Building Your Fanbase: How To Use House Concerts To Create Superfans

This is a guest post from Shannon Curtis, an independent musician, recording artist, and author based in Los Angeles. 
Shannon Curtis, ReverbNation artist

“If only …

… that one music supervisor could hear my new song, then …”

… that one label rep could catch one of my shows, then …”

… that one venue would return my email and give me a good time slot on a great bill, then …”

… then what?

Independent musicians, myself included, often think that there is one road to “success” when it comes to a career in music.

The reality is, being a career musician looks different for everyone…and the roads we each travel can be extremely varied. I believe I’ve discovered path to independent success for artists who want to build their fanbase, create a successful music career, and own 100% of the results. [Tweet This]

SamBuilding Your Fanbase: How To Use House Concerts To Create Superfans
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ReverbNation Gives Indie Bands Easy Access to Marketing Experts

word-of-mouth-marketingReverbNation, the leading marketing platform for more than 500,000 artists, labels, managers and venues, has partnered with a cadre of music-marketing experts to provide an array of marketing services, such as PR, radio outreach, street team development, and Twitter or Google optimization — all under one roof.

Any Artist who has a free ReverbNation account can click on their “Resources” button and find a list of expert publicists and marketing professionals that cater to Artists’ different genres and needs. Artists can then contact these professionals through ReverbNation, and receive proposals for particular services and how they can help the Artist succeed.

reverb_administratorReverbNation Gives Indie Bands Easy Access to Marketing Experts
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Email 101 For Artists

This post was originally posted on Music Think Tank

Email is an essential part of the fan relationship equation for artists, labels, and managers. While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each.   But it’s all about what you do with it once you are given the great responsibility of owning it.  We have seen Artists generate as much as $10 per email address on their list, such as the lists they build using our FanReach e-mail system.

ShellyEmail 101 For Artists
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Making MySpace Work For YOU

This post was originally posted on Music Think Tank

Every Band has a MySpace page, but very few have a MySpace STRATEGY.

A recent post by Bruce Houghton at Hypebot reminded me of a conversation I had with a Band last year on this subject:

Band: “Should we take down our MySpace page and make people go to our own website?”

Me: “Absolutely not! Are you crazy?”

Band: “Why? We get some fans there, but most aren’t real anyway.”

Me: “True, but…”

Problem:

Most Artists think of MySpace as a ‘home base’ for their online activity. The problem is that a MySpace page is akin to a rental unit within a huge apartment complex.  Sure, living in this rental complex means that ‘friends’ drop by all the time, which is fun when they bring chips and beer and are really into your music, but less fun when they bring con artists and viagra salesmen (although, admittedly it depends on your goals).  It’s a very noisy place, MySpace, and attracting the wrong crowd some of the time is par for the course.

ShellyMaking MySpace Work For YOU
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From Exposure to Conversion “How to Create a Real Fan” – Part 2

This post was originally posted on Music Think Tank

Thanks for the comments I received on the Fan Funnel model we employ at ReverbNation.  I’m still looking for more feedback, so please speak up if you have any.

Now, to continue the train of thought begun in the first post…

ShellyFrom Exposure to Conversion “How to Create a Real Fan” – Part 2
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