How to Contact Music Journalists on Social Media

Social media is both a blessing and a curse. This shouldn’t be news. These days, it’s easier than ever to connect with friends, fans, and total strangers. For musicians, it opens new portals to press opportunities and even lucrative contracts, but as with everything, there’s a certain level of finesse for each and every action.

Unfortunately, as anyone who’s ever tried online dating will tell you, a certain level of decorum disappears when people are protected by the internet’s veil of anonymity. That’s why it’s more important than ever to retain dignity and treat others, particularly music industry professionals you’d like to work with in some capacity, with the same respect you’d show total strangers in real life

As a music journalist in the digital age, my inbox is literally bombarded with cold calls and requests for coverage from artists and publicists alike. That’s to be expected and while it’s somewhat annoying when the requests obviously aren’t genuine or were mass sent, the real frustration comes when my social channels are bogged down with insistent, even aggressive, messages. And, like online dating, there’s barely a, “Hi! How are you?” before the sender explains what he or she wants in explicit detail.

This isn’t to say that you should never try to connect via social media. On the contrary, if done properly, it’s a great entre onto a writer’s radar. Here are a few tips to contact music journalists on social media.

JayHow to Contact Music Journalists on Social Media
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How to Use Instagram Pods to Get More Fans

In social media, we’re always chasing the algorithm, figuring out a way to beat it and rise above the eternal shuffling of what platforms think we want to see. As a musician, it’s frustrating to announce an exciting new tour or album release, only to watch your post sink slowly down your feed until it disappears. But a new Instagram technique called Instagram pods can help save your photos from fading into oblivion – and it might just strengthen your bond with your fans, too.

DaveHow to Use Instagram Pods to Get More Fans
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How to Give Other Artists Genuine Music Feedback Online and Build Valuable Relationships

In a world full of spammers and unapologetic super-promoters, cutting through the clutter with sincere, genuine, and thoughtful music feedback will greatly increase your odds of building valuable relationships with other artists. Ask yourself: Would you rather have someone give you thoughtful insight with actual proof that they listened to your work, or just a two-word comment and an emoji?

If you want to really learn how to provide strong feedback online that can develop into authentic relationships, try putting the following tips into action.

AgniHow to Give Other Artists Genuine Music Feedback Online and Build Valuable Relationships
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How To Turn Your Next Live Show Into a Great Snapchat Story

In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.

You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?

JayHow To Turn Your Next Live Show Into a Great Snapchat Story
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6 Ideas That Will Inspire You to Up Your Band Merch Game

Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.

Dave6 Ideas That Will Inspire You to Up Your Band Merch Game
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5 Examples of Unconventional Music Marketing You Should Try

If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.

Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.

Jay5 Examples of Unconventional Music Marketing You Should Try
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Music Marketing Inspo: Mipso’s Custom Coffee Promotion

So I’m on my Saturday morning coffee run at a local joint called Joe Van Gogh when I unexpectedly experience a great example of unconventional music marketing. While the barista readies my organic Ethiopian blend, I peruse the bags of coffee being displayed at the counter when I see it: a limited-time specialty brew care of a local indie Americana quartet called Mipso. After reading a bit more about the band and the HARMONY BLEND promotion they thought up, I had to pick their brains a bit.

DaveMusic Marketing Inspo: Mipso’s Custom Coffee Promotion
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Save Hours Marketing Your Music With IFTTT

Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?

While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.

DaveSave Hours Marketing Your Music With IFTTT
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