites and papers out there on good marketing tactics, but at the end of the day, what works for your fanbase works for your fanbase,” says Ferol.

Watch to learn more about how you can take what you know about your fans and refine your email campaigns through continued experimentation:

SamEmail Marketing for Musicians: It Starts With Knowing Your Audience
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The Biggest Misconception Musicians Have About Email

A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music.

Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why?

“I’m not a senior citizen, that’s why I don’t do email marketing.”

“Email is for old people.”

“Nobody cares about email anymore. They care more about social media.”

Ferol Vernon, SVP of Artist Services at ReverbNation (and our resident digital marketing expert) analyzed the survey results firsthand. I sat down with Ferol to learn where this perception of email came from and why he thinks it’s a dangerous view for artists to have.

SamThe Biggest Misconception Musicians Have About Email
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Your Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It

When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.

“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.

Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?

Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.

ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.

Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).

Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.

SamYour Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It
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Joyfield Announced the Grand Prize Winner of Hard Rock Rising 2014 Global Battle of the Bands

The Hard Rock Rising Global Battle of the Bands has been five months in the making, and ReverbNation and Hard Rock are excited to announce the official winners of this exciting competition.

HRR2014_Winners

Coming out on top is Joyfield, a Seattle-based indie-rock band who will rock out in Rome for 40,000 fans. This band is ready to take the stage in Piazza Del Popo, after making it through numerous rounds of fan voting and being hand-selected from the 25 finalists by a panel of industry pros.

SamJoyfield Announced the Grand Prize Winner of Hard Rock Rising 2014 Global Battle of the Bands
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