In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. What this ends up doing is alienating those that want to help us and pushing us into burnout zone. Not good.
The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.
Seemingly without notice until recently, the music industry has been experiencing a seismic and possibly irreversible change throughout the last decade. Last year, the Washington Post published an article about the recent decline in international electric guitar sales. The numbers are pretty shocking. In just the past decade, electric guitar sales have dropped by a third, from 1.5 million to a new average of just over 1 million. As you can imagine, this trend has been hell on small music stores, but even large music retailers have been experiencing pain due to waning guitar sales.
If you own a music store, this is all pretty bleak news, but what does the electric guitar’s decline mean for the rest of the music industry?
Performing on stage is something that makes musicians vulnerable no matter what kind of music they make. For many musicians, emotions run high during live performances because there’s so much at stake. When things go well during shows and the connection between listeners and fans is strong, emotions help to fuel the energy in the room and the show is better for it. But when things go bad during a show, the negative emotions, perceptions, and attitudes of performers can get out of hand and ruin a show. Here’s how to keep your negativity from ruining a performance:
Every DAW (Digital Audio Workstation) will come with a large slew of effects and built-in plug-ins. Depending on how long you have been producing, you have already started downloading additional plug-ins outside of the native ones that come with your DAW of choice. Whether you just bought the full Waves plug-in bundle or you’re still experimenting with your native effects, you’re going to end up with a few choices that will certainly land in your go-to folder. Typically, producers and mixers will have their favorite reverbs, compressors, EQs, and basic effects racks. While it is arguably better to master a few plugins than to poorly use hundreds of them, there are pros and cons to using the same effects over and over.
Music is an industry where nothing is guaranteed. Even if you’re talented, lucky, connected, and hardworking, the odds of achieving lasting financial success and notoriety are slim. But like in any profession, there are things bands inadvertently do that thwart their own prospects. Here’s a list of five things that keep bands from being successful:
No matter what kind of music you make, it’s a common goal to be so successful that the price of gas isn’t something you think about much while you’re on the road sharing your music with the world. But for the vast majority of musicians actively developing their careers through touring, the ever-fluctuating cost of filling up is a big concern. For your reading pleasure, we’ve put together a short list of America’s cheapest and most expensive cities for gas.
No matter what kind of music you play, all serious musicians run the risk of sustaining debilitating performance injuries. When it comes to these injuries, repetitive motion is the main culprit. This means that over-practicing and bad playing habits could end up getting you into a world of trouble as far as pain and injuries go. Here’s a few tips to help you avoid performance injuries.
Making your music available on streaming platforms is becoming less and less of a choice in today’s music industry. And while the way Spotify, Apple Music, and other major streaming companies compensate artists is hugely complex resulting in payments rarely substantial enough to take care of musicians’ bills, artists still have a lot to be excited about when it comes to the world of streaming platforms and playlists.