Introducing the New Band Profile App for Facebook

As Facebook continues to limit your musician/band page’s “organic reach,” (i.e. how many people see your posts without having to spend money to “boost” your posts), we wanted to be sure that anyone who visited your Facebook page would be able to get all the information they needed in one place. So if you hop over to your Facebook musician/band page, you’ll notice that your Band Profile app now sports a simple, sleek look designed to focus all of your fan’s attention on your music.

KevinIntroducing the New Band Profile App for Facebook
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Get Visual in 2015: Infographic Makes Sizing Images for Social Media Easy

Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.

Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!

KevinGet Visual in 2015: Infographic Makes Sizing Images for Social Media Easy
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Your Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It

When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.

“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.

Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?

Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.

ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.

Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).

Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.

KevinYour Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It
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Promote Your Band on Facebook in Just 2 Clicks

Facebook is a critical promotional vehicle for Artists, as there are more people (and potential fans) using the site every day than almost anywhere else on the internet.

As a result, we’ve recently added a new feature that allows any Artist to capitalize on the free promotional opportunities at Facebook in just 2 clicks.

Its our new Facebook Sharing Widget, and you can learn how to use it right now with this video:

Promote Your Band On Facebook In Two Clicks from ReverbNationBlog on Vimeo.

The Facebook sharing widget contains your:

  • Songs
  • Pics
  • Videos
  • Bio
  • Show Schedule
  • Store:  T-shirts, Hats, Ringtones, CD’s, Digital Downloads and more (available for purchase without leaving facebook)

Fans and potential Fans can engage, interact, and even buy your products and tickets to your shows.

In addition, the Facebook sharing widget makes it easy for Fans to:

  1. Share it with their friends (and then their friends’ friends)
  2. Join your mailing list

Still not sure how to use this viral product?  We have an illustrated step-by-step after the jump:

KevinPromote Your Band on Facebook in Just 2 Clicks
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From Exposure to Conversion “How to Create a Real Fan” – Part 2

This post was originally posted on Music Think Tank

Thanks for the comments I received on the Fan Funnel model we employ at ReverbNation.  I’m still looking for more feedback, so please speak up if you have any.

Now, to continue the train of thought begun in the first post…

KevinFrom Exposure to Conversion “How to Create a Real Fan” – Part 2
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