DIY Music PR: 5 Must-Have Tools

In today’s music landscape, emerging artists are expected to do everything yourself, and that includes music PR. Long gone are the days where A&Rs discover you in smoky bars and dictate your entire persona and image. Not only are A&Rs and labels no longer a necessity, but they often expect you to already have a following, a brand and a style before you even get a reply to your email or a meeting on the books. This is because every single tool you need to “make it” is already available to you. A label or partnership is just icing on the cake (and/or a bank loan, really).

DaveDIY Music PR: 5 Must-Have Tools
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4 Tips To Engage More With Your Social Media Fans

When social media first began taking over the world over a decade ago (!), a lot of people initially focused on nothing but the numbers. Who had the most social media fans, which photos were getting the most likes, and pretty quickly, thousands turned to tens of thousands, which became hundreds of thousands, which in turn was replaced by millions. Now, the biggest stars on the planet can collect followings in the tens or even hundreds of millions depending on the platform…but that’s not necessarily how the world counts a success on social media any longer.

Dave4 Tips To Engage More With Your Social Media Fans
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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3 Tools Musicians Can Use to Generate Ongoing Income

Over the past few years, the consumer model has gone through some major changes. In the good old days, you may have opened up your Christmas stocking and expected to find a bunch of physical products. Then as those products went digital, you probably started to receive a bunch of gift cards for online stores instead. This year, we’ve seen another consumer shift, and this time it’s towards subscriptions; from Netflix to Spotify to Pro Tools and even Microsoft Office, everything today seems runs on a subscription model. And while major record labels haven’t been able to crack the subscription code just yet, there are several tools independent artists can use to make the subscription model work for them. Here are three of the best options for musicians who want to earn income not just from one-off sales or gigs, but on a regular, predictable, and ongoing basis.

Dave3 Tools Musicians Can Use to Generate Ongoing Income
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Define Your Unique Brand: Insights From Sunset Music Festival’s Organizer

There’s no doubt that electronic music has become of the fastest growing genres out there, and over the years we’ve seen the rise of EDM in festival circuits. Now in its sixth consecutive year, Sunset Music Festival has witnessed explosive growth to firmly position itself as one of the largest electronic music festivals in the United States. The 2016 edition housed 60,000 dance fans for a raucous Memorial Day weekend celebration, and this year they’re opening up a 45-minute time slot to one lucky ReverbNation artist. We spoke to festival organizer and Vice President of Donnie Disco Presents, Evan Bailey, to get an inside look at Sunset Festival. Keep on reading to find out what sets Sunset Festival apart, their booking process, and what you can do to become part of the festival movement.  

DaveDefine Your Unique Brand: Insights From Sunset Music Festival’s Organizer
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5 Reasons Small Music Blogs Can Make A Big Impact

Making music is about expressing yourself. It’s art. You want to tell your story in the most sonically interesting way possible. And unfortunately, many great artists struggle with how to great press and they all-too-often overlook smaller music blogs. In my case, I didn’t even know where to start. The majority of us immediately think of sites like Pitchfork or Rolling Stone or Billboard when it’s time to promote our music, and so oftentimes that’s the list we start from.

Dave5 Reasons Small Music Blogs Can Make A Big Impact
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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3 Ways Social Media Influencers Can Change Your Music Marketing Game

If you pay attention to music marketing news at all, you’re already aware that the olden days of yore when celebrities were the go-to tastemakers are over. Now, it’s all about bloggers, YouTube stars, and social media mavens with dedicated followers. These “influencers,” as they’re called, can turn hundreds of thousands of fans onto products, technology and your music.

Dave3 Ways Social Media Influencers Can Change Your Music Marketing Game
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