Don Bartlett, owner of No Door Agency, shares the most common mistakes bands make when running Facebook ads and how to fix them. Read on to learn about how to make the most of your Facebook ads and how to use them to grow and engage with your fan base.
Our company was born of a passion for music. Which means in addition to our work for artists and labels as clients, we also follow a lot of them on Facebook simply as fans. And as we see bands’ promotional efforts come through our news feeds, we tend to see lots of the same mistakes. Here are a few of the most common:
Lack of Context
If your aim is to reach beyond your existing fans to create new ones, a ticket link is about the worst thing you can use for your campaign. The likelihood of someone seeing an ad from a band they’re not familiar with and proceeding to buy a $15 ticket is close to zero. To reach new ears you need to communicate WHY they might be interested, then provide an easy path to become a fan. Once they’re a fan, THEN you can sell them a ticket.