5 Mistakes Emerging Bands Make

Part of being an emerging band is learning as you go. When you look at it this way, making mistakes along the way is perfectly natural. But imagine if you could save yourself the trouble of certain obstacles—wouldn’t that be kind of great?

Having been in the industry for nearly a decade as both a writer and a publicist, not to mention my almost 30 years on this earth as a music fan, I tend to see artists make the same mistakes. The good news is, because the mistakes tend to be the same, they’re a bit easier to mass diagnose, meaning once you know what they are, you can work to avoid them. So what are some of the biggest mistakes I see emerging bands make?

Rebecca5 Mistakes Emerging Bands Make
read more

5 Tips On Building Hype Before A Release

The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).

So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.

The key to a good release is timing. The timing is dependent on how much you build it up beforehand.

Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.

Here are 5 tips on building hype before a release.

Mike5 Tips On Building Hype Before A Release
read more

Why You Shouldn’t Compare Your Music To Others

With a constant stream of analytic information measured in song plays, likes, views, and other stats, it can be tempting to play the comparison game in music. Because this constantly updated information is an important indicator of an artist’s success, it could lead some musicians to constantly compare their numbers to other artists. But while some helpful insights could be gleaned by seeing how well your contemporaries are faring in today’s tumultuous music climate, it’s a bad habit to be constantly sizing yourself up against other artists. Here’s why.

JayWhy You Shouldn’t Compare Your Music To Others
read more

How Rejection Can Be Used As A Tool For Success In Music

Most musicians know that rejection is part and parcel of working creatively in any medium, but that doesn’t make the sting any less discouraging when things don’t go your way. Whether it’s being turned down for a show or releasing music that listeners don’t seem to resonate with, some artists experience rejection so acute and devastating that it causes them to stop making music altogether. But while nothing can remove the pain a musician feels when things don’t go the way they’d hoped, all creatives can––eventually must––use rejection as a tool for success and artistic survival.

RebeccaHow Rejection Can Be Used As A Tool For Success In Music
read more

Why Musicians Should Care About Making Money

For some reason, the idea that music should be completely separated from money is one that just won’t die within our culture. Some musicians and fans alike hold the belief that music somehow loses its purity once it begins earning someone money. But while that idea is obviously wrong, it’s one that manages to persist and thwart the careers of lots of talented artists. Here’s why all musicians should be invested in making money off of their hard work:

RebeccaWhy Musicians Should Care About Making Money
read more

How To Write The Perfect Pitch Email

So you’ve made your new album, booked your release show, and are ready to show the world what you’ve been working on. You’ve thought about hiring a publicist but for whatever reason, it just isn’t in the cards right now, so you decide to handle the PR side of things yourself. You sit down, ready to get to work, and start showing these music writers what they’ve been missing, when all of a sudden you freeze.

How exactly does one write a pitch email, anyway?

TylerHow To Write The Perfect Pitch Email
read more

Why Writing Record Labels Won’t Help Your Band Get Signed

For new, undiscovered bands, there’s nothing more exciting than releasing new music and truly believing in its potential. Every great, insanely successful artist has been in the position of taking the time, money, and emotional investment of making music without ever knowing if anyone in the world would bother to listen to it. But as nice as the idea of getting the attention of record labels with unsolicited songs is, it just doesn’t work for the massive majority of artists who bother to. Here’s why:

RebeccaWhy Writing Record Labels Won’t Help Your Band Get Signed
read more

Why You Shouldn’t Imitate Your Musical Influences

For songwriters who deeply resonate with the music of artists they love, it can be tempting to work out of the same playbook of your musical idols. But because music that embraces new ideas almost always proves to be the most impactful, imitating your musical influences is a bad idea. Here’s a few other reasons why you should develop your own musical ideas and not those of songwriters that have influenced you:

MikeWhy You Shouldn’t Imitate Your Musical Influences
read more