5 Questions with TomorrowWorld Marketing Manager, Joe Silberzweig

TomorrowWorld is quickly becoming one of America's largest EDM festivals, with more than 160,000 festivalgoers in attendance at last year's festival. As part of our official TomorrowWorld opportunity, we spoke with the festival's marketing manager, Joe Silberzweig, about how TomorrowWorld sets itself apart from other festivals, and why artists should be paying attention this opportunity.

1) What makes TomorrowWorld unique in the crowded festival landscape, and why should an artist pay attention to this particular pop?


Joe Silberzweig

When TomorrowWorld’s creators decided to bring a version of the world famous Tomorrowland to America, they knew they had to do something different to capture America’s attention. TomorrowWorld is first and foremost an experiential event. Set on 8,000 acres of lush farmland within the forests of Chattahoochee Hills, Georgia, the festival is nestled in-between rolling hills and sprawling lakes. Additionally, the festival’s 21+ age limit creates an incredibly unique dynamic for fans. Artists love playing TomorrowWorld because they are truly part of the fairytale we create on site and an essential part of the experience we create. Artists also benefit through TomorrowWord’s owned channels such as the widely trafficked festival live-stream and through our social channels, which are the largest of any festival in America. 

2) How does TomorrowWorld find its acts? Why is ReverbNation a good fit for TomorrowWorld?

TomorrowWorld always looks to incorporate a wide array of electronic acts. While we are known for booking some of the world’s biggest DJ’s such as Tiesto, David Guetta, Calvin Harris and Armin Van Buuren, we always stress musical diversity. This year’s festival will feature 9 stages all showcasing different sounds and styles. We are proactive with our bookings and attend shows all around the world to identify emerging talent.

In addition, we are constantly exposed to talent through online channels such as Soundcloud, YouTube, ReverbNation etc. ReverbNation was a great fit for TomorrowWorld this year with the introduction of our live stage. While Reverb encompasses all genres of music, they excel in the live space and were the perfect partner to host our first ever competition to open the live stage. 

3) What do you look for in an artist when booking them? What is the artist’s responsibility if booked?

TomorrowWorld approaches its bookings very differently than most other music festivals. We work with a variety of creatives, labels, and artists to host the majority of our stages and help set the tone of the event. This year we have tapped dozens of hosting partners across 9 stages to showcase their unique style and sound to TomorrowWorld attendees. Once an artist is booked, we expect them to deliver a captivating set that often encompasses an array of new music.

4) Why has TomorrowWorld decided to add a “Live” music stage?

TomorrowWorld continues to evolve each year and add new features to keep pushing the boundaries of music festivals. It’s also very important to us that we give our returning fans each year a new experience on site. We are very excited about the all-new Live Stage, which is actually the first live stage in TomorrowWorld and Tomorrowland’s storied history. Since festivalgoers are so open to an array of musical styles and influences, we felt it was important to add this stage to showcase the best artists across a wider musical spectrum.

5) EDM has dominated the music landscape for most of recent memory — is that trend fading at all?

Tomorrowland has been championing dance music for the past decade, and that will not any change anytime soon. While EDM may be approaching its peak, new genres, such as Future House or Tropical House, and exciting combinations of live and electronic acts, such as Caribou and Disclosure, continue to push the genre forward. Electronic Music has greatly benefitted from the rise of social media, which has also helped spawn overnight success for dozens of artists. More so than Live acts, one of the best things about being an electronic artist is the ease and accessibility of producing music. While I don’t think the electronic trend will fade anytime soon, it’s imperative the genre continues to reinvent itself to sustain its growth.

Don’t miss out on this unique opportunity — submissions close August 29th, 2015!

Sam5 Questions with TomorrowWorld Marketing Manager, Joe Silberzweig
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Announcing the Winner of Hard Rock Rising 2015 — Enemy Planes

After more than 13,000 artist submissions were narrowed down to a select group of six finalists, the Hard Rock Rising Global Battle of the Bands came to an exciting finish yesterday! Performers took to the stage in Barcelona, Spain, for one last round of competition to see who would end up on this year’s Hard Rock Rising main stage.

We’re excited to announce that Minneapolis, MN’s Enemy Planes was selected as this year’s Hard Rock Rising grand prize winner, putting them on the main stage in Barcelona, Spain. They’ll be performing today, and we will be the first to bring you exclusive footage and behind-the-scenes info about his performance and the festival itself.

Stay tuned!

SamAnnouncing the Winner of Hard Rock Rising 2015 — Enemy Planes
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40+ ReverbNation Artists to Play Summerfest 2015

As June draws to a close, bands all across the world are gearing up for Summerfest, an annual mega-music festival in Milwaukee, WI. Known as “The World’s Largest Music Festival,” Summerfest hosts approximately 900,000 attendees over its 11-day run and features over 800 bands from around the world.

And with a 2015 lineup that includes headliners such as The Rolling Stones, Stevie Wonder, Kendrick Lamar, Carrie Underwood, Linkin Park, and Ed Sheeran, this year’s Summerfest is where every music fan needs to be.

But this year’s festival also includes something we haven’t seen in years past: more than 40 ReverbNation artists, almost all of whom were selected through an official ReverbNation opportunity, who will be a part of the official festival lineup. 

Sam40+ ReverbNation Artists to Play Summerfest 2015
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5 Questions: Brian Ball of Ernie Ball & The Warped Tour

Since 1995, the Warped Tour has showcased not only some of the biggest names in punk and rock, but they’ve also created a platform for up-and-coming artists to get exposed to larger audiences. In fact, many consider The Warped Tour to be the first festival to bring artists like Blink-182, New Found Glory, and Katy Perry into the national spotlight.

In keeping with that tradition, The Warped Tour and Ernie Ball are working with ReverbNation for the fifth year to present a battle of the bands-style competition in which unsigned, independent artists compete for a two-week tour spot on this year’s Warped Tour.

Sam5 Questions: Brian Ball of Ernie Ball & The Warped Tour
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Summerfest and ReverbNation align to Launch Free Artist Submission Platform for “The World’s Largest Music Festival” in 2015

DURHAM, North Carolina – Milwaukee World Festival, Inc. and ReverbNation today announced a three-year agreement commencing with Summerfest 2015.  This strategic alliance makes ReverbNation the exclusive online submission platform for musical artists interested in performing at Summerfest, “The World’s Largest Music Festival.”

Started in 1968, Summerfest has joined together the music industry’s hottest stars, emerging talent and local favorites with approximately 900,000 people from Milwaukee and around the world. Set along the shores of Lake Michigan, over 800 acts give over 1,000 performances across the 11-day festival performing music spanning all genres, from alternative rock to country, R&B, Top 40, classic rock, reggae and everything in between.  Artists that would like the chance to perform at Summerfest can submit at ReverbNation.com now through March 31, 2015 for FREE.

ShellySummerfest and ReverbNation align to Launch Free Artist Submission Platform for “The World’s Largest Music Festival” in 2015
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Hard Rock Rising 2015 — The Global Battle of the Bands Returns to ReverbNation

Last year, over 9,000 Artists from 70 countries competed to perform in front of 40,000 fans in Rome, Italy. Seattle’s Joyfield ended up taking home the grand prize after being hand-selected from the final round of 25 global Artists. Hard Rock Rising 2014 was a huge event for Artists across the world, so we are excited to announce that Hard Rock Rising is coming back for another round.

You can now enter for a chance to play the main stage of Hard Rock Rising 2015 in Barcelona, Spain. With more than 85 cafes participating worldwide, Artists from all corners of the globe will have a chance to compete for top honors. Best of all, submission is FREE.

SamHard Rock Rising 2015 — The Global Battle of the Bands Returns to ReverbNation
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Belk Southern Musician Showcase Winner Jackie Venson: Why The Summer Tour Was ‘Like a Fantasy’

Jackie Venson may be young, but she’s already got years of music experience behind her. The up-and-coming multi-instrumentalist started her musical career as a classically trained pianist, then moved onto guitar and songwriting. Venson’s soulful, bluesy sensibilities recently received some well-deserved attention. She won the Belk Southern Musician Showcase and earned a spot on the Belk Summer Tour.

Music journalist Schuyler Rooth asked Jackie a few questions about the experience of winning such an honorable performance opportunity. Fresh from the excitement of the Belk Summer Tour and from releasing her latest album, “The Light In Me,” Jackie expressed her gratitude about winning, her fans’ reactions, and the jumping off point this win has afforded her career.

So how has this experience with Belk affected your career?

Winning this opportunity has really flipped everything on its back. I’ve been exposed to different Artists’ careers and what different aspects of the music industry look and feel like. I’ve been able to add big names to my resume, which has landed me a ton of other opportunities. I have also partnered with Belk, and they continue to give me new opportunities. It has been life and career changing.

SamBelk Southern Musician Showcase Winner Jackie Venson: Why The Summer Tour Was ‘Like a Fantasy’
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High School Nation: Exposing you to the one demographic you can’t afford to ignore


If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout with bar sales.

But by default, many artists end up overlooking a demographic that, according to a recent study by Nielsen, contains some of the most dedicated music fans — teenagers.

Nielsen’s study confirmed that 54% of teen concert attendees purchase t-shirts and merchandise [source]. Similarly, 51% of teens have purchased some kind of music (download, CD, etc.) in the last year [source]. These numbers are far above the national average, as well as being higher than any other age demographic.


Founder Jimmy Cantillon

So how do you get a foothold in this often overlooked but highly invested demographic? A good place to start is with this year’s High School Nation (HSN) tour. We spoke with founder Jimmy Cantillon about the festival’s inception and its benefits for the artists who participate:

SamHigh School Nation: Exposing you to the one demographic you can’t afford to ignore
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