How Rejection Can Be Used As A Tool For Success In Music

Most musicians know that rejection is part and parcel of working creatively in any medium, but that doesn’t make the sting any less discouraging when things don’t go your way. Whether it’s being turned down for a show or releasing music that listeners don’t seem to resonate with, some artists experience rejection so acute and devastating that it causes them to stop making music altogether. But while nothing can remove the pain a musician feels when things don’t go the way they’d hoped, all creatives can––eventually must––use rejection as a tool for success and artistic survival.

RebeccaHow Rejection Can Be Used As A Tool For Success In Music
read more

Why Musicians Should Care About Making Money

For some reason, the idea that music should be completely separated from money is one that just won’t die within our culture. Some musicians and fans alike hold the belief that music somehow loses its purity once it begins earning someone money. But while that idea is obviously wrong, it’s one that manages to persist and thwart the careers of lots of talented artists. Here’s why all musicians should be invested in making money off of their hard work:

RebeccaWhy Musicians Should Care About Making Money
read more

How To Write The Perfect Pitch Email

So you’ve made your new album, booked your release show, and are ready to show the world what you’ve been working on. You’ve thought about hiring a publicist but for whatever reason, it just isn’t in the cards right now, so you decide to handle the PR side of things yourself. You sit down, ready to get to work, and start showing these music writers what they’ve been missing, when all of a sudden you freeze.

How exactly does one write a pitch email, anyway?

TylerHow To Write The Perfect Pitch Email
read more

Why Writing Record Labels Won’t Help Your Band Get Signed

For new, undiscovered bands, there’s nothing more exciting than releasing new music and truly believing in its potential. Every great, insanely successful artist has been in the position of taking the time, money, and emotional investment of making music without ever knowing if anyone in the world would bother to listen to it. But as nice as the idea of getting the attention of record labels with unsolicited songs is, it just doesn’t work for the massive majority of artists who bother to. Here’s why:

RebeccaWhy Writing Record Labels Won’t Help Your Band Get Signed
read more

How To Delegate Tasks And Work As A Team

When I first started my company, I did everything myself. Emails, press releases, blog posts, social media posts, artist discovery, and a million other tasks that not only filled me with dread, but completely drained my energy. By year two, I was a walking zombie. I was irritable most of the time, and I was incredibly tired and overworked. Worse yet, I had done this to myself! It was a prison of my own making.

When you’re in a band, it can become easy to default all or most of the tasks to just one or two people and let them carry the bulk of it. It’s one of those things that tends to happen naturally because someone is really good at a certain task, or takes the initiative before anyone else, and before you know it, one person is doing everything from booking to press to social media. But not only will that burn them out over time, it’s completely ineffective and unsustainable. Just because someone can do something, doesn’t mean they should.

If you’re the person who is already doing everything for your band, the first step is getting comfortable delegating tasks to them, and letting them know it’s time to share the workload. If you’re one of the band members who hasn’t been picking up their share of the slack, here’s how you can start.

RebeccaHow To Delegate Tasks And Work As A Team
read more

Why Play Counts, Views, and Hits Don’t Necessarily Translate To Success In Music

There’s nothing more exciting for a new artist than finding out that listeners are starting to learn about and enjoy their music. But using play counts, views, and hits as the only metrics to measure musical success is a bad idea.

If you think about it, using statistics like views and plays to measure an artist’s traction with fans is a relatively new thing. Sure, the music industry has relied on radio charts and record sales to gauge and understand what music is resonating with listeners and what music isn’t, but those metrics are completely different than measuring how often listeners play a particular track on a streaming platform.

JayWhy Play Counts, Views, and Hits Don’t Necessarily Translate To Success In Music
read more

About The Money: Music Distribution As An Investment

Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”

Do you really want to begin your career hundreds of dollars in the hole?

You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?

DaveAbout The Money: Music Distribution As An Investment
read more

How Nakuu Signed To CI Records

Nakuu is an R&B/Soul artist from York, PA. He started performing at his church at the age of seven. By thirteen, he was writing and producing his own songs.

His smooth vocals and rapping style came from a combination of his mother’s vocal talents and father’s musical abilities, who sung and played keyboard in The S.O.S. Band, and influenced by Lil Wayne and Chris Brown.

Nakuu was recently signed to CI Records through one of our opportunities, which coincidentally they had seen him perform previously.

“Looking back, we had seen Nakuu’s name around a couple times; when he submitted for LAUNCH Music Conference & Festival 2017 and was selected to play, and when he popped up as an opener on one of our CI shows quite a while back. It wasn’t until we reviewed his submission that we were able to piece together just why the name rang a bell. All of a sudden, the entire office was like ‘wait…this is that kid who killed it on that one show a while back, and who was awesome at LAUNCH!’ Nakuu is the total package…the voice, the stage presence, the songwriting, and the drive.”

Check out the interview with this rising talent below.

RebeccaHow Nakuu Signed To CI Records
read more