Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region.
Bands that can successfully break out of their local scenes have access to priceless playing experience, national exposure, and connections with fans and like-minded musicians they couldn’t have found at home. However, touring can be an immensely difficult experience for not just new bands, but even groups who’ve been at it for years.
Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.
If you’ve been playing in a serious band for a few years it can feel discouraging to see other musicians in your scene getting opportunities that you feel you’re ready for but just don’t have access to. Seeing friends in other bands opening sold out shows or supporting popular bands on the road can leave musicians who’ve been working hard for years wondering why they’re not being considered for the same important opportunities. Opening for the right show has the potential to bring a band notoriety, a larger fan base and resources they wouldn’t have had otherwise. But younger bands sometimes fail to do simple and effective things that could drastically improve their chances of getting on important shows. I’m going to give you a few simple tips on how your band can land coveted support slots in your local music scene.
Every artist longs for the experience of playing to a sold-out crowd. The imagined cheers from your most loyal fans can be real enough that you can practically hear them singing your songs back at you. But sold-out shows don’t happen by accident. (This is a theme in the music industry, if you haven’t noticed—nothing happens by accident.)
When you’ve been on a lengthy tour, or haven’t played out in a while, it can seem like a no brainer that your hometown show will be packed—but it isn’t so. Creating an environment in which people actually want to attend will take some work, but it can be done, and done well. Check out these five tips for selling out your hometown show.
Many bands form from a group of best friends ready to take on the world. As life happens, some believe in the dream (the “believers”) and some see it as a fun way to spend their free time (the “hobbyists”).
Each side often holds out hope that the other will come to the “right” side – the believers will “grow up” or the hobbyists will “grow a pair.” The believers begin making decisions without the hobbyists, and the hobbyists begin blowing off rehearsals, gigs, or interviews to passive-aggressively make it known that they have other priorities.
When both sides finally realize they are at a crossroads, the question becomes: Is splitting up the only option? And if it truly is the best solution, how do you break up with your band without bad blood?
Friendships can be maintained while keeping fluidity in the band’s growth. It’s all about being honest, actively listening, and taking a step back.
So, you want to rock a tour, do ya?? Congratulations on your decision to become a highway pirate! It’s time to cruise the land with your bandmates, crew, your favorite sweat pants, your noble steed, and all your special quirks fully loaded to test each other’s patience and sadistic behavior. Here are top touring tips and suggestions from Midnight Mob on how to make a tour successful, fun, inexpensive, efficient and – most importantly – safe for all.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.