6 Million Spotify Streams & Counting: Meet Jerry Williams

British indie pop, singer/songwriter, Jerry Williams, draws inspiration from her life and the lives of others around her. At just 21 years old, Jerry has racked up over 6 million streams on Spotify and has been supported from the likes of Radio 1’s Adelle Roberts, Cel Spellman, Huw Stephens, BBC Introducing locally and Nationally, KCRW, and Amazing Radio. She has also supported sold out tours with Nathan Sykes and Vanessa Carlton.

With all of these accolades under her belt, it’s no wonder she’s been selected for past opportunities with ReverbNation and is now a part of our CONNECT program. We chatted to her about songwriting, her biggest challenge as an indie artist, and what’s up next for her.

Rebecca6 Million Spotify Streams & Counting: Meet Jerry Williams
read more

How To Write The Perfect Email Pitch

When you’re running a DIY PR campaign, there are a few crucial components that you have to get right: relationship building, strong content, timing, and impeccable email etiquette. It’s that last one that tends to trip people up right as they feel like they start to get their footing. After all, we’re a culture of abbreviations, misspellings, social media, and honestly most of us have no clue how to craft an email that’s professional enough to get the attention of editors and gain respect, while still being casual enough that it feels like a human being wrote it.

As a publicist and blogger I write and read a lot of pitches, and there are a few things I’ve noticed as stand out Dos and Don’ts of pitches over the years.

Let’s start with the things you should avoid doing:

KevinHow To Write The Perfect Email Pitch
read more

How to Promote Your Band on a Tight Budget

By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.

Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.

So let’s take a look at some stealth tactics for how to promote your band on a tight budget.

KevinHow to Promote Your Band on a Tight Budget
read more

Pros and Cons of Having a Blog Debut Your Single

Having a blog express interest in your music can be exciting and affirming for a band. Love it or hate it, tastemakers in the blogosphere are largely responsible for determining what kind of music the world listens to these days. Even passing mentions of bands on popular music blogs have the power to launch careers. So it’s no wonder why so much effort is put into pitching singles and albums to bloggers on behalf of bands and their publicists. Many bands looking for exposure reach out to blogs in hopes of having them debut their singles, but giving exclusive debut rights to just one outlet isn’t always the best move.

JayPros and Cons of Having a Blog Debut Your Single
read more

5 Steps To Get Everyone Talking About Your Band

Odds are if you’re an emerging band, you could do with a little more buzz. Not because your music isn’t great (because it probably is) but because you haven’t fully invested in the marketing and creation of your brand. I know those can sound like dirty words when all you want to do is play music you love and have it touch the lives of others, but the reality is that in order to actually reach that audience on a wider scale so that you can inspire them, you’re going to have to invest a little time in doing the things that don’t come naturally. Such as…

Tyler5 Steps To Get Everyone Talking About Your Band
read more

Artist Interview: Nuela Charles

With her epic, cinematic, soulful vibes, Nuela Charles sounds like something straight out of a James Bond film. Hailing from Edmonton, this Canadian singer/songwriter describes herself as “Alternative-Soul.”

Nuela Charles submitted her song to one of our opportunities where she was picked from thousands of artists to be signed to Killing Moon. We spoke to her about how she got started, the submission process, and what’s next for Nuela Charles.

RebeccaArtist Interview: Nuela Charles
read more

How to Make Your Band Bio Instantly Better

Every artist has some form of a band bio. Traditionally, they include background on you (and/or your fellow bandmates), the story behind your music, a brief discography of past albums/singles, notable gigs, and what you’re up to now or working on next.

All of that is fine, but an outstanding bio needs a bit more pizzazz, and it’s unbelievably easy to spruce up a dull bio with just a few quick tweaks that show off your creativity and make you look ultra professional. So, whether you’re writing your bio for the first time or desperately need to update your current one, try one of these five tactics to elevate your band bio instantly.

RebeccaHow to Make Your Band Bio Instantly Better
read more