From Exposure to Conversion “How to Create a Real Fan” – Part 2

This post was originally posted on Music Think Tank

Thanks for the comments I received on the Fan Funnel model we employ at ReverbNation.  I’m still looking for more feedback, so please speak up if you have any.

Now, to continue the train of thought begun in the first post…

ShellyFrom Exposure to Conversion “How to Create a Real Fan” – Part 2
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From Exposure to Conversion – ‘How to Create a Real Fan’ – Part One

This post was originally posted on Music Think Tank

Steve Lawson recently posted an entry on understanding and measuring the path that fans take from simply listening to a song, all the way to ‘conversion’ into a fan.

That got me thinking about the Fan Funnel metaphor we use at ReverbNation.  I am looking for feedback from Music Think Tank readers on the steps below and the process we use to enable artists to essentially operate a “Fan Funnel”.  Our goal is to provide a framework for understanding the process, and to provide tools for the Artists to experiment with marketing and promotion efforts so they can see what ‘works’ for them.  Here is a crash course in what the FAN FUNNEL  is:

ShellyFrom Exposure to Conversion – ‘How to Create a Real Fan’ – Part One
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