5 Ways To Engage Fans On Social Media

When it comes to getting in front of your fans and making them feel valued, social media is the next best thing to face-to-face interactions. It’s your opportunity to connect with your fans in a way that is 100% real, raw, and candid. While that might seem scary at first, the reality is that the more vulnerability you show your fans, the more you’ll find they connect with you.

People just want to feel understood and they’re naturally attracted to those that express the same struggles, joys, and feelings they do—so the more you’re able to show that on your social media, the stronger the connection.

So how exactly do you go about that?

Kevin5 Ways To Engage Fans On Social Media
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Why The Music Industry Favors Night Owls

It isn’t fair for everyone, but most of the world is designed for people who wake up early. Music, however, is a completely different story. Music is rare in the fact that the industry surrounding it is mostly suited for people who stay up late. Besides the service industry, most every other occupation requires its employees to show up at or before 9AM. This means that music can be both a bastion for night owls and a significant challenge for musicians accustomed to sleep schedules that align with more conventional industries.

RebeccaWhy The Music Industry Favors Night Owls
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Want To Be Successful In Music? Try Thinking Of It Like Your Job

Having musical talent and intuition is good, but if you really want to succeed in music, you’ll need much more than that. Whether it’s the discipline it takes to spend hours at a time practicing an instrument or the planning and communication skills needed to book shows and pitch new music to press outlets, sheer talent isn’t enough to make it in music––especially in today’s DIY-driven industry. If you want to find success in music, you might want to try thinking about it like your job.

RebeccaWant To Be Successful In Music? Try Thinking Of It Like Your Job
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How To Play Your Best In Front Of An Unresponsive Crowd

Playing your heart out in front of an uninterested crowd is an awkward, nightmarish situation that most musicians have experienced at least a of couple times during their careers. The unwritten deal that many artists think they’re agreeing to when they perform is that if they play well, the crowd will thank them for it with their attention and an enthusiastic response. But like lots of music out there, every performance situation is complicated. Here are some tips on how to play your best in front of an unresponsive crowd:

KevinHow To Play Your Best In Front Of An Unresponsive Crowd
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How Bad Stage Banter Can Kill Your Set

Knowing how to best present yourself on stage can be a tricky endeavor. For some artists, being funny and personable plays really well on stage, but other artists are better off shutting their mouths and letting their music speak for themselves. Stage banter isn’t something that can be practiced like music, but it does have the potential to ruin your set if it’s done the wrong way. Here’s how:

TylerHow Bad Stage Banter Can Kill Your Set
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5 Mistakes Emerging Bands Make

Part of being an emerging band is learning as you go. When you look at it this way, making mistakes along the way is perfectly natural. But imagine if you could save yourself the trouble of certain obstacles—wouldn’t that be kind of great?

Having been in the industry for nearly a decade as both a writer and a publicist, not to mention my almost 30 years on this earth as a music fan, I tend to see artists make the same mistakes. The good news is, because the mistakes tend to be the same, they’re a bit easier to mass diagnose, meaning once you know what they are, you can work to avoid them. So what are some of the biggest mistakes I see emerging bands make?

Rebecca5 Mistakes Emerging Bands Make
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5 Tips On Building Hype Before A Release

The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).

So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.

The key to a good release is timing. The timing is dependent on how much you build it up beforehand.

Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.

Here are 5 tips on building hype before a release.

Mike5 Tips On Building Hype Before A Release
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Why You Shouldn’t Compare Your Music To Others

With a constant stream of analytic information measured in song plays, likes, views, and other stats, it can be tempting to play the comparison game in music. Because this constantly updated information is an important indicator of an artist’s success, it could lead some musicians to constantly compare their numbers to other artists. But while some helpful insights could be gleaned by seeing how well your contemporaries are faring in today’s tumultuous music climate, it’s a bad habit to be constantly sizing yourself up against other artists. Here’s why.

JayWhy You Shouldn’t Compare Your Music To Others
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