Making music is about expressing yourself. It’s art. You want to tell your story in the most sonically interesting way possible. And unfortunately, many great artists struggle with how to great press and they all-too-often overlook smaller music blogs. In my case, I didn’t even know where to start. The majority of us immediately think of sites like Pitchfork or Rolling Stone or Billboard when it’s time to promote our music, and so oftentimes that’s the list we start from.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
Going on an international tour as a support artist is a once-in-a-lifetime opportunity and it’s something that most musicians aspire to do at some point in their careers. Performing overseas allows you to connect to a new audience and new industry professionals, make new friends, and gain valuable experience. The exposure can be amazing, the memories will last a lifetime, but it’s a big endeavor that requires A LOT of planning. That’s why we asked our friends Empathy Test – who are no strangers to the road – to share some of their expert advice.
Raj Singh (Rajuju) and Andrew Why (Butterfly), better known for their stage name GRUMBY, are a jazz, soul, and electronic duo based out of Brooklyn. GRUMBY’s signature sound combines influences from jazz, R&B, soul, and world music evoking the nostalgia of the 90s with an undeniable contemporary, electronica twist. After capturing worldwide attention with their debut EP, Changes, the duo are back with a new track and the official release date for Changes PT II. We chatted with the guys to learn about their new EP, which features a guest appearance from Heems of Das Racist, the origin behind their name, and the role that two producers from diverse backgrounds play when it comes to writing and production.
Being a solo artist is challenging, and not just on a creative level – according to researchers, working as a solo artist is actually hazardous to your health. A 2013 study of almost 1,500 career musicians found that over 50 years, solo artists were twice as likely to die than artists who were members of bands! While it’s not clear exactly why solo performers have a shorter life expectancy than that of other musicians, anyone who has worked as a solo artist will tell you that they face a host of extra pressures that bands don’t have to deal with. Perhaps it’s time for solo performers to put some serious thought into preserving their mental health, and with that in mind, here are a few strategies to consider.
If you pay attention to music marketing news at all, you’re already aware that the olden days of yore when celebrities were the go-to tastemakers are over. Now, it’s all about bloggers, YouTube stars, and social media mavens with dedicated followers. These “influencers,” as they’re called, can turn hundreds of thousands of fans onto products, technology and your music.
If you’ve been doing this music thing for more than a minute, you’ve probably met a few music journalists or have a shortlist of writers with whom you’d love to work. You also probably have a general idea about what they do and what they expect. But there are a few things you’ve likely never thought of.
I’ve been a working music journalist for six years now, and there are definitely some trade secrets that would benefit every musician. These five tidbits will prepare you to go into your next interaction with a music journalist answers a’blazin’. Take notes!
We’re back with the fourth installment in the five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes from the team at iZotope. Step your mixing game up with insider advice from a GRAMMY winning mixing engineer and professor at Berklee College of Music.