High School Nation: Exposing you to the one demographic you can’t afford to ignore

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If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout with bar sales.

But by default, many artists end up overlooking a demographic that, according to a recent study by Nielsen, contains some of the most dedicated music fans — teenagers.

Nielsen’s study confirmed that 54% of teen concert attendees purchase t-shirts and merchandise [source]. Similarly, 51% of teens have purchased some kind of music (download, CD, etc.) in the last year [source]. These numbers are far above the national average, as well as being higher than any other age demographic.

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Founder Jimmy Cantillon

So how do you get a foothold in this often overlooked but highly invested demographic? A good place to start is with this year’s High School Nation (HSN) tour. We spoke with founder Jimmy Cantillon about the festival’s inception and its benefits for the artists who participate:

SamHigh School Nation: Exposing you to the one demographic you can’t afford to ignore
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Opportunities On Tap: Pepsi Gulf Coast Jam, College News Magazine, WXOU college radio, and Temecula Valley International Film Festival

Check out a sample of the opportunities we have going on this week:

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Gulf Coast Jam

 

Location: Multiple Available

Genre: All

This year’s Southern Original Competition will be selecting 100 ReverbNation bands who will compete for 10 spots at the official Pepsi Gulf Coast Jam. Artists in ten different cities will have the chance to play their way to the main stage at the festival, where one finalist will open for Warner Music Nashville recording artist and judge of The Voice, Blake Shelton. The grand prize also includes recording time, a music video shoot, and three days hotel accommodations.

Submit today to play your way onto the main stage.

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SamOpportunities On Tap: Pepsi Gulf Coast Jam, College News Magazine, WXOU college radio, and Temecula Valley International Film Festival
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Fast Five: Ground Up Brings Philly Hip-Hop to Atlanta’s A3C Hip Hop Festival

We sat down with Bij Lincs, AZAR and MALAKAI, members of Philly hip-hop trio Ground Up, to learn a little more about the group’s rising success. Most importantly, their 2013 debut at A3C, the biggest hip-hop festival in the US. Ground Up has opened up for renowned artists such as Wu-Tang Clan, Asher Roth, Rick Ross, Chiddy Bang, The Nappy Roots, Meek Millz, Gucci Mane, and Chris Webby. They recently released a track with rapper G-Eazy, and are prepping for their first full-length album release in fall 2014. Read on and find out what the group’s experience was like, and find out how you could play the 2014 A3C Circuit Tour.

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SamFast Five: Ground Up Brings Philly Hip-Hop to Atlanta’s A3C Hip Hop Festival
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Joyfield Announced the Grand Prize Winner of Hard Rock Rising 2014 Global Battle of the Bands

The Hard Rock Rising Global Battle of the Bands has been five months in the making, and ReverbNation and Hard Rock are excited to announce the official winners of this exciting competition.

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Coming out on top is Joyfield, a Seattle-based indie-rock band who will rock out in Rome for 40,000 fans. This band is ready to take the stage in Piazza Del Popo, after making it through numerous rounds of fan voting and being hand-selected from the 25 finalists by a panel of industry pros.

SamJoyfield Announced the Grand Prize Winner of Hard Rock Rising 2014 Global Battle of the Bands
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Opportunities On Tap: A3C’s The Circuit Tour 2014, the AU Review, Montclair State University’s Underground Radio, and the 9th Annual Six Flags Caribbean Concert

Check out a sample of the opportunities we have going on this week:

Battle it out for a spot at one of hip-hop’s biggest festivals

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Location: Multiple Available
Genre: Hip-Hop, Rap

Don’t miss your chance to perform in front of hip-hop’s most important influencers at this year’s A3C Festival in Atlanta, GA. Some of the biggest names in Hip-Hop have been a part of this 5-day festival, including Ghostface Killah, Kendrick Lamar, Questlove, and Madlib. This year, A3C is looking for four to eight (4-8) artists to perform for industry tastemakers in nine major cities hosting e The Circuit tour. The winner of each city’s showcase will receive an all-expenses-paid spot at the main festival.

Hip-hop’s best will be there — will you?

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SamOpportunities On Tap: A3C’s The Circuit Tour 2014, the AU Review, Montclair State University’s Underground Radio, and the 9th Annual Six Flags Caribbean Concert
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More than 400 ReverbNation Artists Take the Stage at Canadian Music Week 2014

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Canadian Music Week kicks off today, and more than 400 ReverbNation Artists will be performing during the five-night event in Toronto.

CMW chose 60 bands exclusively through ReverbNation opportunities to take the stage for fans and industry pros.

CMW hits just as festival season is heating up. A panel you won’t want to miss is “How to Get Booked for a Festival Even if Nobody Knows Who You Are.” This is your chance to hear from festival directors, artist managers and industry veterans who can give you advice on what talent buyers look for when they book, how to submit to them, what should be in your press kit, what to expect from the performance and a whole lot more! The hour-long panel will take place Friday, May 9 at 12 p.m.

SamMore than 400 ReverbNation Artists Take the Stage at Canadian Music Week 2014
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Opportunities On Tap: BeatStars Producer Search, Envol et Macadam Festival, Black Cloud Productions, and HD Music Now

Here’s a roundup of some of this week’s fresh new opportunities on ReverbNation

ENDS TODAY: Ready to take your beats to the next level? BeatStars is looking for tomorrow’s top producers

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Location: Any
Genre: Hip-Hop, Rap

BeatStars, one of the most respected sources for producers and beat-makers around, is looking for two (2) ReverbNation artists to submit their hottest beats. If yours is chosen, you’ll receive featured coverage on their homepage and social sites, an exclusive interview, a BeatStars Pro page ($350 value), and more.

This opportunity closes today, so submit now.

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SamOpportunities On Tap: BeatStars Producer Search, Envol et Macadam Festival, Black Cloud Productions, and HD Music Now
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#RNOpps Roundup: NBC’s The VOICE, Vans Warped Tour 2014, KahBang Music, Art & Film Festival, Devilstone Open Air Festival

Here’s a roundup of some of this week’s fresh new opportunities on ReverbNation

Skip the lines to audition for NBC’s The VOICE

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Location: Cleveland, OH; Denver, CO; New Orleans, LA; Washington DC
Genre: All

Get discovered by millions of people! Five artists will be selected to skip the line and audition for The Voice, one of the biggest vocal competitions in the world. Compete on TV and receive coaching from some of the most respected names in music, such as Adam Levine, Usher, Christina Aguilera, and CeeLo Green. Take this opportunity to share your music and your story with the world.

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Sam#RNOpps Roundup: NBC’s The VOICE, Vans Warped Tour 2014, KahBang Music, Art & Film Festival, Devilstone Open Air Festival
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