New Tool for Facebook Gets More Fans to Your Next Concert

Are you a musician? A promoter? A venue operator?  Then you get it.  You work hard to put together an amazing show, but then comes the real challenge — promotion.  How do you get fans to actually get off the couch and go?  How do you compete with a world of distractions — computers and TVs, video games and sporting events?

The answer is PROMOTE IT for Shows — a revolutionary new tool that helps artists, promoters and music venues pack the house. How does it work? Simple. It goes where your fans are right now. It goes on Facebook where they’re chatting with friends and making plans. It puts your show in front of the most likely fans and encourages them to like it, RSVP, share it, buy tickets, and invite their friends to come along.

If you’ve used PROMOTE IT for Songs or Pages in the past, you know how simple we made building targeted, highly effective Facebook advertising campaigns. And now we’ve taken everything we’ve learned from doing that nearly 50,000 times and created a version for your shows.

PROMOTE IT for Shows campaigns take only minutes to set up, reach all the right local people and get those people to respond and invite friends to buy tickets and come along. The system “learns” whats most effective from previous campaigns and applies to shows and venues of all sizes.

But does it work? Yes! say the many top venues that have been trying it for the past month, including The Roxy Theatre in Los Angeles, Brooklyn Bowl and Knitting Factory in NY.

“Once we set up the ads, we saw ticket sales start to go up,” said Tonya Cooke, Social Media Manager at The Roxy in a recent LA Times article.

PROMOTE IT for Shows goes beyond traditional event advertising, creating new relationships between the artist, the venue and local music fans by driving ‘likes’ and encouraging subscribers to join mailing lists. The system even has an optional incentive element that artists, promoters and venues can activate to offer free tickets for early responders.

Want to check it out? Here’s a few screen shots from a recent venue campaign. Or, if you’re ready to explore it right now, click here.

Take a look at these results — way beyond typical impressions and clicks!

Here's a look at a typical landing page — auto-generated and completely customized.

KevinNew Tool for Facebook Gets More Fans to Your Next Concert
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Re-Post: The 4 Reasons Fans Buy Your Merch

We’re re-posting this 2010 blog entry from Jed Carlson, Co-Founder of ReverbNation, because it was incredibly well-received by readers — and it contains timeless advice for artists from all walks of life. Enjoy!

I was on a recent panel in Memphis, TN, for The Recording Academy called “Grammy GPS: A Roadmap for Today’s Music Business.” The topic of my panel was Direct-to-Fan (DTF) commerce. In preparation, I pored over data (anecdotal and empirical) from the last 3+ years of working with Artists, Labels and Managers, including recent data from our online DTF product Reverb Store that launched in January of this year.

The first thing that dawned on me was how much DTF commerce is already taking place, offline, in the form of the ubiquitous merch table at virtually every concert on the planet. The Artist Revenue Survey we conducted in 2008 revealed that more than 50% of our Artists total revenue came from playing live shows and selling merch and music at those shows.

It seems logical that we should consider the principals behind the merch table (offline DTF) if we’re going to be properly equipped to maximize DTF online. Core to that is understanding why fans buy products.

The following illustration is an attempt to visualize four types of fans that buy for different reasons. Any given Artist may have fans in any or all of the buckets, depending on where they are at in their career. You’ll notice that I added a ‘value’ arrow that increases as you go up the illustration. This value arrow is based on a combination of the price each type of fan is willing to pay multiplied by the number of potential fans in each group. Your biggest supporters are willing to pay more than some of the other groups, but there will likely be fewer of them, especially as you tour farther from home:


KevinRe-Post: The 4 Reasons Fans Buy Your Merch
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ReverbNation Gigs & Things #4

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters:

  • The IC Agency selected Sword Swallower Dan Meyer, Parish County, Melodime, Transit Vocal Band and Chelsea Green and the Green Project for its Agency Roster and College Bookings!  More performers are still needed.
  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • Johnny Spanish, Lyriciss, Dee-One and Big Rec are the first 4 Reverb artists slected for A3C Hip Hop Festival.
  • Creation Northwest selected Heather StanleyCam & DrewVizion (AKA The Trailblaza).
  • Insigniya was selected to play at the Liberate Festival.
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.5million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things #4
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ReverbNation Gigs & Things #3

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters:

  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • Creation Northwest selected Heather StanleyCam & DrewVizion (AKA The Trailblaza)
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.5million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things #3
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ReverbNation Gigs & Things (6/29/11)

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters – BUT Congrats to All of You:

  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • June was selected for the Creative Allies Ultimate Makeover
  • Creation Northwest selected Heather Stanley, Cam & Drew, Vizion (AKA The Trailblaza)
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.4million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things (6/29/11)
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ReverbNation Gigs & Things

Every Monday we will post some information regarding the ReverbNation Opportunities we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.

Since ReverbNation does not take a % of the Submission Fee that may be charged by some Promoters, we are often times able to offer Opportunities that have no Submission Fees or very discounted Submission Fees. Our goal is to keep providing value to the Artists, at the lowest cost possible!

Instead of spamming you with summary emails each week, just add the RSS feed in the upper right corner and you’ll be up to speed on all our opportunities. Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance to Submit Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters – BUT Congrats to All of You:

  • The ASPS were selected to have their record produced by Ron Nevison (producer/engineer whose credits include The Rolling Stones, The Who, Led Zeppelin, Kiss, Ozzy Osbourne, Bad Company, Barbra Streisand, Jefferson Starship, Chicago, Styx, Heart, Damn Yankees, Thin Lizzy and more.)
  • Dee-1 and BIGREC are two ReverbNation Artists that have been selected already to perform at this year’s A3C Hip Hop Festival.  Submissions are still open and at least 4 more ReverbNation slots are still available at A3C Hip Hop Festival.

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.4million artists, please go to http://www.reverbnation.com/controller/main/signup and choose Festival/Event. That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, its not a band name)

Lou PlaiaReverbNation Gigs & Things
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Announcing Venue Profile, a Free Facebook App for Music Clubs

ReverbNation Venue Profile
ReverbNation is very excited to announce the launch of our Facebook App for Venues, Venue Profile.  Over 22,000 Venues are currently part of the ReverbNation family, and we built Venue profile based on their input and feedback. Based on our conversations with venues over the past few years here’s what we’ve found:

1. Concerts are Social

People go to concerts with their friends, and Venue profile encourages fans to share with one another.  The more people socialize around a concert the more likely they are to actually attend the concert.

2. Engagement Sells Tickets

Venue profile offers an engaging music experience in addition to a full show schedule and venue information. For example, a fan may visit a Venue Profile for some simple information (like the address of the club), but while they’re there, they can engage by clicking on the play buttons next to the headlining band or purchase tickets.

3. It’s Free and Easy

One thing we heard over and over again was that Venue owners and managers are busy, and that they don’t need additional costs. We took that to heart and made Venue profile super simple to use, and made it work with any ticket provider. We also gave it the lowest price we could think of, Free.

Venue Profile is Available Today!

As of today Venue Profile is available as a public beta.  Follow the links below to get started:

Add the app right now for Free »

(don’t have a Facebook page yet? Create a one today)

For an example of Venue Profile please visit the Facebook page for the Knitting Factory in Brooklyn, or just check out the screenshot below.

KevinAnnouncing Venue Profile, a Free Facebook App for Music Clubs
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