If you pay attention to music marketing news at all, you’re already aware that the olden days of yore when celebrities were the go-to tastemakers are over. Now, it’s all about bloggers, YouTube stars, and social media mavens with dedicated followers. These “influencers,” as they’re called, can turn hundreds of thousands of fans onto products, technology and your music.
If you’ve been doing this music thing for more than a minute, you’ve probably met a few music journalists or have a shortlist of writers with whom you’d love to work. You also probably have a general idea about what they do and what they expect. But there are a few things you’ve likely never thought of.
I’ve been a working music journalist for six years now, and there are definitely some trade secrets that would benefit every musician. These five tidbits will prepare you to go into your next interaction with a music journalist answers a’blazin’. Take notes!
We’re back with the fourth installment in the five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes from the team at iZotope. Step your mixing game up with insider advice from a GRAMMY winning mixing engineer and professor at Berklee College of Music.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
What if you were given the opportunity to perform alongside punk legends The Damned, Orange Goblin, and Ruts/Ruts DC? How RAD would that be?! Well, these are just a few of the bands headlining the 2017 Camden Rocks Festival on June 3, 2017. Camden Rocks Festival sees over 8,000 live music lovers along with agents, managers, A&R, and publicists take over Camden Town for the most rock n’ roll one day-er of the year. With over 250 bands throughout 25 venues, Camden Rocks gives up-and-coming bands the chance to be heard – it’s manic and intimate all at once. We got with festival organizer Chris McCormack – formerly the driving force behind Creation Records ‘Britrock’ quartet 3 Colours Red and promoter behind Camden’s finest gig and club nights – to get an inside look at what goes down day of the festival, what he looks for when booking bands, and why Camden Town has long been the hub of the UK’s rock ‘n’ roll scene.
We’re big fans of collaborations; two ReverbNation artists joining forces, sharing ideas, and giving birth to ridiculously feel-good music. Meet alternative duo FEiN, who recently partnered up with house producer Christofi for a sweet-sounding, funky jam, “The Disco.” In our latest series, we caught up with Luke and Brandon of FEiN to get the deets on their new single, learn about the benefits of collaborating with different types of artists, how their local community has shaped them as musicians, and more.
Award-winning independent record label The End Records is on the hunt for unsigned artists via a ReverbNation opportunity. Based in New York, NY and led by CEO Andreas Katsambas, The End has represented a diverse roster that includes Billy Talent, Rich Robinson (The Black Crowes), Alien Ant Farm, Better Than Ezra, HIM, tAKiDA, The Zombies and more. With nearly two decades of experience building acts both local and Platinum, the label recently made headlines with the July 2016 announcement of its catalogue acquisition by BMG Rights Management. We hooked up with Andreas Katsambas, CEO and founder of The End Records, to learn how the label has helped underground artists, what criteria they look for in artists, and advice for emerging artists who are trying to break into the music business.
Hanon exercises are the source of much debate in the keyboard community. Some teachers love them and others think they’re useless. Students seem to universally dislike them, at least when they are starting out. It’s not hard to see why; they’re repetitive, they don’t sound cool, and it can be hard to see the practical application. But I believe (and have experienced!) that if you use and adapt Hanon exercises to suit your goals, you will find them incredibly useful.