6 Ways to Use Storytelling as an Artist (That Have Nothing to Do With Your Lyrics)

Songs have told stories from the beginning of time; whole cultures passed down their traditions via melodies taught to generation after generation. But, sometimes, it pays to be a bit more straightforward when you’re a modern-day songwriter and trying to help people understand who you are and where you come from.

Keep writing those introspective songs, but also try incorporating these six ways of using storytelling outside of your lyrics to dig a little deeper.

Rebecca6 Ways to Use Storytelling as an Artist (That Have Nothing to Do With Your Lyrics)
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3 Tips To Make Your Mailing List Standout

You know when you’re mindlessly browsing your inbox and you come across something that really jumps out at you? For me, one of those things is the newsletter from Music Launch Hub and Music Launch Summit founder Steve Palfreyman, a musicprenuer (read: musician/entrepreneur) who’s always doling out real life scenarios and advice from the perspective of both a musician and an industry entrepreneur. He offers lots of free tools, workshops, and support and here’s the key — doesn’t try to sell me anything. Because of all of this, I tend to feel a bond with his message and his mission, and naturally gravitate towards keeping up with him via his Facebook group and emails. This is an example of email marketing done right.

Then there’s those other mailing lists that I initially subscribed to because they promised me free goods or a discount, or because I was genuinely interested in what they had to say, but I now find myself rapidly deleting and unsubscribing from because they’re either a) boring b) they’re trying to sell me something or c) both. This is an example of poor email marketing.

Here’s the thing though. As an emerging musician, I’m willing to bet that you already know having a mailing list is key when it comes to connecting with fans and fostering that sense of community. With social media algorithms being what they are, your mailing list is the one place that you can be sure your fans are seeing your updates every time. The tough part is continually putting out content that makes your fans want to stay around. So how do you do that?

Rebecca3 Tips To Make Your Mailing List Standout
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5 Ways to Make Your Fans Feel Special

You’re probably used to drafting up fan-oriented Facebook posts and newsletters, but one hurdle many artists can’t surmount is how to give individual fans the attention they crave. After all, you’re busy marketing, promoting shows, booking tours, and, oh yeah, making music. At the end of the day, there’s no time or money left over for extensive chats with single fans on a regular basis.

The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.

Dave5 Ways to Make Your Fans Feel Special
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4 Steps to Building Community Engagement Online and Off

Have you ever wondered how some artists seem to have all the luck? How they’ve acquired troves of dedicated fans, and seem to constantly be in motion, be it with a new single, tour, or video? How is it that they seem to have such a solid support system, when by all accounts you’re just as talented, have been around just as long, and are perhaps even in the same market?

The answer is community. The artists who have learned to leverage the power of community are the artists you’ve heard about. It’s as simple as that.

The good news is that anyone can tap into this golden resource, and by doing so, you open up your visibility and your connection with fans. And to be honest, it’s a whole lot more fun than tweeting to no one and hoping your post gets a few likes.

When you build your community and engage them, you know your audience is waiting to hear from you, you know they’re going to click “like” and comment, and most of all, you know you can count on their support. So how do we make this happen?

Rebecca4 Steps to Building Community Engagement Online and Off
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6 Tips on Creating Viral Video Content for Your Band

Zac Green from popular music blog ZingInstruments.com walks us through some important tips on creating viral video content for your band.

YouTube is one of the best platforms for promoting your music and building a huge fanbase. Music videos are among the most watched types of content, and when these go viral it can often catapult a band from relatively unknown to international fame in a matter of days.

But what actually makes a video go viral on YouTube, and how can your band get that to happen? Despite the seemingly arbitrary manner in which some videos go viral and others don’t, many viral music videos have a number of attributes in common with each other.

Here’s six tips on creating viral video content for your band.

Rebecca6 Tips on Creating Viral Video Content for Your Band
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How to Contact Music Journalists on Social Media

Social media is both a blessing and a curse. This shouldn’t be news. These days, it’s easier than ever to connect with friends, fans, and total strangers. For musicians, it opens new portals to press opportunities and even lucrative contracts, but as with everything, there’s a certain level of finesse for each and every action.

Unfortunately, as anyone who’s ever tried online dating will tell you, a certain level of decorum disappears when people are protected by the internet’s veil of anonymity. That’s why it’s more important than ever to retain dignity and treat others, particularly music industry professionals you’d like to work with in some capacity, with the same respect you’d show total strangers in real life

As a music journalist in the digital age, my inbox is literally bombarded with cold calls and requests for coverage from artists and publicists alike. That’s to be expected and while it’s somewhat annoying when the requests obviously aren’t genuine or were mass sent, the real frustration comes when my social channels are bogged down with insistent, even aggressive, messages. And, like online dating, there’s barely a, “Hi! How are you?” before the sender explains what he or she wants in explicit detail.

This isn’t to say that you should never try to connect via social media. On the contrary, if done properly, it’s a great entre onto a writer’s radar. Here are a few tips to contact music journalists on social media.

JayHow to Contact Music Journalists on Social Media
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How to Build and Maintain Long Lasting Relationships in the Music Industry

Relationship building is the cornerstone of the music industry, and yet, it’s one of the areas that artists most struggle with. As an introvert myself, I get it. But as a business owner, I push past it. Whether you own a business or you’re an artist in charge of your career, you are a business, and you must operate as one. So I won’t sugar coat this — relationship building is a key component to career success, and if you’re not willing to push outside your comfort zone to begin establishing relationships, your career is going to stall.

So let’s get into it, shall we?

RebeccaHow to Build and Maintain Long Lasting Relationships in the Music Industry
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5 Ways to Give Back Through Music

Music can be restorative, empowering, therapeutic; these are indisputable, time-tested truths. As a musician, you’ve got the power to bring those benefits to anyone who’ll listen — and you can amplify those effects through charitable organizations.

Whether it’s volunteering your skills, teaching kids, leading a workshop, or donating funds raised through special shows, your contribution — big or small — could make a huge impact. We’ve rounded up five music-centric organizations that welcome help year-round; read on to learn more about their efforts and how you can give back through music.

Agni5 Ways to Give Back Through Music
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