EdgeRank: EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed. (Source: WhatisEdgeRank.com)

Fan: A Facebook fan is a user who likes a particular page (Source: TechTarget.com)

Native Advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed (Source: ShareThrough.com)

News Feed: The Facebook news feed refers to the center column of a Facebook user’s home page, which shows updates from the people and pages that user follows on Facebook. What a Facebook user sees on his or her news feed is controlled by an algorithm that factors in how many people are commenting on a certain piece of content, who posted it and what type of content it is (photo, video, etc.) (Source: Technopedia.com)

News Feed Ads: Facebook ads that appear in the newsfeed on mobile or desktop devices. (Source: Facebook)

Organic Reach: How many people you can reach on Facebook for free by posting to your Page (source: Facebook).

Page: A public-facing Facebook page that can represent an organization, business, celebrity, brand or artist. It must be owned by an official representative (Source: Facebook)

Posts: When you post as your Page, you’ll add a story to your Page’s Timeline. Posts can also appear in News Feed for people who like your Page, helping you stay connected with your Page’s audience. When people respond to a Page post, their friends might see the interaction in News Feed. This helps more people discover your Page. (Source: Facebook)

Sidebar Ads: Facebook ads that appear in the right-hand column of Facebook on desktop computers. (Source: Facebook)

KevinGlossary of Facebook Terminology