VIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!

Haven’t seen Renman MB Live? Then you’re missing out on one of the music industry’s best kept secrets. Steve Rennie — AKA Renman — is the longtime manager of Incubus and a driving force behind the band’s multi-platinum commercial success.

Last year he launched a weekly live web show, Renman MB Live, to provide “insider access” to the music industry. His no-holds-barred feedback on what musicians are doing right – and wrong – is fueled by 30+ years of music industry contacts turned guests; producers, promoters, marketing execs, breaking and signed bands.

This week, our own Jed Carlson, President and Co-Founder of ReverbNation, joined in right after Seth Hurwitz, owner of the legendary 930 Club, and shared some true pearls of wisdom (and some colorful language!)

In the video below, Jed gives insights on promoting shows. He includes a quick demo of how artists can “poster the web” with the details on their upcoming show, targeting likely fan on the very day they’re set to play using Promote a Show (after all, 81% music venues say same-day concert marketing is critical to drive awareness).

Jed concludes with a quick tour of Music For Good — our innovative music download platform that connects artists, fans and 13 amazing charities. Check out this video and discover just how much good downloading music can do!

ShellyVIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!
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STUDY: Most music venues sell at least 75% of tickets at the door

81% say same-day concert marketing is critical to drive awareness

We recently surveyed 470 music venues around the world and their answers revealed that the majority of music venues sell most of their tickets at the door through walk-up traffic. Over eighty percent described day-of-show marketing and promotion as ‘important’ to driving that attendance.

While this may not come as a surprise to touring artists working to pack a house, these statistics suggest that consumers have a lot of choice when it comes to things to do on a Saturday night. And that many of them may be making their decisions about whether to go to the basketball game, the movies, or the concert, on the day of the event.

“Day of show promotions can be critical and with many shows, pulling out all the stops then is key to a successful event.” — Tonya Cooke, The Roxy Theatre, West Hollywood

We asked some artists and venues exactly how they create awareness for their concerts on the day of the show and consolidated this checklist:

Q: Is there a way to “poster” the web?

 

A: Actually, there is!

It’s the latest innovation in our Promote a Show service and it essentially makes it a snap to digitally poster the Internet with details on your show.  It blankets potential concert-goers that live near the venue with online ads across virtually every website they might visit on that day – making them aware of the concert as an option for their evening plans.

 

Here’s how it works:

 

The ads blitz fans through repetition about the show — increasing the awareness and the probability that consumers will recall the concert and suggest it to friends.

“Promoting shows used to mean shipping posters to venues and hoping for the best. But with Promote It, we can reach 1,000’s of local fans online for the cost of a stack of posters!” — Blameshift

Artists and venues are becoming more sophisticated about same-day awareness and promotion, and we hope these ideas help. 

Ready to “poster the web” for one of your shows?

ShellySTUDY: Most music venues sell at least 75% of tickets at the door
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Top 3 things musicians need in 2013

Hey musicians, what are your resolutions for 2013? Want to release a new album? Find new fans? Help others? Make it big or just pay the bills? If you’re like a lot of Reverb artists, it’s probably all of the above.

Well, listening to you (and a couple of million other musicians around the world) we’ve boiled it down to three things:

  1. Get more fans
  2. Sell more music
  3. Save money

Am I right? In that case, ReverbNation’s got you covered. Follow our advice below to start the new year off right:

1. GET MORE FANS

Think about it. You already spend money on instruments, on food and gas when you’re touring, on beer when you’re gigging. You should be thinking of promotion as just as important as putting gas in the van, just as rewarding as a cold one after a show.

I have a friend who spent almost $10,000 on his new album, but then he didn’t do anything to promote it. Does it sound familiar?

Maybe it’s not the investment that’s holding you back. A lot of bands just don’t know where to begin. That’s precisely why we developed Promote It. We’ve made it drop dead simple to create custom ads to promote your music on all the sites music fans flock to:  Pandora, YouTube, Facebook, Billboard, MTV and hundreds of others. Trust me when I say, you WANT to be where they are. Plus, it’s completely affordable — campaigns start at just $5/day. And if you’ve never tried Promote It, we’ll even let you run your first campaign absolutely FREE.

“With Promote It, I can get the same type of promotion as a major label and still be on an indie budget. Promote It is such an easy and effective way to get new fans for my music.” 

Whatever you’ve got going on — a new album release, a new song or a new video (coming soon) — we know that Promote It is the best and easiest way to get the word out there, get heard and gather in new fans. If you can think of any better way, let us know in the comments!

Try Promote It now. Free trial available for first time Promote It customers >>

2. SELL MORE MUSIC… WHILE HELPING OTHERS

Have you heard? We’ve just launched a new program called Music for Good and we couldn’t be more excited! For the first time ever, you can now choose to sell your songs directly from your Reverb profile.

Artists choosing to participate select a charity they’d like to support and for every $1.29 song they sell, half the proceeds go to their new non-profit partner.

Music For Good is the new way to sell music.

We’ve never done anything like this before, but it’s really a natural. We know that musicians like to support good causes — whether it’s an indie band playing a local fundraiser or a major celebrity effort for disaster relief. Musicians have influence, they have power. Can you imagine what 2.5 million ReverbNation musicians can do?? Together we know you can have a huge impact fighting disease, hunger, poverty and more — all while spreading beautiful music.

PLUS — and this is very important — we believe this partnership will help every artist sell more music. It gives people a reason to pull out the credit card on music again. It kicks piracy in the butt!

The way we see it (and we think you’ll see it too), the Music For Good program accomplishes two things: it supports charities AND it gets fans to spend money on music again. It’s good for charities and it’s good for your wallet. As a bonus, it’s good for your soul.

Are you an artist, but not on Reverb?

Already on Reverb?

Music fans: Want to buy some music and help a charity?

3. SAVE MONEY

This one’s a no brainer. If you already use one of ReverbNation’s premium services (press kits, digital distributions, newsletters, etc), or even paid services from another site, the smart thing is to switch to the Pro Bundle.

For less than $20 a month, you get ALL of the core marketing services you need to manage your career and more. Yes — digital press kit, email templates, a mobile app, widgets, plus digital distribution that expands every year — while the price stays the same. Holy smokes. That’s less than topping off your gas tank, buying Starbucks lattes for your friends, or getting a large 3-topping pizza in New York!

The Pro Bundle costs less per month than a large 3-topping pizza from Domino’s in NYC.

You’ll save mega bucks AND because it’s all in one spot, you’ll save time. I mean, if you prefer, you could go to Sonicbids for your press kit, Tunecore for your digital distribution, and FanBridge for your newsletter, Mobile Roadie for your mobile app, etc etc… but why go through the trouble of logging in at eight sites different sites when you can use just one? Plus you’ll get the added bonus of having just one super great support team to answer any questions. Like I said, it’s a no brainer.

Start marketing your music now >>

That’s it, folks. We truly believe the tools mentioned above will help you achieve your marketing goals in 2013. Our mission is — and always has been — ARTISTS FIRST. Now go out and make some awesome music!

And let us know what your 2013 resolutions are in the comments below.

SamTop 3 things musicians need in 2013
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5 wishes on every musician’s list this holiday season

And just like that, the holidays are upon us!

With more than a few members of the ‘Nation finding themselves behind on their holiday shopping this year, we decided to lend our readers a hand with their wintertime rush by creating this list. For rankings, we polled trusted music authorities like this year’s high school talent show finalists and the host of the Bollywood Bonanza on the local college radio station.

Use it to build your own wish list, or share it with family, friends and fans to inspire gift ideas and spread the word about what you want this year!  Happy holidays, and good hunting:

5.  More Exposure – You’d think this wish is a no-brainer, but according to our data exposure barely beat the Amp Capo (honorable mention) out for the #5 spot on our list.  Perhaps it’s so obvious that it was taken for granted, but when we tallied the final results, exposure was cemented as one of those classic gifts that keeps giving.

4.  More Fans – Musicians across the board wanted more fans, citing the rush of hearing huge crowds singing their songs back to them and more money at the door as lead contributing factors.  Fans may not be this year’s Tickle-Me Elmo, but just like presents and pumpkin pie, they’re sure to satisfy just about anyone this time of year.

3.  Vantare Platinum Plus Tour Bus – Just like the pony you asked for every year as a child, the world’s most expensive tour bus really puts the ‘wish’ in this year’s wish list.  Blowing up the blogosphere with its Inca marble, antique bronze, and pearlized Italian leather interior, this $2.5M tour bus will ensure you never want to stop touring.  We hope you’ve been real good boys and girls this year…

2.  Buzz – Elusive and mysterious, few musicians are able to obtain this heady mix of recognition & momentum.  Buzz has the power to supercharge an artist’s career, but is difficult to create and even harder to maintain.  Given its promotional power and its rarity, it’s no surprise buzz ranked near the top of our list, bested only by the most overwhelmingly cited wish…

1.  ReverbNation Gift Cards - This year’s winner beat the competition handily for the #1 spot, and it’s easy to see why.  A Promote It Gift Card from ReverbNation allows musicians to promote their music on top websites like MTV, Facebook & Pandora, driving exposure where people go to discover new music.  Not only does Promote It help musicians get new fans from around the world, but sustained promotion builds buzz previously out of the reach of all but the most successful artists.  ReverbNation’s Promote It Gift Cards start at just $10  and give artists everything they’re wishing for this holiday season!  Except for the tour bus; but with promotion like this, 2013 just might be the year they can finally afford one.

Lucky for you, you can get this holiday season’s #1 gift for musicians right here! Whether you’re a fan or a musician, giving or receiving a gift card is simple:

If you’re a musician, log into your ReverbNation profile page and click the gift card ad in the right column.

You’ll be taken to your custom gift card purchase page. Simply copy the URL from your browser’s address bar and email the link to anyone buying you a gift this year.

If you’re a fan, find your favorite band’s ReverbNation profile page by entering their name in the search bar at the top of ReverbNation.com or navigating to their page directly. Click on the gift card ad in the right column to navigate to that artist’s custom gift card purchase page. There, just complete the form to customize your gift and schedule delivery.

This holiday season, treat a musician (or yourself!) to a gift that’s sure to please with Promote It Gift Cards from ReverbNation!

Sam5 wishes on every musician’s list this holiday season
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How-to video: Fast and easy way to create ads for top music sites

In case you missed the announcement about the new ReverbNation “Promote It on Top Sites” campaign, get the scoop >here<. Basically, with this campaign, independent musicians on a tight budget are finally able to create their own custom ads and promote them on top sites like YouTube, Pandora, MTV, Pitchfork, and Rolling Stone.

Watch the video below to see how easy and fast it is to make professional quality ads and start gaining fans from music sites you know and love:

Look at Jenny Kowalski’s and Fastwalkers’ ad on AllMusic.com

Want to see your ad on premium sites just like Jenny Kowalski and Fastwalkers got to see theirs on AllMusic.com? Just click the button below to be seen, get heard, and start building buzz!

SamHow-to video: Fast and easy way to create ads for top music sites
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Your ads on premium music websites

ReverbNation can now promote YOUR music on premium music sites!  Welcome to Major Artist Marketing on an Indie Budget

We’ve cracked the code on major artist promotion by enabling ANY artist to target top music websites with simple point-and-click ad creation that’s not just easy — it’s affordable too.  It’s called “Promote It on Top Sites,” and it’s an amazing addition to our PROMOTE IT product.  You can use it right now, and campaigns start at just $25.  Create your own customized ads in 90 seconds, and have them up and running in hours. We’ll do the legwork, targeting your ads to premium sites that music fans visit — sites like:

Yup — you read that right. Your ad — your band — on the pages of the web’s most popular, most respected sites for all your next music fans to discover. Just like major stars that have management teams and mega bucks.[wpcol_1half id=”” class=”” style=””]

This powerful new tool levels the playing field so that you can shout across the web and promote:

  • Your band
  • Your next release
  • Your upcoming tour
  • Your latest review

Or anytime you need a push, or just want to make some noise! You can even try it for free*.
[/wpcol_1half] [wpcol_1half_end id=”” class=”” style=””]

It is so much easier to go through ReverbNation’s Promote It then doing it by yourself. I would’ve never thought my ad would be on a main page of a major website like MTV and Billboard. 

— Ramo

[/wpcol_1half_end]Need more info? Here’s how PROMOTE IT for Top Sites works:

You choose photos, colors, fonts, and more! Point, click and create two customized ads in 90 seconds…that’s what Jenny Kowalski did, and here’s what she created.

Potential music fans, and fans that have already expressed interest, will start seeing your ad on major sites…in just hours.

Let’s review:  

This is amped up music marketing that starts a buzz, builds momentum and ultimately gets your band and your brand noticed.

  1. Promote It on Top Sites targets your customized ads to sites like Spinner, MTV, YouTube, Billboard, Pitchfork, Amazon, Purevolume.com, Stereogum and more!
  2. It’s fast, easy and affordable — campaigns start at just $25!
  3. The ads are customizable, designed to grab attention and compel interest AND they come with matching landing pages and dynamic reporting so you always know where your ads have appeared.

This is music marketing that used to be available to only Major Artists!

If you’re like a lot of indie artists, you may have been stuck trying to figure out how to make people aware of your music on your own. You need to build some BUZZ. And since you probably don’t have the marketing budget of the major labels or mega stars, we figured you need a better way to make a splash .

You need PROMOTE IT for Top Sites

What are you waiting for? This is major label advertising on an indie budget.

Try it today for free*!

 

* The free trial for Promote It on Top Sites is available to artists trying PROMOTE IT for the first time.

ShellyYour ads on premium music websites
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Bands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more

If your band sounds like The Flaming Lips, wouldn’t it be great if you could promote your music to people who are actually listening to The Flaming Lips on Spotify, Rdio, Rhapsody, Deezer, or MySpace?

Now you can!

We’ve taken our Promote It Facebook advertising solution (which, by the way, has been used over 100,000 times by artists since it’s launch lasts August!) and amped it up a level. Now you can target your ads to the fans of artists with a similar sound…when those fans are actually listening to that similar artist (or at least soon after.)

Choosing similar Artists is the key!

When you set up a Promote It campaign, we ask you to name up to five ‘similar artists’ whose fans might be receptive to discovering your music.  We then use that info to not only target fans who have listed those similar artists as a ‘like or interest,’ but who have also recently listened to them on Spotify, Rdio, Rhapsody, Deezer, or MySpace.

 

 

 

This is huge!  After all, the best time to tell someone “If you like Artist X, you might like Artist Y” is when that person is engaging with (or has recently engaged with) Artist X.

Now, to be clear, we’re not able to target the ads to show up only at the very instant that the fan is listening on one of those services (although that can happen).  We’re targeting fans who have listened  ‘recently’ as defined by Facebook.

Easy and “baked in”

This targeting tech has been ‘baked in’ to all of our existing Promote It campaigns, and ANY Artist can try it for as little as $25 per campaign (our minimum).  Artists don’t need to pay anything additional, or check any new boxes, this amped-up targetting comes standard.

How can you use it?

1. Promote a Song
The new targeting shows ads to people who have recently listened to a similar artist on one of the five sites mentioned above, driving them to a landing page where the fan can play a song by the new artist and download the song in exchange for a “like” and, potentially, a share and their email address.

2.  Promote a Facebook Page
Same as above, but a click sends people to a Facebook page of the Artist’s choosing — including your Band Profile page.

3.  Promote a Show
Same as above, but it targets only fans that live near the upcoming concert being promoted.  It directs them to a landing page that allows them to play music from all the Artists on the show bill and prompts the fan to RSVP and buy tickets (or get them for free if the Artist does a ticket give-away).

Bottom line? If you sound like Radiohead, now you can advertise to their fans when they’re still humming “Lotus Flower.” Think you’re the next Skrillex? Put your ad in front of his devotees right after they’ve blasted “Bangarang.”

Now you can reach new fans right when they’re primed, pumped and ready to discover their next favorite artist — YOU! 

Try PROMOTE IT today.

ShellyBands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more
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Promote It Now Lets Artists Compare Their Results to Their Genre Peers

One of the biggest challenges of advertising your music and shows online is understanding how well your ad campaign is doing, regardless if you promote with Google AdWords, Facebook Ads or ReverbNation’s Promote It.  Most advertising platforms report how many impressions and clicks you get and Promote It also reports the actions fans take on your landing page.  But until now, artists still didn’t know if their campaign results were good or bad.

Screenshot of Promote It's easy-to-understand genre comparison chart

We have updated the Promote It campaign results so that artists can directly compare their results with the peers in their genre. For example, a metal artist that is promoting a new song can see that he is getting 14% more fan interactions than other metal artists. When an artist falls below their genre average, Promote It provides actionable feedback for the artist to improve the results of their next campaign.

“I’ve been advertising on Facebook for years now, with no real way to gauge my results,” said Brian Hazard of Color Theory, an electronic artist and music promotion blogger. “With this update, Promote It lets me compare my numbers with other electronic acts. It’s nice to see how I stack up, but more importantly, it’s going to help me run more effective campaigns.”

Promote It now provides a complete set of tools to run optimal Facebook ad campaigns. Artists are no longer blindly buying online ads and hoping something works. Promote It makes sure they have the necessary information to succeed with their promotions.

Go here to learn more about how Promote It can help you promote your songs, Facebook Page, and live shows.  www.reverbnation.com/promoteit

Read more: Inside Facebook wrote an article about it.

 

SamPromote It Now Lets Artists Compare Their Results to Their Genre Peers
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