Part of being an emerging band is learning as you go. When you look at it this way, making mistakes along the way is perfectly natural. But imagine if you could save yourself the trouble of certain obstacles—wouldn’t that be kind of great?
Having been in the industry for nearly a decade as both a writer and a publicist, not to mention my almost 30 years on this earth as a music fan, I tend to see artists make the same mistakes. The good news is, because the mistakes tend to be the same, they’re a bit easier to mass diagnose, meaning once you know what they are, you can work to avoid them. So what are some of the biggest mistakes I see emerging bands make?