Celebrate With Us: Music For Good Hits 100,000 Artist Milestone!

You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:

100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.

Special thanks to all of the charities who are a part of Music For Good!

World Vision, Sweet Relief, Oxfam America, Love Hope Strength, Keep a Child Alive, Heifer International, Half the Sky Movement, Fender Music Foundation, Every Mother Counts, charity: water, CARE, Camp Southern Ground, Beat Making Lab

We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:


We were thinking something more like this!


Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!

While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!

Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam AmericaBob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America“Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”

Christy Turlington, Founder, Every Mother Counts

Christy Turlington, Founder, Every Mother Counts“Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”

Scott Harrison, CEO and founder, charity: waterScott Harrison, CEO and founder, charity: water“The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”

Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big CountryMike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”

Toby Lightman, ReverbNation artist and supporter of Half the Sky MovementToby Lightman, ReverbNation artist and supporter of Half the Sky Movement“Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”

Jed Carlson, President and Co-Founder, ReverbNationJed Carlson, President and Co-Founder, ReverbNation“It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”

To read more about artist and charity partnerships, check out our other Music For Good blog posts.

SamCelebrate With Us: Music For Good Hits 100,000 Artist Milestone!
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ReverbNation Survey: Artists and Health Care

This post was originally posted on Music Think Tank

It’s a hot topic for those of us who are citizens of the United States.  Congress, the President, talk show hosts, movie stars, and even my very own barber have strong opinions about health care reform.  So we at ReverbNation thought it the appropriate time to ask some of our Artists about their health care situations and opinions.  The following represents some of the data collected from a survey taken by a small, random sample of Artists who are US citizens (n=259).

There was tremendous interest in this topic from the Artists we surveyed.  Many of them filled several paragraphs in the open ended response we allowed at the end (responses not reported here).  As a result of those impassioned responses, it is likely that we will expand the scope of the survey in terms of questions asked, questions reported to the public, and number of Artists surveyed in the near future.  Stay tuned.  I will post the follow up here at MTT if/when it becomes available. Hit the jump for the results:

ShellyReverbNation Survey: Artists and Health Care
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Making MySpace Work For YOU

This post was originally posted on Music Think Tank

Every Band has a MySpace page, but very few have a MySpace STRATEGY.

A recent post by Bruce Houghton at Hypebot reminded me of a conversation I had with a Band last year on this subject:

Band: “Should we take down our MySpace page and make people go to our own website?”

Me: “Absolutely not! Are you crazy?”

Band: “Why? We get some fans there, but most aren’t real anyway.”

Me: “True, but…”


Most Artists think of MySpace as a ‘home base’ for their online activity. The problem is that a MySpace page is akin to a rental unit within a huge apartment complex.  Sure, living in this rental complex means that ‘friends’ drop by all the time, which is fun when they bring chips and beer and are really into your music, but less fun when they bring con artists and viagra salesmen (although, admittedly it depends on your goals).  It’s a very noisy place, MySpace, and attracting the wrong crowd some of the time is par for the course.

ShellyMaking MySpace Work For YOU
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From Exposure to Conversion “How to Create a Real Fan” – Part 2

This post was originally posted on Music Think Tank

Thanks for the comments I received on the Fan Funnel model we employ at ReverbNation.  I’m still looking for more feedback, so please speak up if you have any.

Now, to continue the train of thought begun in the first post…

ShellyFrom Exposure to Conversion “How to Create a Real Fan” – Part 2
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From Exposure to Conversion – ‘How to Create a Real Fan’ – Part One

This post was originally posted on Music Think Tank

Steve Lawson recently posted an entry on understanding and measuring the path that fans take from simply listening to a song, all the way to ‘conversion’ into a fan.

That got me thinking about the Fan Funnel metaphor we use at ReverbNation.  I am looking for feedback from Music Think Tank readers on the steps below and the process we use to enable artists to essentially operate a “Fan Funnel”.  Our goal is to provide a framework for understanding the process, and to provide tools for the Artists to experiment with marketing and promotion efforts so they can see what ‘works’ for them.  Here is a crash course in what the FAN FUNNEL  is:

ShellyFrom Exposure to Conversion – ‘How to Create a Real Fan’ – Part One
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