When I first started my company, I did everything myself. Emails, press releases, blog posts, social media posts, artist discovery, and a million other tasks that not only filled me with dread, but completely drained my energy. By year two, I was a walking zombie. I was irritable most of the time, and I was incredibly tired and overworked. Worse yet, I had done this to myself! It was a prison of my own making.
When you’re in a band, it can become easy to default all or most of the tasks to just one or two people and let them carry the bulk of it. It’s one of those things that tends to happen naturally because someone is really good at a certain task, or takes the initiative before anyone else, and before you know it, one person is doing everything from booking to press to social media. But not only will that burn them out over time, it’s completely ineffective and unsustainable. Just because someone can do something, doesn’t mean they should.
If you’re the person who is already doing everything for your band, the first step is getting comfortable delegating tasks to them, and letting them know it’s time to share the workload. If you’re one of the band members who hasn’t been picking up their share of the slack, here’s how you can start.