The Biggest Misconception Musicians Have About Email

A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music.

Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why?

“I’m not a senior citizen, that’s why I don’t do email marketing.”

“Email is for old people.”

“Nobody cares about email anymore. They care more about social media.”

Ferol Vernon, SVP of Artist Services at ReverbNation (and our resident digital marketing expert) analyzed the survey results firsthand. I sat down with Ferol to learn where this perception of email came from and why he thinks it’s a dangerous view for artists to have.

KevinThe Biggest Misconception Musicians Have About Email
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NEW FEATURE: Optimize Your Online Press Kit

You know the old saying, “you never get a second chance to make a good first impression?” It’s especially true for musicians trying to get heard. It’s why we’re always encouraging you to use great photos and album artwork and constantly perfect your craft. And it’s why we’ve added the Song for Consideration feature to the opportunity submission process.

We’ve just made it easier to select the perfect song to submit to each new ReverbNation opportunity. Increase your odds of being chosen for tours, festivals, radio play, and more by selecting the best song for each opportunity submission. The “Song for Consideration” will be the first one promoters hear, so you can make it count.

KevinNEW FEATURE: Optimize Your Online Press Kit
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Are Photography and Cover Art Important for Musicians?

Tina V, ReverbNation Artist Since 2010As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]

You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.

KevinAre Photography and Cover Art Important for Musicians?
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Opportunities on Tap: 1979 Revolution video game placement, Eco Hideaway at Sundance Film Festival, “Be 1 for Change” film placement

 What’s on tap this week on ReverbNation?

Music placement in the video game 1979 Revolution

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Location: Online
Genre(s): All

The gaming veteran who helped create the iconic looks of Grand Theft Auto III, Vice City, San Andreas, Max Payne I & II, Midnight Club Franchise, Manhunt and more is breaking new ground with the suspenseful action/adventure thriller 1979 Revolution. Based on the true events of the 1979 Iranian revolution, the game revolves around Reza, a fan of western American culture and music. Ten ReverbNation artists will have their tracks placed both in the game and on the score soundtrack.

Take your music to the next level, apply today! >

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Perform during Sundance Film Festival at Eco Hideaway

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Location: Park City, UT
Genre(s): Americana, Bluegrass, Blues, Celtic, Christian Rock, Christian/Gospel, Country, DJ, Electronica, Hip Hop, Instrumental, Jam, Jazz, Pop, Reggae, Rock, Rockabilly, Singer/Songwriter

Eco Hideaway, a socially-conscious, exclusive daytime lounge, is looking for artists to perform during Sundance, one of the United States’ largest independent film festivals. Last year, more than 40,000 attendees made their way to Park City for a week of films, fun and showcases featuring some of the biggest names in music. This year, 50 ReverbNation artists will be selected to perform at Eco Hideaway and have the chance to network with VIP press and media.

Get ready to lace up your snow boots and head to Park City! >

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National exposure in the film “Be 1 for Change”

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Location: Online
Genre(s): All

The One Love Foundation exists to end relationship violence through education and technology. The organization is creating a film for the “Be 1 for Change” initiative, their signature program that aims to educate, create awareness and provide resources for people 16–24-years-old. The film, set to debut next year, will be part of their digital workshop and will be shown at high schools and colleges around the nation as well as be shipped to film festivals. One Love Foundation is searching for ReverbNation artists who are able to donate tracks to be featured in the film.

Apply today and give your music to a great cause! >

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Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed! Stalk us, we don’t mind. >

  • Follow our updates on Twitter (@ReverbNation or @Gigs) and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
KevinOpportunities on Tap: 1979 Revolution video game placement, Eco Hideaway at Sundance Film Festival, “Be 1 for Change” film placement
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Opportunities on Tap: Legendary producer Sarom, Wright Stuff Management, Urban Ink Magazine, MUSiiCO

 Check out these great opportunities from ReverbNation!

Have your next single produced by Sarom

sarom

Location: Online
Genre(s): Hip Hop, Pop

Award-winning Philadelphia based music producer Sarom has a penchant for creating smash hit singles. He’s worked with top artists like Nicki Minaj, Lil Wayne, Brooke Hogan, Enrique Iglesias and Big Sean. Sarom will select three ReverbNation artists to work with. The artists he chooses will have their next singles produced for free!

Don’t miss a beat, send in your RPK today. >

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Ink a development deal with Wright Stuff Management

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Location: Online
Genre(s): All

Artist manager Donna Wright has always been at the forefront of the teen pop explosion. Her company, Wright Stuff Management, has been behind some of the greatest pop stars in recent history, including Backstreet Boys, N*SYNC and Pink. Three ReverbNation artists will be selected to join the Wright Stuff roster, and will have the chance to nurture their careers with some of the top names in the music business!

Do you have the right stuff? >

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Urban Ink Magazine is back!

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Location: Online
Genre(s): All

With a circulation of 200,000 copies, Urban Ink Magazine is one of the leading publications celebrating urban tattoo culture. Its pages have been graced by sports stars, Olympic athletes, rappers and some of the world’s most talented tattoo artists. Each week, one ReverbNation artist will receive a spotlight feature on Urban Ink Magazine‘s homepage. ReverbNation artist Tora Woloshin was previously selected for a feature.

Ready for your music to leave a permanent mark? >

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Get your video played on MUSiiCO

musiico

Location: Online
Genre(s): Alternative, Dubstep, Experimental, Hip Hop, Indie, Jazz, R&B/Soul, Rock, Ska, Ambient, Blest, Folk, Instrumental, Pop, Rap, Comedy, Dance, Electronica, Funk, Jam, Metal, Punk, Reggae

MUSiiCO aggregates and curates the best music videos in Indonesia. With more than 15,000 viewers, MUSiiCO is a popular discovery site for fans and Indonesian music labels. Ten ReverbNation artists will be selected for a feature on the site as well as inclusion on the MUSiiCO Mixtape!

Indonesian artist looking for exposure? >

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Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed! Stalk us, we don’t mind. >

  • Follow our updates on Twitter (@ReverbNation or @Gigs) and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
KevinOpportunities on Tap: Legendary producer Sarom, Wright Stuff Management, Urban Ink Magazine, MUSiiCO
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Opportunities on Tap: SunFest in West Palm Beach, Cooper River Bridge Run in Charleston, Rebel Ink Magazine

 See what’s on tap this week at ReverbNation!

Play SunFest, Florida’s largest waterfront music festival

sunfest

Location: West Palm Beach, FL
Genre(s): All

At least 15 ReverbNation acts will be selected to perform with superstar headliners at next year’s SunFest, Florida’s largest waterfront music festival. Held along the scenic Flagler waterfront, the 32nd annual event features more than 50 acts on 3 stages over 5 days. Over 170,000 people are expected to attend!

Ready for your time in the sun? >

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Perform for 140,000 at Cooper River Bridge Run

cooper

Location: Charleston, SC
Genre(s): All

Over 100,000 tourists and 40,000 runners will head to Charleston for the 37th annual Cooper River Bridge Run. Fifteen ReverbNation acts will be selected to perform at 1/4 mile intervals along the course of the 10k run. Participants and spectators will travel from around the world to attend, don’t miss your chance to play this energetic, fun and family-friendly outdoor gig!

Lace up your shoes and outrun the competition. >

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Rebel Ink Magazine is back!

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Location: Online
Genre(s): All

Rebel Ink Magazine is back and looking for more tattooed ReverbNation acts to spotlight with a feature on the popular magazine’s homepage. Stars like Pink, Megan Fox, Tommy Lee and Dave Navarro have graced its cover. Each week, one ReverbNation artist will be selected to show off their extreme music and rebel ink. Tatted Los Angeles rockers Dead Day Revolution were among the latest Reverb acts to be featured, will you be next?

Get ready to show off your ink! >

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Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed! Stalk us, we don’t mind. >

  • Follow our updates on Twitter (@ReverbNation or @Gigs) and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
KevinOpportunities on Tap: SunFest in West Palm Beach, Cooper River Bridge Run in Charleston, Rebel Ink Magazine
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Opportunities on Tap: Have fun in the Florida sun while performing at The Big Ticket!

This week on ReverbNation…

Perform for 10k music lovers at The Big Ticket 2013

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Location: Jacksonville, FL
Genre(s): Alternative, Blues, Metal, Rock, Americana, Indie, Jam, Punk and Christian Rock

More than 10,000 music fans will flock to Jacksonville, Florida for The Big Ticket this December. This is your chance to play on the same bill as Stone Temple Pilots, Thirty Seconds to Mars, A Day to Remember, Jimmy Eat World, The Dirty Heads, Pepper, Manchester Orchestra, Twenty One Pilots, Frank Turner, Sleeping With Sirens and more! The promoters at Danny Wimmer Presents will select one ReverbNation act to take the stage at Metropolitan Park in front of new fans, managers, agents and music executives.

Clay Busch of Danny Wimmer Presents said, “ReverbNation is always at the forefront of what’s new, what’s fresh and what’s next. This is a great way for us to find upcoming and undiscovered talent who are going to be the future of their genre for many years to come!”

This could be your ticket to fame! >

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Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed! Stalk us, we don’t mind. >

  • Follow our updates on Twitter (@ReverbNation or @Gigs) and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
KevinOpportunities on Tap: Have fun in the Florida sun while performing at The Big Ticket!
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Celebrate With Us: Music For Good Hits 100,000 Artist Milestone!

You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:

100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.

Special thanks to all of the charities who are a part of Music For Good!

World Vision, Sweet Relief, Oxfam America, Love Hope Strength, Keep a Child Alive, Heifer International, Half the Sky Movement, Fender Music Foundation, Every Mother Counts, charity: water, CARE, Camp Southern Ground, Beat Making Lab

We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:

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We were thinking something more like this!

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Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!

While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!

Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam AmericaBob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America“Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”

Christy Turlington, Founder, Every Mother Counts

Christy Turlington, Founder, Every Mother Counts“Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”

Scott Harrison, CEO and founder, charity: waterScott Harrison, CEO and founder, charity: water“The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”

Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big CountryMike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”

Toby Lightman, ReverbNation artist and supporter of Half the Sky MovementToby Lightman, ReverbNation artist and supporter of Half the Sky Movement“Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”

Jed Carlson, President and Co-Founder, ReverbNationJed Carlson, President and Co-Founder, ReverbNation“It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”

To read more about artist and charity partnerships, check out our other Music For Good blog posts.

KevinCelebrate With Us: Music For Good Hits 100,000 Artist Milestone!
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