5 Ways To Book Better Tours

Let’s state the obvious upfront here: Independently booking tours is hard work. That’s why booking agents exist; to book better tours than you can on your own! Quite often artists don’t have the time, expertise, or patience to do it all themselves. Researching, pitching, negotiating, and planning can start to feel like a full time job for a musician. 

Dave5 Ways To Book Better Tours
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7 New Merch Ideas You Need To Try Now

Clever merch can do marvels for a band, and we’re not talking just about super-cool T-shirts and well-designed album art. Think of your shop selection—online or IRL—as having the same possibilities of any other store. You’ve got the freedom to offer almost anything you want, and if you’re creative enough in your selection, your sales will surely get a boost. Those special items can help grow your fanbase, too.

Dave7 New Merch Ideas You Need To Try Now
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They Already Did That – Diversifying Your Music From Trends and Cliches

On a recent tour, I played a frantically put together house show that was a last ditch effort in saving multiple cancelled shows. Seeing as my show was one of those that was cancelled, it was a complete relief to be able to play and I met some awesome people I’d only heard of in name before. One of the bands from a different tour came to mind when I started preparing this article about diversifying your music. The reason is, their sound was completely bland. They were by far the most solid, energetic, and talented band at the show. But they had little to no originality. I had absolutely no desire after seeing them to go listen to their music, because I’d heard it before from different artists.

DaveThey Already Did That – Diversifying Your Music From Trends and Cliches
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8 Tips to Make More Money From Your Music During the Holidays

There’s no denying that the holiday season is the absolute best time of year to boost your music-related income. With reports that 20 percent of industry-wide music sales happen in the final six weeks of the year, it would be silly to squander the opportunity. There are plenty of ways you can make more money as a musician this holiday season, and here are just a few ideas to get you started that you can put into action right now.

1. Live-stream a holiday concert

If you have fans in a lot of different cities, live-stream a holiday concert from your living room so everyone can tune in. You don’t need a fancy, expensive setup to pull this off successfully – a reliable internet connection paired with a decent webcam and microphone will do just fine. Put up some (non-distracting) holiday decorations in the background, center yourself in the shot, and you’re good to go!

Dave8 Tips to Make More Money From Your Music During the Holidays
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Sync Licensing Advice From Hitcher Music

Here is something we can all agree on: historic forms of income like record sales for songwriters and artists are not what they used to be. There’s a new money maker in town: sync licensing. Songwriters can make some serious BANK from the placement of music in films, television programs, advertising campaigns, and video games. We sat down with Chase Misenheimer of Hitcher Music to learn about the latest developments and trends in sync licensing, the biggest misconception artists have when dealing with a licensing company, tips for approaching sync licensing, and more.

Hi Chase, thanks for joining our series. Can you tell us a little about yourself? How long have you been in music publishing?

Thanks for having me! I went to Belmont University in Nashville to study the music business. From there I moved to New York and worked at the ad agency mcgarrybowen as a music producer/supervisor. After about five years there, I switched sides to licensing over here at Hitcher. I also like to play drums in my spare time and pretend I’m good at it.

DaveSync Licensing Advice From Hitcher Music
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Ready To Hire a Music Publicist? What To Expect From Your First PR Campaign

It’s a common misconception in the music industry that hiring a publicist will make all your dreams come true, and that to make this happen you won’t have to lift a finger. The idea that hiring a music publicist will automatically land an emerging act on Pitchfork or Stereogum, and that all you have to do is make good music couldn’t be further from the truth. There are a few things that every artist should know before bringing on a publicist.

A music publicist can get you in front of the right people, but we can’t make them like your music.

One of the more disheartening things about my job is telling a publication how incredible an artist is, only to find out they don’t feel the same way. Unfortunately, it happens. We can get your music to the right outlets, make sure we’ve researched what they’re into, and if it seems like you’re a fit, send them a perfectly fine-tuned pitch email with all the proper info and why we think you’re the greatest band ever, but at the end of the day taste really is subjective and we can’t force them to like or feature your music. Try not to take this one too personally. Just because the current staff of writers isn’t into your music doesn’t mean that someone else won’t be, or even that in a few months when you release your next single, a new team member at the same publication won’t be into it. A lot of this industry is about timing, so if your first single doesn’t stick with certain publications, there’s still a chance that your second one will. I know it can be easy to shoot the messenger, but try not to blame your publicist if you’re finding that your music isn’t getting into the outlets you’d hoped for. After all, we can only work with what we have, and we can’t force people to be into your music.

DaveReady To Hire a Music Publicist? What To Expect From Your First PR Campaign
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Behind the Opportunity: Sneak Attack Media

Sneak Attack Media is a boutique digital marketing and creative services agency based in NYC. Since its inception in 2006, Sneak Attack has worked with some of the biggest artists in the world including The Cult, Tom Petty, and many more. We chatted with Marni Wandner, the President of Sneak Attack Media, to learn how artists can market themselves like a pro.

Hey Marni, thanks for chatting with us and we’re excited to launch the Sneak Attack Artist Reboot opportunity! As President of Sneak Attack Media, can you give us an introduction to the company?

Hi!  We’re excited for the launch as well – we’re looking forward to being able to help a lot of artists navigate the crazy world of promoting their own music. We’re extremely passionate about putting the keys back into artists’ hands and giving them the map they need to build their own fanbases.

Sneak Attack is a boutique digital marketing and creative services agency based in New York City. This year marks 10 years of promoting entertainment and lifestyle brands through innovative digital strategy, and collaboration directly with our amazing clients.

We tend to do things a little differently than most marketing and PR companies so each campaign is quite different, and our clients are people who think outside the box right alongside us.

What does Sneak Attack Media offer artists?
Sneak Attack offers creative online PR, grassroots digital marketing, social media strategy, content creation and consultation, creative promotions, and influencer partnerships.  Some of our campaigns are a few months long, some go on for years.  

KevinBehind the Opportunity: Sneak Attack Media
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How to Get a Great Manager

When do you know you need a manager and how do you find one? Our Nashville-based CONNECT Manager, Daren, who works with a roster of CONNECT artists and who spent three years at Red Light Management handling day-to-day duties for 3 Doors Down, von Grey, and working collaboratively on a roster that included Lady Antebellum and Dierks Bentley, rounded up tips for how to find a great manager.

Do you want a manager? Most artists will say, “Yes, of course!”, but the question to ask is whether you really need a manager. Be honest…and usually the answer is: I don’t need a manager…yet.  The groundwork needs to be laid by you. Have you figured out who you are as an artist, what your live show is all about, and created some sense of branding? These things take time to develop and usually your fanbase develops along with this. This in turn usually attracts the attention of the music industry. We are a pretty chatty bunch and typically talk about what new acts we are into. So, without further ado:

KevinHow to Get a Great Manager
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