When it comes to getting in front of your fans and making them feel valued, social media is the next best thing to face-to-face interactions. It’s your opportunity to connect with your fans in a way that is 100% real, raw, and candid. While that might seem scary at first, the reality is that the more vulnerability you show your fans, the more you’ll find they connect with you.
People just want to feel understood and they’re naturally attracted to those that express the same struggles, joys, and feelings they do—so the more you’re able to show that on your social media, the stronger the connection.
Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”
Do you really want to begin your career hundreds of dollars in the hole?
You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?
Cover bands can be a lucrative side gig for musicians today. Many corporate events, weddings, or private parties book them for a flat rate, i.e., no door percentage, nothing contingent on merch or drink sales, which equals more take-home pay in most cases.
Like any musical venture, though, there are many things to consider before committing to a cover band; use this list to think it through.
Online advertising is a great way to get more exposure and build your brand as an artist. At ReverbNation, we have a tool for that called Promote It. For as little as just a few dollars per day, you can promote a song, an album, a video, a show, or a website on Facebook or on popular music sites, for example, Amazon, Billboard, Pitchfork, Rolling Stone, MTV, and many more. It’s also quick and easy to put your ad together.
Promote It is one of our most popular tools and has been around for awhile, but we recently just rolled out a brand new user experience along with some new features. Let me take you through it:
Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:
Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.
With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.
The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
If you’re a BandPage user that is wondering how to replace some of the recently discontinued features, you’re in luck. Here are five ReverbNation tools and services that will help you grow your music career twice as fast, at a fraction of the cost. Test them out for free today.
Free artist page where you can showcase your songs, videos, photos, show schedule, social media updates, and more (here is an example). When a visitor chooses to “become a fan” on your profile, we collect their email on your behalf.