A certain new and exciting credibility is lended to bands when they transition from playing locally to performing at venues around the country. If you’re new to playing music, you might think that touring is an experience filled with non-stop fun, venues filled to the brim with adoring fans, and luxurious accommodations, but the dramatized version of tour portrayed in movies and TV rarely reflects the massive challenges that come along with heading out on a national tour as a small band. If you want a more realistic picture of what it’s like to head out on tour with an unknown band, think sparsely attended shows, strained finances, and sleeping on floors.
But even with the general stress and discomfort that touring usually brings for smaller acts, it’s an absolute necessity if you want to be taken seriously by fans, press, and labels. There’s no better manifestation of an artist’s hopes and aspirations than seeing them set out for a long national first tour for the first time.
If you’re interested in booking your first national tour, this article was written specially for you. Making the transition from playing locally to regionally and eventually nationally can often be overwhelming, so we’ve assembled ten helpful tips to help you get started.
British indie pop, singer/songwriter, Jerry Williams, draws inspiration from her life and the lives of others around her. At just 21 years old, Jerry has racked up over 6 million streams on Spotify and has been supported from the likes of Radio 1’s Adelle Roberts, Cel Spellman, Huw Stephens, BBC Introducing locally and Nationally, KCRW, and Amazing Radio. She has also supported sold out tours with Nathan Sykes and Vanessa Carlton.
With all of these accolades under her belt, it’s no wonder she’s been selected for past opportunities with ReverbNation and is now a part of our CONNECT program. We chatted to her about songwriting, her biggest challenge as an indie artist, and what’s up next for her.
In cities like LA, New York and London, you can’t throw a stone without hitting a musician intent on finding fame and fortune through making music. Despite existing in an oversaturated industry built on its workforce making less and less money, the idea that you could pump out a couple of hits and start making as much money as Kanye West is one that seems to persist despite mounting evidence that proves otherwise. If money is the motivating force behind why you create music, you might want to reconsider.
When you’re running a DIY PR campaign, there are a few crucial components that you have to get right: relationship building, strong content, timing, and impeccable email etiquette. It’s that last one that tends to trip people up right as they feel like they start to get their footing. After all, we’re a culture of abbreviations, misspellings, social media, and honestly most of us have no clue how to craft an email that’s professional enough to get the attention of editors and gain respect, while still being casual enough that it feels like a human being wrote it.
As a publicist and blogger I write and read a lot of pitches, and there are a few things I’ve noticed as stand out Dos and Don’ts of pitches over the years.
Let’s start with the things you should avoid doing:
When a producer sits down, opens up their DAW of choice, turns on their speakers or plugs in their headphones with a blank canvas, the possibilities are endless. With that limitless ability to experiment also comes the ability to feel stuck. Have you ever flipped through tons of TV channels and wondered, “Why is there nothing good to watch?” You have so many options, but feel like there’s nothing worth sticking around for. Well, that same “stuck” feeling can apply to beatmakers. So, if you are feeling like you can’t come up with anything good, or you just want to start over, before going into a new project file, try evaluating some methods to really help you hone in on your creative output, There are countless ways to make music — none are better than the other. But there are a few surefire methods to really get your production off its feet.
We’ve listed four ways that you can make a quality beat from scratch, even if you’re in a creative rut.
By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.
Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.
So let’s take a look at some stealth tactics for how to promote your band on a tight budget.
Having a blog express interest in your music can be exciting and affirming for a band. Love it or hate it, tastemakers in the blogosphere are largely responsible for determining what kind of music the world listens to these days. Even passing mentions of bands on popular music blogs have the power to launch careers. So it’s no wonder why so much effort is put into pitching singles and albums to bloggers on behalf of bands and their publicists. Many bands looking for exposure reach out to blogs in hopes of having them debut their singles, but giving exclusive debut rights to just one outlet isn’t always the best move.
Odds are if you’re an emerging band, you could do with a little more buzz. Not because your music isn’t great (because it probably is) but because you haven’t fully invested in the marketing and creation of your brand. I know those can sound like dirty words when all you want to do is play music you love and have it touch the lives of others, but the reality is that in order to actually reach that audience on a wider scale so that you can inspire them, you’re going to have to invest a little time in doing the things that don’t come naturally. Such as…