5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing

Over the past decade, sync licensing has established itself as a reliable source of income for emerging artists. Once the domain of only top-level performers, now artists at all levels are finding success with licensing. In addition to touring, merchandising, and album sales, sync licensing can boost your revenue on a consistent basis. And in today’s digital world, sync licensing is no longer only relegated to film and TV. Artists are placing music across a variety of platforms and devices, including video games, eBooks, and more.

But as attractive as licensing can be for an independent artist, it’s not the easiest realm to navigate. If you’re thinking about getting into this new arena, questions can begin to pile up. To help with that, we spoke to Josh Rabinowitz of New York City-based advertising agency, Grey, who are currently running two licensing opportunities with ReverbNation. Check out some of the helpful advice Joshua gave us, and then be sure to submit your music! 

Sam5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing
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5 Questions: Brian Ball of Ernie Ball & The Warped Tour

Since 1995, the Warped Tour has showcased not only some of the biggest names in punk and rock, but they’ve also created a platform for up-and-coming artists to get exposed to larger audiences. In fact, many consider The Warped Tour to be the first festival to bring artists like Blink-182, New Found Glory, and Katy Perry into the national spotlight.

In keeping with that tradition, The Warped Tour and Ernie Ball are working with ReverbNation for the fifth year to present a battle of the bands-style competition in which unsigned, independent artists compete for a two-week tour spot on this year’s Warped Tour.

Sam5 Questions: Brian Ball of Ernie Ball & The Warped Tour
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Making Waves with Pacific Records

When you imagine a group of record label executives, you probably wouldn’t expect them to spend as much time on a surfboard as they do in the boardroom.

But according to Pacific Records CEO and founder Brian Witkin (above left), the entire label’s brand is built around the laid-back, friendly vibes that surround the San Diego surfing community. And because Pacific Records is not genre-specific, the label defines itself by its lifestyle, which has guided their development and search for new talent, allowing them to grow their label in an organic and authentic fashion. 

SamMaking Waves with Pacific Records
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Simon Perry Promoted to Chief Creative Officer, Head of A&R at ReverbNation

(NEW YORK, NY) ReverbNation Founder and CEO, Michael Doernberg, today announced that Simon Perry has been promoted to the position of Chief Creative Officer, Head of A&R at ReverbNation. He was previously Senior Vice President of Creative, Head of A&R, joining the company is 2013.

In his new role, Mr. Perry will continue to lead the company’s impressive artist curation and development initiatives which bring substantive opportunities to promising ReverbNation artists to help them become successful. In addition to leading ReverbNation’s team of curation experts in major markets across the country, Mr. Perry also spearheads outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees ReverbNation’s CONNECT program, an artist incubator that will launch later on this year.

SamSimon Perry Promoted to Chief Creative Officer, Head of A&R at ReverbNation
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ReverbNation, SESAC Announce Strategic Relationship to Nurture Emerging Artists

(DURHAM, NASHVILLE) ReverbNation, the company that has helped millions of emerging Artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation Artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an Artist development incubator that will launch later this year. The program develops promising artists identified through ReverbNation’s curation-at-scale capability.

SamReverbNation, SESAC Announce Strategic Relationship to Nurture Emerging Artists
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SXSBest — Gathering the Top #AustinSnapshots from South by Southwest

Did you miss South By Southwest in Austin last week? Or were you lucky enough to join thousands of other audiophiles and experience the annual festival and conference? Either way, we’ve got you covered.

Before SXSW began, we asked dozens of great ReverbNation Artists to help us document their time in Austin using #AustinSnapshot on Instagram and Twitter. You can see the whole #AustinSnapshot collage here, but we’ve also picked out some of our favorite shots that showcase everything from Texas BBQ to Game of Thrones pedicabs to all the great shows that happened during the week.

SamSXSBest — Gathering the Top #AustinSnapshots from South by Southwest
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Simon Perry Discusses Music & Artist Discovery

We sat down with Simon Perry — hit producer/writer, ReverbNation’s Chief Creative Officer, Head of A&R, and lifelong music fan — to hear how his music roots spread to embrace technology and point to a new music future.

Q. You’ve been working behind the scenes with ReverbNation for a few years now, but your recent efforts are paying off in a pretty public way. Before we talk more about that, tell us a little about your background.

A. I started out as an Artist in the UK, where I’m from. I got signed, but I didn’t become famous (insert self-deprecating British smile and shrug here), so I gave up my dream and went to law school. Then I went straight back to music, but this time I was writing and producing for other Artists. I was lucky enough to have a lot of success, but eventually I realized that I wanted to develop my own acts instead of writing for other people.

I co-founded a company called Archangel Media, and that’s what I was doing when I first heard about ReverbNation and met Mike (Doernberg, ReverbNation CEO and co-founder).

ShellySimon Perry Discusses Music & Artist Discovery
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