Copywriting Tips for Musicians

According to the late, great Nora Ephron, “Everything is copy.” As a writer, I love that; as a sometimes copywriter, I know it’s true. The phrase, which is also the title of a documentary about Ephron’s life, means that anything and everything in life is up for grabs to be written about. But I prefer to interpret it as everything that’s written needs to be as effective as copy.

How is copy different from writing?

Great question. Technically, there’s no difference; the two words are often interchangeable. The only time copy is drastically different is in copywriting.

You may be familiar with that term through that advertising course you took in college or from Peggy Olsen’s role at Sterling Cooper on Mad Men. Basically, copywriting is writing for business, promotional, or journalistic purposes. Copywriting can be creative, but it needs to get the point across clearly to a chosen demographic.

As writer and marketer Ray Edwards put it, “Great copy addresses a problem, makes a promise, offers proof, and ends with a proposal.”

Copywriting as a musician

You may think that, as a musician, copywriting has no place occupying space in your brain, but if you ever want to sell anything (albums, tickets, T-shirts, you name it), you need to bone up on your copywriting skills. Without words that are compelling enough to drive your audience to action, you may as well not even bother posting your wares at all.

Check out these copywriting tips to help you get started.

DaveCopywriting Tips for Musicians
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How to Use Direct-Response Marketing to Get People to Buy Your Music

At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.

Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”

But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.

How is direct-response marketing different from all other marketing?

DaveHow to Use Direct-Response Marketing to Get People to Buy Your Music
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7 Tips to Maximize Your Crowdfunding Success

We’ve all been wowed by crowdfunding campaigns that have surpassed their goals by thousands, and we’ve all been bummed for the folks whose effort raised drastically less than what they hoped for. The thing is, crowdfunding—the hit-your-goal-and-then-some type, at least—is really difficult.

Loads of work goes into running a successful campaign, from strategizing and launching to constant upkeep throughout. The way you present your project and the motivations behind it truly matter; in crowdfunding, those factors are almost as important as the music itself.

Read on for seven tips that’ll help you lay the best possible foundation for your campaign and guide you through making the most of it while it’s running.

Mike7 Tips to Maximize Your Crowdfunding Success
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How to Use Instagram Pods to Get More Fans

In social media, we’re always chasing the algorithm, figuring out a way to beat it and rise above the eternal shuffling of what platforms think we want to see. As a musician, it’s frustrating to announce an exciting new tour or album release, only to watch your post sink slowly down your feed until it disappears. But a new Instagram technique called Instagram pods can help save your photos from fading into oblivion – and it might just strengthen your bond with your fans, too.

DaveHow to Use Instagram Pods to Get More Fans
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10 Subgenres We Guarantee You’ve Never Heard Of – Volume 2

Right when we thought we uncovered all the deep sea creatures of the genre world, we’re back again with 10 more that you’ve definitely never, ever heard of. Seriously, if any of these genres ring a bell, chances are you’re some sort of extraterrestrial super nerd.

To provide some background, when musicians join ReverbNation, they choose a genre – or multiple genres – to match their style of music. Since every artist is different, they have the option to write in whatever genre they can dream up. And boyyyy, are there some unique ones!

If you’re bored with your current playlist, check out these 10 subgenres to find some new and interesting music.

Rebecca10 Subgenres We Guarantee You’ve Never Heard Of – Volume 2
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How To Turn Your Next Live Show Into a Great Snapchat Story

In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.

You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?

JayHow To Turn Your Next Live Show Into a Great Snapchat Story
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When Band Meets Label: How LuxDeluxe Got Signed By Old Flame Records

Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.

DaveWhen Band Meets Label: How LuxDeluxe Got Signed By Old Flame Records
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6 Ideas That Will Inspire You to Up Your Band Merch Game

Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.

Dave6 Ideas That Will Inspire You to Up Your Band Merch Game
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