After two months going through a couple rounds of online voting, competing against hundreds of other talented artists, and crafting just the perfect song, Michael Williams Band has been crowned the winner of the Dodge “Inspired By You” contest! Along with the free promotion and the worldwide exposure, this kickass rock band from L.A. will get the amazing opportunity to have their song featured in a new commercial featuring the All-New 2013 Dodge Dart.
If you haven’t had the pleasure to listen to Michael Williams, the lead singer and guitarist who is known for combining blistering guitar licks and intense performance energy with soulful songwriting and a dynamic voice, take the time to do it now. Here’s what Rock’s Back Pages has to say about the band:
“Imagine if Jimi Hendrix came out of Texas. That’s what you’ve got in Mike Williams, lead singer, guitarist, powerhouse. The kind of performer who makes you scream. He’s just outrageous… Williams is the real deal: raw rock power, great voice, powerful stage presence… anything you hear on the record is ten times wilder, heavier and more intense onstage.” read more…
Here are some opportunities for you to brew over this week!
Eddie Jason & Chris radio show to select ReverbNation Artist of the Month
What are you waiting for? Get your music out there! Eddie Jason and Chris Show wants to get you and your chart toppers out to their more than 30,000 listeners. Broadcasting on idobi Networks and idobi.com every Monday at 8PM ET and Friday at 9PM ET, this show may take your career to new heights. Hit the airwaves!
Music Placement on Arena & Stadium DJ Playlists
Hey DJs, I’m talkin’ to you! Want to get your tracks in front of 70,000 potential new fans? Get your music placed in top NFL, NHL, NBA, and MLB sports stadiums across the U.S. This includes the Los Angeles’ Staples Center, home of the Lakers, Clippers, and Kings, as well as New York City’s Madison Square Garden, where the Knicks and Rangers dominate. Other venues include Cincinnati’s US Bank Arena, San Antonio’s AT&T Center, Florida’s BankAtlantic Arena and many more. The Suberbowl, The NBA finals, the X-Games, The Rosebowl, March Madness, the Pro Bowls, and the Stanley Cup Playoffs are all fair game!
This is one opportunity you definitely don’t want to strike out on! Score here!
Influential music supervisors continue to enjoy and place music from the ReverbNation Music library into TV shows, promos, video games and more.
This Volkswagen video, featuring the song “I’m on Fire” by rock band Vandevander, takes a look at some of the year’s top award-winning ads. According to its bio, this Reverb band from Tulsa has had 10 of their songs licensed to over 35 network and cable programs and commercials. Vandevander just released their 3 disc EP trilogy, “The Great State of Vandevander” and is currently recording new tunes to be leaked individually throughout the next year. Check out how Vandevander’s highly energetic track fits perfectly into Volkswagen Clio Award video. If this doesn’t get you pumped, I don’t know what will:
Vandevander placed track “I’m on Fire” on Volkswagen video with over 36,000 views
Congratulations to all of the following ReverbNation artists for their recent placements on:
ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit apmmusic.com/reverbnation-music
Do you want to get you music placed on major television shows?
Some of the most influential music supervisors in the world have been listening to music from ReverbNation artists, and they love what they’re hearing. Musicians in all kinds of genres and from all corners of the world have had the chance to hear their music on TV shows, like “So You Think You Can Dance,” “It’s Always Sunny in Philadelphia,” Saturday Night Live,” and others! Did you miss out on those opportunities? Don’t worry, here are four more chances for you and your band to get your music placed on TV!
UPDATE: SUBMISSION PERIOD HAS ENDED.White Knight Music Group, Inc. (Publishing – BMI) and Pulse Records are seeking independent music for producers at NBC and CTV (Canada), two power house media giants and home of the official 2012 Summer Olympic Games in London, airing on July 27th. All artists must be SOCAN or AVLA affiliated in Canadian Territories to earn royalties. US applicants music have PRO affiliation for NBC coverage. The track must be high energy and appropriate for the content that it will be supporting. Submit by July 20th.Click here for more info >>
USA Network is looking for cool, hip indie rock bands for background music in bar and restaurant scenes for use in their hit drama. Submit by August 27th. Click here for more info >>
Real Music Opportunities (RMO) and ESPN are looking for great new songs to be featured in ESPN 2012 College Sports Programming with exposure to millions of potential fans around the world. Submit by September 1st. Click here for more info >>
White Knight Music Group, Inc (BMI) Publishing and Pulse Records are selecting music for Pro Skater, Urban icon Tony Hawk’s high profile urban skate shows as seen on Ride Channel. Hawk is specifically looking for Alternative, Hip-Hop and Indie Rock/Punk genres. Submit by September 20th. Click here for more info >>
Which one are you going to submit to? Let us know in the comments!
Influential music supervisors continue to enjoy and place music from the ReverbNation Music library into TV shows, promos, video games and more. This Maxim photo shoot of Siren Levin Rambin (Hunger Games) features the song “California” from LA’s Ivan Ives, a touring hip-hop lyricist who Rolling Stone, SPIN, URB and CMJ have all spotlighted in their competitive “Artists To Watch” editions. Ivan has earned over half a million YouTube hits of his videos since 2008 – independently. See how this bright talent weaves hook-and-verse seamlessly into musical symmetry in our featured video:
Ivan Ives – Maxim shoot for Siren Levin Rambin (of “Hunger Games”)
Congratulations to all of the following ReverbNation artists for their recent placements on:
ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit http://www.reverbnation.com/main/apm
Last year, videographer Dominic Gill went on one of his adventurous journeys on a tandem bicycle, this time crossing Egypt amidst the country’s revolution. He filmed a beautiful and inspiring documentary called “Take a Seat Egypt” which is now under post production and will be shown at Cannes Film Festival this year.
This is an excellent opportunity to license your music and get worldwide exposure.
Dominic is now looking for at least 50 songs that will represent and create the appropriate mood for the film; music that will best illustrate the feeling experienced during his journey in the desert. Something along the lines of (but not limited to) world music / acoustic / classical / electronic / soundscape / atmospheric. Middle Eastern influences / instrumentals are a plus but not essential. Watch the trailer below for a taste! If you think you’ve got the perfect track for the film, please click here to submit now. As you can see on his tweet, he’ll definitely appreciate your sound.
Music makes everything better and sports are no exception. That’s why White Knight Music Group, Inc. and Pulse Records USA turned to Reverb to find a complement game day action on Fox Sports and ESPN — we’re talkingTotal Access NFL, NBA, NASCAR, Formula 1 GP – Domestic and International, NFL Films,Spike TV and SPEED programming. Enter and be one of two Reverb artists guaranteed a spot and your music could be placed in a highlight reel like ReverbNation artist Avery Watts, with his song “A Cut Above” in this NFL Highlight Reel seen here: (you’ll need to watch an ad before the video starts, but it’s worth it!)
If you think you’ve got what it takes, check out the criteria below — the must-have checklist for consideration:
— Take your best shot: Your track must be well-produced, professional and ready for inclusion in a television programming.
— Skip the ballads: They’re looking for super high-energy music that’s appropriate for televised game day action.
— Don’t skimp: Bands must have a high-quality vocal and instrumental matching tracks available.
— Do it yourself: Artists must own all copyrights. Please no samples or covers.
Hey — and take heart. Even if you’re not selected for this opportunity, your track may be considered for future licensing opportunities. Don’t wait — get in the game and submit now!
NOTE: We’re proud to publish this guest column from long-term ReverbNation artist Cheryl B. Engelhardt. Not only is she sharing valuable information and excerpts from her e-course, “In The Key Of Success: The Five Week Jump-Start Strategy,” she’s also offering the whole course to fellow ReverbNation musicians at deep discount. Keep reading to find out more.
So you’ve made a record. Hopefully you’re starting to look at yourself like a business with a product to sell and money to make. Taking that product and using it as your source of income is key to achieving financial stability. Make your music work for you, and look for income opportunities that will create continuous streams of money, not just single payments.
As an artist, there are several ways to make money through your music, but these are the three you should be most concerned with:
1. Distributing and selling your music (CDs and digital sales)
2. Licensing your music and collecting sync fees and royalties (TV, film, commercial, online-videos, radio, in-store, and other placements)
3. Touring and collecting ticket sales (as well as merchandise and CD sales)
Personally, I add a fourth category that not all singer/songwriters are interested in pursuing:
4. Composing music (writing music for a specific project or media outlet).
“Passive income” is the term financial coaches and other moola-savvy folks use to describe the income that grows over time or continues to come in without you having to do any additional work. Sounds good, right? Royalties from a music placement in a TV show are one example. In fact, royalties are the best source of passive income a musician can hope for. Sure, you can sell CDs and tickets to shows and get some quick cash. But making the CD work long-term is the goal of licensing and publishing. Also, co-writing with others who will be selling their music, can be a fruitful source of passive income. One co-writing session and years of radio and sync fees could be headed your way. For now though, lets focus on licensing.
Understand what it’s all about
In a nutshell, the way music licensing works is you send your music to a publishing company, music library, or film / TV show itself for consideration. Make sure that your music is copyrighted and registered with a Performing Rights Organization (PRO) like ASCAP, BMI or SESAC.
It’s important to understand how you get paid from your music being placed in any form of media. From there, you can figure out which avenue you’d like to pursue. Figuring out all the different ways to get paid has taken me years. The main points to understand are:
The difference between publisher’s share and writer’s share
What master, mechanical, and sync licenses are referring to
Who pays what, and how you get your cash
There’s good five pages explaining each of the above in my E-course, so you can head there (discount code at the bottom!) to dig in deeper. Once you’ve understood the ways you get paid, you can move on to taking action to start making money!
1) Shake what yo mama gave you!
The first thing you can do is to use the resources you already have. I suggest making a list of the people, things, opportunities and skills you know you have. Once you see what you’ve already got, turn those into opportunities. For example, I had ReverbNation on my list under “websites I’m on.” This one item on my list turned into several thousands of dollars almost a year later. Here’s how: I saw that ReverbNation was offering a licensing program in conjunction with APM Music*. I submitted a song for free, and it was approved and become part of APM’s music library. Within two months of submitting, I was seeing it all over the ABC Family channel. A few months later, the same song was on “So You Think You Can Dance” (video below). These are media outlets I would not have otherwise had access to and came out of making one little list with “websites I’m on.”
2) Know your audience, and create opportunities for them
Get familiar with all the media outlets that could use music like yours. Watch TV shows that place songs in your genre. Look up the music supervisor. Do a search for publishing companies in your city and try to set up a face-to-face meeting to learn more about their operations and how you can help them out. (If you found a company that needs your kind of music, you’re providing them with the content they need and you are making your music more valuable!) Make your music an opportunity for them.
3) Branch out
Look beyond TV shows and films to place your music.Develop relationships with online content creators. These folks are accessing a new niche of media that needs music. They will be the future viral video directors, TV writers, and film producers. While much of online video content production has smaller budgets and less chance of continued income, the opportunities in this arena are really limitless and may be worth your while to check out. Look into web series, viral YouTube videos, and animation sites.
Another place to look is independent films. If you are looking to break into the world of indie films, a great place to start is Craigslist. My sneaky and fun way of getting a few music placement and film composing gigs is looking up film auditions on Craigslist, going to the audition (no, I have never been cast… yet!), bringing up that I am interested in being involved with the film in their post- production process, and letting them know I can be a music resource. I usually get a call- back… and not for the part. (Note: If I ever am offered any part, I will take it. Do not waste these people’s time by showing up to an audition with no intention of taking a part. That would be super jerky of you.)
4) Get busy!
Figuring out where to send your music takes a bit of research and legwork. Get yourself organized in your research. Make a list of every TV show or film that you have seen (and ask some fans and friends to help you on this) where you have thought “Man! My song blahbitiboo would have been perfect in this.” Then look up that show on IMDB (The Internet Movie Database) or Google, and find the music producer or music supervisor. Look up their company. Their name and company and contact info goes on this list. I would contact them first to see if they accept unsolicited records. If they do, great! Head to the post office!
5) Create your mailing package
I strongly recommend sending a neat CD package of both the real CD (with all the vocal tracks) and a CD of the instrumental-only tracks. It’s been said that you increase your chance of placing your music by 50% if instrumental tracks are available. In fact, I would say that about half of my TV placements have been the music only, without the vocals. (Sometimes they may like the feel and energy of the track, but the lyrics don’t match the scene, or there may be a lot of dialogue so lyrics get in the way.)
6) Responsible follow-up
After you send the CDs, follow up within two weeks to make sure they got your package and have listened. If they think your entire record, or certain songs from your record could be a fit for their program, they will have you sign a “licensing deal.” This deal will allow them, the “Licensor” to use your music, sometimes exclusively, sometimes non-exclusively, for a period of time. This period can range from a year (with a big library like APM Music) to “in perpetuity,” a.k.a. forever (like with a publishing company such as Heavy Hitters Music). Some folks like to add a clause in the contract that if the track doesn’t make a certain amount of money in a certain amount of time, the track is yours to shop around again.
If that haven’t heard your package yet, ask them when they will be getting to it so you can follow up. Have the intention that they listen to your music. Don’t be desperate for them to want to sign you right now. Baby steps work, especially when you are committed every step of the way.
7) Submit to everything
I saw an opportunity on the ReverbNation site that called for a song for a Microsoft campaign. My first thought was “oh geez, everyone and their mother is going to submit to this, I’ll never get heard. Plus, I use a Mac.” But I submitted my tune anyway and ended up winning over $500 through the promotion. You never know what people will latch on to. (I mean, look up Boo The Dog on YouTube. Seriously?)
So that’s all for now. Take these steps and make them your own. Figure out your own systems and what works in your life. Once you’ve got your system in place, keep at it like your life depends on it. If you’re a full-time musician, it sort of does, right?
* ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit http://www.reverbnation.com/main/apm
Cheryl B. Engelhardt is a composer for films, ads and CollegeHumor.com, and a singer/songwriter who’s booked a bunch of tours around the USA and Europe and gotten her recorded music placed on TV shows. Her website is www.CBEmusic.com and she writes a music industry blog called Living On Gigging. You can follow her on Twitter @CBE.
She just released “In The Key Of Success: The 5 Week Jump- Start Strategy,” an E-Course for independent musicians on how to jump-start their careers to radically change the results. If you liked this article, check out the rest of Cheryl’s E-course. She guarantees you will get results that you want, or your money back. And because you are a ReverbNation artist, you get a ridiculous 70% discount off the normal selling price by typing in REVERBN8TION when you go here: http://www.cbemusic.com/ecourse.