Don Bartlett, owner of No Door Agency, shares the most common mistakes bands make when running Facebook ads and how to fix them. Read on to learn about how to make the most of your Facebook ads and how to use them to grow and engage with your fan base.
Our company was born of a passion for music. Which means in addition to our work for artists and labels as clients, we also follow a lot of them on Facebook simply as fans. And as we see bands’ promotional efforts come through our news feeds, we tend to see lots of the same mistakes. Here are a few of the most common:
Lack of Context
If your aim is to reach beyond your existing fans to create new ones, a ticket link is about the worst thing you can use for your campaign. The likelihood of someone seeing an ad from a band they’re not familiar with and proceeding to buy a $15 ticket is close to zero. To reach new ears you need to communicate WHY they might be interested, then provide an easy path to become a fan. Once they’re a fan, THEN you can sell them a ticket.
Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.
Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!
As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.
We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.
Watch the full interview above and read some of the highlights below:
When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.
“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.
Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?
Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.
ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.
Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).
Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.
Twitter has been rolling out tons of new changes recently. Taking a page out of Instagram’s playbook, the folks at Twitter recently made updates that take a more photo-friendly approach to your feed. While it’s always been possible to post photos to Twitter, now you can:
Post multiple photos at once
Add filters to a photo
Tag your friends and followers to keep the conversation going
Show, Don’t Tell
Ever heard this old saying? It’s more relevant than ever, especially since highly-visual platforms like Instagram and Facebook have become the places we share news about our life and music. Enhanced photos options on Twitter will provide another way to share with your friends and fans. Plus, the new features can help drive more social engagement with your posts, spreading your music even further than before.
As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]
You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.
You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:
100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.
Special thanks to all of the charities who are a part of Music For Good!
We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:
We were thinking something more like this!
Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!
While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!
Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America: “Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”
Christy Turlington, Founder, Every Mother Counts: “Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”
Scott Harrison, CEO and founder, charity: water: “The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”
Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”
Toby Lightman, ReverbNation artist and supporter of Half the Sky Movement: “Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”
Jed Carlson, President and Co-Founder, ReverbNation: “It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”