High School Nation: Exposing you to the one demographic you can’t afford to ignore

309998_10150296166374970_94433067_nEDIT

If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout with bar sales.

But by default, many artists end up overlooking a demographic that, according to a recent study by Nielsen, contains some of the most dedicated music fans — teenagers.

Nielsen’s study confirmed that 54% of teen concert attendees purchase t-shirts and merchandise [source]. Similarly, 51% of teens have purchased some kind of music (download, CD, etc.) in the last year [source]. These numbers are far above the national average, as well as being higher than any other age demographic.

highschoolnation

Founder Jimmy Cantillon

So how do you get a foothold in this often overlooked but highly invested demographic? A good place to start is with this year’s High School Nation (HSN) tour. We spoke with founder Jimmy Cantillon about the festival’s inception and its benefits for the artists who participate:

SamHigh School Nation: Exposing you to the one demographic you can’t afford to ignore
read more

Your Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It

When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.

“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.

Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?

Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.

ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.

Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).

Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.

SamYour Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It
read more

June Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

Screen Shot 2014-06-25 at 4.24.19 PM

Every month, ReverbNation artists submit for the opportunity to headline festivals, get featured in magazines & blogs, or receive airplay on some of the best radio stations across the country. Promoters then handpick their favorite artists for each opportunity — here are some of the highlights from this month’s selections. Increase your chances of being one of them and submit to an opportunity now.

Whiskey for the Lady and Jumpship Astronaut played the 2014 Wakarusa Music Festival

The Wakarusa Music Festival is one of the south’s premier music festivals and is home to artists like Girl Talk, The Black Keys, and Snoop Lion. The festival’s 2014 lineup included The String Cheese Incident, Walk Off The Earth, and The Flaming Lips.

Among these acclaimed artists were Whiskey for the Lady and Jumpship Astronaut.

Whiskey for the Lady understands the value of having a big festival name on their show list:

“The ability to say ‘We’ve played at Wakarusa’ will definitely help us continue to book larger gigs that we may have never had access to otherwise.”

Chris Bourland of Jumpship Astronaut agreed that this opportunity would open doors for the band

“We don’t always get a chance to attend things like huge music festivals when usually our focus is on finding time to tour and record. Having artist passes allowed us to meet and talk with some industry people we wouldn’t normally have access to.”

As an artist just getting their start, this provided the band with an inside look into the festival world; Bourland added that this is “very valuable information for a band just starting to tour and play festivals.”

ShellyJune Breaking! Musicians Keeping a Beat through ReverbNation Opportunities
read more

Booking Shows Locally: Tips From Venues and Talent Buyers

In my last post, I discussed the value of being a part of your own local music community. As a follow-up, I talked to a few venue owners and talent buyers to get their insights into how artists can get the most out of their local scene.

Be Good

Yes, this may be an obvious piece of advice. But you’d be surprised at how often artists spend more time worrying about things other than their music. Richard Sloven, talent buyer for the Knitting Factory – Brooklyn NYC  says:

Richard Sloven, Talent Buyer for The Knitting Factory

Richard Sloven, Talent Buyer for The Knitting Factory

“You can spend endless energy trying to come up with marketing gimmicks or spending money on PR, videos, recording, etc., but it doesn’t really mean anything if you aren’t good.”

Essentially, you need to be sure that your live product is as finely tuned as it can possibly be. None of the hard work spent promoting or packaging your music is worth a thing if you can’t capture someone’s attention in a live setting.
Mark Connor, talent buyer/owner for Slim’s and The Cave (Raleigh/Chapel Hill, NC) says:

1345644195-iandunn

Mark Connor, Talent Buyer for Slim’s and The Cave (Photo © Ian Dunn)

“People see and hear music in many places in their lives, and if you aren’t special, then there won’t be much you can do to overcome that,”  

SamBooking Shows Locally: Tips From Venues and Talent Buyers
read more

No Band Is An Island: 4 Tips For Being A Part of Your Local Music Scene

In addition to working at ReverbNation both as a Customer Support rep and a copywriter for the Marketing department, I have spent the last eight years playing music in the Triangle music scene (Raleigh, Durham, & Chapel Hill). My bands Lilac Shadows, T0W3RS, and Soft Company have toured the east coast and released several full-length albums, EPs, and splits with other area bands.

Everyone acknowledges that the Internet and social media changed the game for independent musicians, providing powerful tools to engage current fans and reach new ones. But while this hyper-connectivity and one-click sharing encourages us all to think on a global scale, I’d like emphasize the value of thinking small — specifically, how important your own local music scene remains.

SamNo Band Is An Island: 4 Tips For Being A Part of Your Local Music Scene
read more

Opportunities On Tap: Pepsi Gulf Coast Jam, College News Magazine, WXOU college radio, and Temecula Valley International Film Festival

Check out a sample of the opportunities we have going on this week:

PepsiGulfCostJam

Gulf Coast Jam

 

Location: Multiple Available

Genre: All

This year’s Southern Original Competition will be selecting 100 ReverbNation bands who will compete for 10 spots at the official Pepsi Gulf Coast Jam. Artists in ten different cities will have the chance to play their way to the main stage at the festival, where one finalist will open for Warner Music Nashville recording artist and judge of The Voice, Blake Shelton. The grand prize also includes recording time, a music video shoot, and three days hotel accommodations.

Submit today to play your way onto the main stage.

learn more_blue_button

SamOpportunities On Tap: Pepsi Gulf Coast Jam, College News Magazine, WXOU college radio, and Temecula Valley International Film Festival
read more

May Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

Screen Shot 2014-05-28 at 12.53.26 PM

Artists use ReverbNation every month to vie for the chance to headline festivals, be featured in top magazines, play showcases in front of music industry pros and take advantage of all the opportunities to be seen and heard. So, if you’re wondering who submits to opportunities and what happens after submissions close, hear from the musicians themselves in the post below. Watch, listen and congratulate them in the comments. Increase your chances of being one of them and submit to an opportunity now.

Took the stage in front of 4,000 at the Florida Music Festival

A handful of talented ReverbNation bands were able to perform at this year’s Florida Music Festival, which had around 4,000 attendees for each of the festival’s three days. Bands like Our Future Leaders, Bloody Jug Band, and David Lareau and the Copperpots were familiar with the annual festival and were excited to see that ReverbNation was a key player in festival submissions. Audiences were thrilled with their performances, and all of the groups who submitted through ReverbNation hope to be a part of the excitement in 2015.

Not only were these bands a part of one of the most popular festivals in all of Florida, but they were able to improve their own standing as a local and up-and-coming act because of their participation. 

Our Future Leaders for ReverbNation

Our Future Leaders, ReverbNation artist since 2007.

“Being able to perform alongside huge national acts really lends up some credibility as an independent band. Promoters and venues always like to see what acts and events you’ve performed at previously.” – Our Future Leaders

SamMay Breaking! Musicians Keeping a Beat through ReverbNation Opportunities
read more

Fast Five: Ground Up Brings Philly Hip-Hop to Atlanta’s A3C Hip Hop Festival

We sat down with Bij Lincs, AZAR and MALAKAI, members of Philly hip-hop trio Ground Up, to learn a little more about the group’s rising success. Most importantly, their 2013 debut at A3C, the biggest hip-hop festival in the US. Ground Up has opened up for renowned artists such as Wu-Tang Clan, Asher Roth, Rick Ross, Chiddy Bang, The Nappy Roots, Meek Millz, Gucci Mane, and Chris Webby. They recently released a track with rapper G-Eazy, and are prepping for their first full-length album release in fall 2014. Read on and find out what the group’s experience was like, and find out how you could play the 2014 A3C Circuit Tour.

GroundUp_1

SamFast Five: Ground Up Brings Philly Hip-Hop to Atlanta’s A3C Hip Hop Festival
read more