5 Examples of Unconventional Music Marketing You Should Try

If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.

Check out the five examples we’ve pooled together here for inspiration in sprucing up your own strategy. With creative and unconventional thinking, you’ll come up with something fresh that’s wholly unique to your band.

Jay5 Examples of Unconventional Music Marketing You Should Try
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Music Marketing Inspo: Mipso’s Custom Coffee Promotion

So I’m on my Saturday morning coffee run at a local joint called Joe Van Gogh when I unexpectedly experience a great example of unconventional music marketing. While the barista readies my organic Ethiopian blend, I peruse the bags of coffee being displayed at the counter when I see it: a limited-time specialty brew care of a local indie Americana quartet called Mipso. After reading a bit more about the band and the HARMONY BLEND promotion they thought up, I had to pick their brains a bit.

DaveMusic Marketing Inspo: Mipso’s Custom Coffee Promotion
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10 Genres We Guarantee You’ve Never Heard Of…Until Now

They’re weirdly awesome. And so is the music. When musicians join ReverbNation, they choose a genre – or multiple genres – to match their style of music. Since every artist is different, they have the option to write in whatever genre they can dream up. And boyyyy, are there some doozies!

We’ve all been there, when your go-to artists and songs just aren’t doing it for you anymore. So this week, we uncovered the secret forest dwellers of the genre world – the ones you didn’t even know existed until right now.

Dave10 Genres We Guarantee You’ve Never Heard Of…Until Now
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How to Get Music Blog Coverage For Your Next Release: A 5-Step Guide

There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.

It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.

DaveHow to Get Music Blog Coverage For Your Next Release: A 5-Step Guide
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Does Your Band Have A Compelling Story?

Your music always comes first – it’s the contact point for new fans and it’s the whole reason you’re here. But beyond the music, your story is a huge part of your artistry. It’s what gives context to the music and what can turn a casual fan into a long term listener. A compelling story is also a great way to get press, influencers, and industry connectors hooked into your band. So when my musician friends ask, “How do I get press?”, I tell them to lead with a great song and a better story.

DaveDoes Your Band Have A Compelling Story?
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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Save Hours Marketing Your Music With IFTTT

Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?

While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.

DaveSave Hours Marketing Your Music With IFTTT
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6 Things That Will Make Music Journalists Ignore You Forever

Lesson number one of soliciting press for your songs: treat music journalists with respect. We go into a relationship with an artist with the best intentions. After all, we can’t do our jobs unless you do yours well. A song premiere, review, interview, or think piece about your band can introduce your music to new pods of rabid fans and raise your profile considerably.

But when you make the following six mistakes, you can kiss press coverage goodbye forever.

Dave6 Things That Will Make Music Journalists Ignore You Forever
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