In today’s music landscape, emerging artists are expected to do everything yourself, and that includes music PR. Long gone are the days where A&Rs discover you in smoky bars and dictate your entire persona and image. Not only are A&Rs and labels no longer a necessity, but they often expect you to already have a following, a brand and a style before you even get a reply to your email or a meeting on the books. This is because every single tool you need to “make it” is already available to you. A label or partnership is just icing on the cake (and/or a bank loan, really).