Sync Licensing: Q&A with CONNECT Songs and Sentric Music Senior Catalogue Manager Patrick Cloherty

Ever dreamed of hearing your song on your favorite TV show or movie? How awesome would it be if your song was used in a commercial? Not only would it give you more exposure, but you could potentially earn MONEY! How does one do this? Sync Licensing. We sat down with Patrick Cloherty, Senior Catalogue Manager of Sentric Music, to get a better understanding of all things sync. Read on to get the 411 on sync licensing, fees, knowing your rights, and what you can do to increase your chances of landing a placement.

What is sync licensing?
Synchronisation is licensing a piece of recorded music to visuals, be that an advertisement, movie, TV show, online video or video game. In order for a client to license a piece of music they must clear two copyrights which are the publishing and masters. For the clearance of these two copyrights a client will traditionally pay an upfront fee to clear both, but certain territories and media work differently.

KevinSync Licensing: Q&A with CONNECT Songs and Sentric Music Senior Catalogue Manager Patrick Cloherty
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