5 Guerrilla Marketing Tactics for Your Next Album Release

Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:

Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.

With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.

The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.

Rebecca5 Guerrilla Marketing Tactics for Your Next Album Release
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How to Make Your Band Website Less Boring

In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.

But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring. 

DaveHow to Make Your Band Website Less Boring
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ReverbNation As A BandPage Alternative: 5 Reasons To Make The Switch Today

If you’re a BandPage user that is wondering how to replace some of the recently discontinued features, you’re in luck. Here are five ReverbNation tools and services that will help you grow your music career twice as fast, at a fraction of the cost. Test them out for free today.

Discontinued BandPage Feature: Public-facing profiles

ReverbNation Alternative: Artist Profiles

  • Free artist page where you can showcase your songs, videos, photos, show schedule, social media updates, and more (here is an example). When a visitor chooses to “become a fan” on your profile, we collect their email on your behalf.
DaveReverbNation As A BandPage Alternative: 5 Reasons To Make The Switch Today
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ReverbNation Discover App Updates

Our latest updates to the Discover app make it even easier and quicker for you to experience great, emerging artists on the go. Read on to learn about the new features.

Search Tool
Easily find and listen to your favorite artists with user-friendly search capabilities.

Persistent Player
The music never stops with the new player that lets you listen to music, while browsing for new emerging artists at the same time.

Higher Quality Streaming
Enjoy a higher quality listening experience with an increased bitrate.

Personalized Music Recommendations
Discover what artists are trending in the New Finds feature based on your genre preferences.

Sync
Sign-in with your fan or artist account to sync your saved songs and playlists from the website.

 

Download the Discover app today: iTunes  or Google Play.

KevinReverbNation Discover App Updates
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Grab the Attention of Fans and Music Industry Pros with the New Artist Profile

As you grow your music career, we want your Artist Profile to evolve with you.The new Artist Profile design and features will provide you with endless opportunities to showcase yourself to fans and music industry professionals alike. Read on for a breakdown of the new design and how you can best utilize the new features.

The revamped modern Artist Profile emphasizes your individuality and unique brand. With a sleek layout, more visuals, easier navigation, and more flexibility, we’re giving you the tools you need to stand out and make a lasting first impression.

Here are the new features:

Responsive Design
Not only is the new design cleaner and more stylish, but it’s also mobile and desktop-friendly so everyone who visits will have an optimal experience no matter what device they’re using.

KevinGrab the Attention of Fans and Music Industry Pros with the New Artist Profile
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Attract More Fans with These FanReach Updates

We’ve made exciting changes to FanReach, our email and social marketing solution, to provide you with even more flexibility and customization options that reflect your individuality. Read on to learn about the new updates and how you can use them to connect with and grow your fanbase.

Email and social marketing are essential ways to connect with your fans and we’re making it as easy as possible for you take advantage of these tools. The recent changes to FanReach allow you to express your individuality and creativity so you can create impactful emails and social messages that attract more fans. More fans = more gigs. Simple as that.

So, what’s new?

KevinAttract More Fans with These FanReach Updates
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ReverbNation Discover: Find Great New Music On Any Device

ReverbNation Discover brings you exciting new music from emerging artists. The app makes the music easy to access whether you are at work, on your computer, or listening on the go.

The Problem with Music Discovery

There is more music in the world today than there has ever been before, but music discovery can be daunting. The Internet is a great resource, but it amplifies what is already popular, making it challenging for fans to find new music. And for artists—especially emerging artists— it’s harder than ever to get heard.  

KevinReverbNation Discover: Find Great New Music On Any Device
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New Song Player Announced — Embeddable & Shareable

We haven’t talked about this much yet, but you may have noticed that we’ve given our song player a much-needed facelift, and we’re pretty excited with how it looks.

You can compile a great looking playlist or share a song all by itself — both options will put your album artwork front and center. You can even customize the “waveform” of each song to match that artwork, or choose a sleek looking “dark” or “light” finish.

KevinNew Song Player Announced — Embeddable & Shareable
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