How to Better Engage Fans Using our Powerful New Feature ‘Questions’

“Whatever your business is, talk to your customers and
provide them with what they want”

– Robert Bowman, CEO Major League Baseball Advanced Media

For musicians, much the same as with any other business, success comes with knowing your customers or audience. That’s why we created Questions, a brand new feature that allows you to communicate with your fans directly and openly.

Questions is your personal fan forum and it’s FREE. It lets you engage fans of all levels, from those prospective early adopters, to casual listeners, to your core fanbase, to fellow musicians, to the VIPs who want nothing more than to plaster their walls with your posters and follow your every post on Facebook and Twitter. Your fans crave more than just your music; they want to know your history. Some may want to share their own experiences and find ways to relate to you and your music. Questions lets you open the window of communication and build fan relationships.

Josh Brown - Questions Page

A pinch of music, a shot of tour dates, stir in fan questions…

You might think of your profile page as a cocktail. Each ingredient works together harmoniously to build your story and satisfy your fans. Soliciting fan input makes your drink unique and gives your fans a personal stake in it. That’s what makes Questions really special — it is powered by your biggest asset, your fans!

Questions builds your mailing list

After a fan submits a question they are prompted  to join your mailing list. We did this to help grow your fan base with real, committed followers. Fans who ask questions are actively displaying their interest in you and your career. They’ve already raised their hand. These can be the most valuable fans and Questions is designed to help turn them into subscribers/customers. Every question asked is another opportunity to gain a new fan!

Why use Questions?

  • To make strong connections with your fans
  • To have a one-stop location for fan engagement
  • To create and tap into fan dialogue on Facebook and Twitter
  • To increase your fan mailing list — Questions is a powerful list building tool, especially for converting casual fans on Facebook and Twitter into customers you can contact directly.

How does it work? 

1. Invite fans to submit intriguing questions.
2. Post your answers for your entire fanbase.
3. Share your Q&A on Facebook and Twitter. It’s that easy.

*Reverb Tip*: Share each Q&A post 2-3x, at different times during the day, to ensure fans see them in their newsfeed. 

How do I get more questions from fans?

Simple. From the Questions module on your Reverb profile, click the “Share” link to invite Questions via Facebook, Twitter and Email. You can do the same thing from your Questions backpage by clicking the ‘Invite Fan Questions’ link.

We’ve highlighted these links in the screencaps below:

Mac Miller - Profile Page

Jana Mashonee

*Reverb Tip*: Invite Fan Questions at least once a week to keep your Q&A fresh and your fans coming back for more!

How do I get started?

This feature is turned on by default. View and manage your questions and answers from the My Home > Question tab in your artist Control Room. You can turn off this feature by unchecking the questions module in the ‘Customize’ section of your artist profile.

Invite questions on Facebook and Twitter to kick start your personal fan forum. Start using this FREE new feature today!

KevinHow to Better Engage Fans Using our Powerful New Feature ‘Questions’
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Bands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more

If your band sounds like The Flaming Lips, wouldn’t it be great if you could promote your music to people who are actually listening to The Flaming Lips on Spotify, Rdio, Rhapsody, Deezer, or MySpace?

Now you can!

We’ve taken our Promote It Facebook advertising solution (which, by the way, has been used over 100,000 times by artists since it’s launch lasts August!) and amped it up a level. Now you can target your ads to the fans of artists with a similar sound…when those fans are actually listening to that similar artist (or at least soon after.)

Choosing similar Artists is the key!

When you set up a Promote It campaign, we ask you to name up to five ‘similar artists’ whose fans might be receptive to discovering your music.  We then use that info to not only target fans who have listed those similar artists as a ‘like or interest,’ but who have also recently listened to them on Spotify, Rdio, Rhapsody, Deezer, or MySpace.

 

 

 

This is huge!  After all, the best time to tell someone “If you like Artist X, you might like Artist Y” is when that person is engaging with (or has recently engaged with) Artist X.

Now, to be clear, we’re not able to target the ads to show up only at the very instant that the fan is listening on one of those services (although that can happen).  We’re targeting fans who have listened  ‘recently’ as defined by Facebook.

Easy and “baked in”

This targeting tech has been ‘baked in’ to all of our existing Promote It campaigns, and ANY Artist can try it for as little as $25 per campaign (our minimum).  Artists don’t need to pay anything additional, or check any new boxes, this amped-up targetting comes standard.

How can you use it?

1. Promote a Song
The new targeting shows ads to people who have recently listened to a similar artist on one of the five sites mentioned above, driving them to a landing page where the fan can play a song by the new artist and download the song in exchange for a “like” and, potentially, a share and their email address.

2.  Promote a Facebook Page
Same as above, but a click sends people to a Facebook page of the Artist’s choosing — including your Band Profile page.

3.  Promote a Show
Same as above, but it targets only fans that live near the upcoming concert being promoted.  It directs them to a landing page that allows them to play music from all the Artists on the show bill and prompts the fan to RSVP and buy tickets (or get them for free if the Artist does a ticket give-away).

Bottom line? If you sound like Radiohead, now you can advertise to their fans when they’re still humming “Lotus Flower.” Think you’re the next Skrillex? Put your ad in front of his devotees right after they’ve blasted “Bangarang.”

Now you can reach new fans right when they’re primed, pumped and ready to discover their next favorite artist — YOU! 

Try PROMOTE IT today.

KevinBands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more
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Vote! Send a ReverbNation Band to London’s Hard Rock Calling and Download 80+ Free Songs

Back in January, ReverbNation partnered with Hard Rock Cafe to launch an epic global competition. The goal? Narrow down a field of over 12,000 applicants from cities around the world to find the buzziest, most beloved band. The contest started at the local level with 86 download competitions hosted on each participating local Hard Rock Cafe’s Facebook page. Only locals were allowed to vote to ensure we were starting with the best local talent pool available. Then it moved to the live stage. Over 850 semi-finalists geared up and trucked in to Hard Rock locations around the world to perform their hit song and face judging from their peers. For the full details, we wrote a blog post about it.

Well folks, after three months and two rounds, we’ve slimmed the competition to one finalist from each city. In this last phase, all 80+ finalists will battle it out online to see who can gather the most votes. Anyone with a valid Facebook account may vote, but you can only vote for one band. So choose wisely. The top 10 vote-getters will be judged by a celebrity panel but only one will win a trip to London to open Hard Rock Calling!

FREE CURATED MUSIC
Music discovery gives us that warm and fuzzy feeling. Do you feel it too? All 80+ songs in this final phase are free to download!  Support your local city rep by voting their song then discover and download as many songs as you want!

Get Free Music and Vote>>

WHAT CAN THEY WIN?
For making it to the Global Phase of Hard Rock Rising, all finalists are taking home a year of ReverbNation premium service  — RPKs, FanReach Pro, Pro Widgets, and MegaSong Storage — $500 in cash, $500 in Hard Rock Cafe credit, and $500 toward a sponsored PROMOTE IT campaign, to help them promote their song during the competition. PROMOTE IT is a revolutionary premium marketing service from ReverbNation that allows artists to promote a song on Facebook through our powerful and easy-to-use interface. Finalists in Hard Rock Rising will  have a custom banner on their PROMOTE IT landing page that solicits fans to vote and drives them to the Hard Rock Rising contest app with the artist’s song at the very top!

Second and third prize winners will also receive $5,000 and $2,500, respectively, in additional PROMOTE IT credits. The grand prize winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012, headlined by Bruce Springsteen.

Learn More About PROMOTE IT

KevinVote! Send a ReverbNation Band to London’s Hard Rock Calling and Download 80+ Free Songs
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Meet The Revivalists — Winner of the 2012 Hang Loose Band Competition

A couple of weeks ago we let you know that the “2012 Hang Loose Band Competition,” presented by America’s premier beachfront music festival, The Hangout Music Fest, had picked the ten finalists and invited fans to vote. Well the masses have spoken and this year’s big winner is The Revivalists

The Revivalists

We’re sending our congrats out to the band and thought other Artists might enjoy hearing a little more about their success. So here’s a little background, a Q&A and link to their music so that you can take a listen.

Since forming in 2007, The Revivalists have earned their standing among the best original bands in New Orleans. The group’s blend of soulful, syncopated rock and earnest songwriting comes to life through a meticulously crafted ever-evolving live performance. In 2011 they were named Best Emerging Artist at Gambit Magazine’s Big Easy Awards. The band is proud to be included in New Orleans’ burgeoning independent, music scene.

Q. How did the band get together in the first place? 

A. Zack (guitar) and Andrew (drums) met at Tipitina’s Sunday Morning musician clinics. They had been jamming for a while when David (singer/guitar) moved into New Orleans in August ’07. David was out on his porch singing and playing guitar when Zack rolled by on his bike.  Zack stopped to enjoy the music. The two became fast friends and musical collaborators. The band had its first gig in October ’07. The other fellas were friends, jam mates, and class mates.

Q: What’s the best gig you ever played?

A: That’s a tough question. Everybody has a different favorite. It’s always great to play a huge festival stage, like when we played the New Orleans Jazz and Heritage Festival for the first time two years ago, but sometimes there’s just more magic in a smoky little room in Jackson on a random Wednesday night.  I guess our shows are like children. We love them all equally, but for different reasons. Does that sound right?  None of us have kids.

Q: How did you learn about this opportunity? And what made you want to apply for it?

A: We learned about it from our ReverbNation email list and decided to apply. It’s a cool beach festival with a great lineup so we definitely wanted to play it.

Q: What was your reaction when you found out you were going to perform at Hangout?

A: We were on stage in San Francisco when our bass player got the news. He shouted, “Tommy just sold a half a million brake pads!” We all went a little nuts and then had a great set.

Q: Why do you think you stood out to the promoter?

A: Aside from our ROCKIN’ sound, we have a nice following in the Gulf Coast region. We’ve played The Hangout Venue. We love Orange Beach, Pensacola, and all the beach towns.

Q: How did you market the opportunity to your fans and get so many votes?

We made an event on Facebook and invited a lot of people, and it just kind of snowballed and took on a life of its own.  We’ve always been lucky to have such amazing friends and fans, and a lot of them really took it to heart.  We had people making their own Facebook events, or posting the link to vote with comments like “vote for The Revivalists or we’re not friends anymore.” We had aunts walking door to door around the neighborhood, friends forcing office mates into voting, famous bands, radio stations, and musicians tweeting and posting.  It was really humbling and gratifying to see so many people get behind us like that.

Q: What other advice would you give to other bands wanting to play festivals like Hangout Festival?

A: Just keep plugging away. Stay positive, stay productive, and stay busy. Work on yourself and all the other stuff will work itself out.

 

KevinMeet The Revivalists — Winner of the 2012 Hang Loose Band Competition
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Promote It Now Lets Artists Compare Their Results to Their Genre Peers

One of the biggest challenges of advertising your music and shows online is understanding how well your ad campaign is doing, regardless if you promote with Google AdWords, Facebook Ads or ReverbNation’s Promote It.  Most advertising platforms report how many impressions and clicks you get and Promote It also reports the actions fans take on your landing page.  But until now, artists still didn’t know if their campaign results were good or bad.

Screenshot of Promote It's easy-to-understand genre comparison chart

We have updated the Promote It campaign results so that artists can directly compare their results with the peers in their genre. For example, a metal artist that is promoting a new song can see that he is getting 14% more fan interactions than other metal artists. When an artist falls below their genre average, Promote It provides actionable feedback for the artist to improve the results of their next campaign.

“I’ve been advertising on Facebook for years now, with no real way to gauge my results,” said Brian Hazard of Color Theory, an electronic artist and music promotion blogger. “With this update, Promote It lets me compare my numbers with other electronic acts. It’s nice to see how I stack up, but more importantly, it’s going to help me run more effective campaigns.”

Promote It now provides a complete set of tools to run optimal Facebook ad campaigns. Artists are no longer blindly buying online ads and hoping something works. Promote It makes sure they have the necessary information to succeed with their promotions.

Go here to learn more about how Promote It can help you promote your songs, Facebook Page, and live shows.  www.reverbnation.com/promoteit

Read more: Inside Facebook wrote an article about it.

 

KevinPromote It Now Lets Artists Compare Their Results to Their Genre Peers
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Rolling Through SXSW: Watch Interviews with 6 Emerging Bands

Did you go to SXSW this year? Well, these 6 bands did and they told ReverbNation what they thought of it. Watch the video to get a taste of what makes SXSW Music Week so special (hint: awesome live music everywhere, all the time)!

This is just the first of many videos we have prepared for you. Head to our previous blog post about SXSW for a basic recap of our experience at SXSW (and some pictures too).

And just for the fun of it, watch yours truly walking around with the infamous ‘ReverbNation sign’ while saying ‘Occupy South By’ and being thrown around by the wind:

KevinRolling Through SXSW: Watch Interviews with 6 Emerging Bands
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