We’ve made exciting changes to FanReach, our email and social marketing solution, to provide you with even more flexibility and customization options that reflect your individuality. Read on to learn about the new updates and how you can use them to connect with and grow your fanbase.
Email and social marketing are essential ways to connect with your fans and we’re making it as easy as possible for you take advantage of these tools. The recent changes to FanReach allow you to express your individuality and creativity so you can create impactful emails and social messages that attract more fans. More fans = more gigs. Simple as that.
ReverbNation Discover brings you exciting new music from emerging artists. The app makes the music easy to access whether you are at work, on your computer, or listening on the go.
The Problem with Music Discovery
There is more music in the world today than there has ever been before, but music discovery can be daunting. The Internet is a great resource, but it amplifies what is already popular, making it challenging for fans to find new music. And for artists—especially emerging artists— it’s harder than ever to get heard.
We haven’t talked about this much yet, but you may have noticed that we’ve given our song player a much-needed facelift, and we’re pretty excited with how it looks.
You can compile a great looking playlist or share a song all by itself — both options will put your album artwork front and center. You can even customize the “waveform” of each song to match that artwork, or choose a sleek looking “dark” or “light” finish.
As Facebook continues to limit your musician/band page’s “organic reach,” (i.e. how many people see your posts without having to spend money to “boost” your posts), we wanted to be sure that anyone who visited your Facebook page would be able to get all the information they needed in one place. So if you hop over to your Facebook musician/band page, you’ll notice that your Band Profile app now sports a simple, sleek look designed to focus all of your fan’s attention on your music.
Getting your music onto services like iTunes and Spotify is essential to an independent Artist’s complete web presence. We’re proud to offer our Artists a quick and affordable method of digital distribution, and we want to help make sure that your release won’t get rejected by the retailers’ strict guidelines.
With that in mind, we put together a final checklist to make sure that your release meets those requirements and doesn’t end up delayed. Watch the following video, or check out the highlights below.
In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans.
Experiment to Find Out What Works for You
For musicians, the prospect of creating an email campaign may seem intimidating. However, Ferol says it’s likely that most Artists will already have all the information they need to get started. Knowing how to market to your audience, means that first, you need to know your audience.
“You can read all the websites and papers out there on good marketing tactics, but at the end of the day, what works for your fanbase works for your fanbase,” says Ferol.
Watch to learn more about how you can take what you know about your fans and refine your email campaigns through continued experimentation:
A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music.
Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why?
“I’m not a senior citizen, that’s why I don’t do email marketing.”
“Email is for old people.”
“Nobody cares about email anymore. They care more about social media.”
Ferol Vernon, SVP of Artist Services at ReverbNation (and our resident digital marketing expert) analyzed the survey results firsthand. I sat down with Ferol to learn where this perception of email came from and why he thinks it’s a dangerous view for artists to have.
You know the old saying, “you never get a second chance to make a good first impression?” It’s especially true for musicians trying to get heard. It’s why we’re always encouraging you to use great photos and album artwork and constantly perfect your craft. And it’s why we’ve added the Song for Consideration feature to the opportunity submission process.
We’ve just made it easier to select the perfect song to submit to each new ReverbNation opportunity. Increase your odds of being chosen for tours, festivals, radio play, and more by selecting the best song for each opportunity submission. The “Song for Consideration” will be the first one promoters hear, so you can make it count.