When social media first began taking over the world over a decade ago (!), a lot of people initially focused on nothing but the numbers. Who had the most social media fans, which photos were getting the most likes, and pretty quickly, thousands turned to tens of thousands, which became hundreds of thousands, which in turn was replaced by millions. Now, the biggest stars on the planet can collect followings in the tens or even hundreds of millions depending on the platform…but that’s not necessarily how the world counts a success on social media any longer.
Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.
Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!
As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.
We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.
Watch the full interview above and read some of the highlights below:
When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.
“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.
Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?
Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.
ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.
Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).
Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.
You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:
100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.
Special thanks to all of the charities who are a part of Music For Good!
We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:
We were thinking something more like this!
Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!
While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!
Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America: “Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”
Christy Turlington, Founder, Every Mother Counts: “Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”
Scott Harrison, CEO and founder, charity: water: “The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”
Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”
Toby Lightman, ReverbNation artist and supporter of Half the Sky Movement: “Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”
Jed Carlson, President and Co-Founder, ReverbNation: “It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”
Over 12,000 bands entered for a chance
to win an opportunity of a lifetime.
Only one was left standing: The Carnabys survived three rounds of voting, battling it out on the live stage and securing thousands of votes online to make the Top 25 in Hard Rock Rising 2013 – THE global battle of the bands contest held by Hard Rock Cafe in exclusive partnership with ReverbNation.
Chosen as the grand-prize winner by a panel of music industry experts, The Carnabys secured a spot on the bill at the Hard Rock Calling festival in London as part of a WORLD TOUR. “This year we saw some really high-level competitors and with such an amazing prize on the line, the scoring process for all of us on the judging panel was more difficult than ever before,” said John Kirkpatrick, Hard Rock International’s Head of Music & Artist Relations.
“Ultimately it was The Carnabys who stood out because of their songwriting, musicianship and performance level. We look forward to welcoming them to our Hard Rock stages!”
In addition to sharing the stage with Bruce Springsteen, The Black Crowes, Zac Brown Band and Alabama Shakes, The Carnabys won tons of new band gear, earned the opportunity to make an album and video with Hard Rock Records, and are lined up to go on a World Tour with stops in amazing cities such as Sydney, Chicago, Tokyo, and Honolulu. Now that’s rock star treatment.
Let’s not forget about this year’s two runner ups: Bop Skizzum and Sunwill! With $10,000 worth of new band gear and their music exposed to new fans around the world, they’re certainly not going home empty-handed. Check ’em out here:
In this guest post, Kayla Calloway gives independent and up-and-coming hip-hop artists tips on how to effectively prepare a mixtape release.
Whether you are prepping for your first mixtape or this is your next go round, here are 5 tips for preparing for a successful mixtape release excerpted from “The Essential Guide to Hip-Hop Marketing & Publicity.” So in the words of Trinidad James “Lemme give you a checklist:”
1. Choose a DJ
When starting out, especially if it’s your first mixtape, choose a DJ who is on the come-up as well and who truly believes in your music. Or you can go the latest route used by emerging Atlanta hip-hop artist, Rich Homie Quan, and host your own mixtape.
2. Find a Studio
Find a studio that you are comfortable recording in, and once you have blocked time, make sure that you come prepared. Write your rhymes at home and be ready to go when you arrive to the studio.
Have your mixtape cleaned up and mixed by a professional engineer who knows what he is doing. Make sure that the sound is clear and crisp and that the sound levels are balanced throughout your mixtape.
4. Hire a Graphic Artist
When hiring a graphic artist for your mixtape cover, you need to make sure they understand your music and brand and that they can bring your ideas to life or that they can bring forth their own creative cover ideas that will represent you and your mixtape effectively. So, with that being said, here are three tips to consider when hiring a mixtape cover graphic artist:
Versatility: When selecting a graphic artist, make sure that they are versatile, creative, and have a range of design skills, because you want someone who can convey your individuality and the themes and messages of your music, not someone who has a one-size-fits-all approach to designing mixtape covers.
Track Record: Request to see work they’ve done in the past. Additionally, when you’re hiring for services, such as PR, marketing, or website design, check track records as well.
Professionalism: I know that the hip-hop industry can be a little casual, but business is business. Make sure you have a timeline for the work and ask that the graphic artist is being consistent with you and communicating effectively with you throughout the process.
5. Use Social Media to Gear Up for Your Mixtape Release
Engage: Follow other hip-hop artists, both up-and-coming and established, who have similar fan bases and followers. Additionally, follow DJs and other hip-hop influencers, such as hip-hop editors, bloggers, etc. Keep track of who’s mentioning you.
Get Fans to Promote for You: Constantly engage with your fans and include them on your journey. For example, you can ask fans for feedback regarding the title of your mixtape, which track to promote, mixtape cover art, etc. Join their conversations; don’t just always flood them with links pertaining to your music.
Plan: Plan a content strategy so you do not get distracted from the bottom line.
This list covers the basics. However, I would like to also mention the importance of working to build your fan base prior to releasing your mixtape. For more hip-hop marketing and publicity tips, visit kaylacalloway.com. Got any questions for me? Leave a comment below!
All the best with your mixtape release!
Kayla Calloway is a hip-hop enthusiast with over 5 years of PR experience, with specific concentrations in media relations and writing. Kayla has a strong rapport within the hip-hop editorial community and is the author of “The Essential Guide to Hip-Hop Marketing & Publicity”. She has secured media placements in XXL, The Source, Allhiphop.com, Creative Loafing, AJC and more. Kayla can be reached on Twitter and Facebook.