This is a guest post from Shannon Curtis, an independent musician, recording artist, and author based in Los Angeles.
“If only …
… that one music supervisor could hear my new song, then …”
… that one label rep could catch one of my shows, then …”
… that one venue would return my email and give me a good time slot on a great bill, then …”
… then what?
Independent musicians, myself included, often think that there is one road to “success” when it comes to a career in music.
The reality is, being a career musician looks different for everyone…and the roads we each travel can be extremely varied. I believe I’ve discovered path to independent success for artists who want to build their fanbase, create a successful music career, and own 100% of the results. [Tweet This]
As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]
You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.
You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:
100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.
Special thanks to all of the charities who are a part of Music For Good!
We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:
We were thinking something more like this!
Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!
While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!
Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America: “Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”
Christy Turlington, Founder, Every Mother Counts: “Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”
Scott Harrison, CEO and founder, charity: water: “The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”
Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”
Toby Lightman, ReverbNation artist and supporter of Half the Sky Movement: “Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”
Jed Carlson, President and Co-Founder, ReverbNation: “It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”
"Down the rabbit hole," a metaphor for adventure into the unknown, from its use in Alice's Adventures in Wonderland" — Wikipedia
As part of our recent profile page upgrade we added something to the music discovery experience called the Rabbit Hole. The Rabbit Hole lets you discover new music through real artists show bills and recommendations. Every time you have a song queued up, you can click the Rabbit Hole button and discover a new artist who is related to the music in your player. When that song ends, the Rabbit Hole retrieves a song from a related artist. And on and on, as deep down the Rabbit Hole as you choose to go.
LA Electonica to Canadian Hip Hop For example, let’s say I’m listening to Infected Mushroom, an electronica Artist from Los Angeles, CA, I click the Rabbit Hole button and now I’m listening to Alex Suplex, a Canadian electronica artist who played a show with Infected Mushroom. I dig it, I’m intrigued, and I want to go deeper. I click the Go Deeper button a few more times and now I’m listening to some downtempo Hip Hop by Toronto based Illa Brown. Going down the Rabbit Hole lets you truly discover new music.
The Rabbit Hole is Organic Music Exploration
It is a way to travel to unexpected places and find musicians you would never have heard of before. Where other music services can help you find more Top 40, The Rabbit Hole is organic music discovery through the connections shared by over 2,200,000 Musicians worldwide. It’s loud, it’s messy, it’s random, it’s imperfect, but it’s REAL music.
How far down the Rabbit Hole will you go?
The Rabbit Hole is super-beta. In other words, it’s experimental and recreational. So inhale deeply, and find out how far down the Rabbit Hole you want to go. Let us know what you think in the comments.
popchips inc. the bay area snackmaker, has tapped ReverbNation to support their foray into the arts. ReverbNation was selected to provide custom app development, viral online marketing tools, and a pool of artists tens of thousands deep, for a web showdown of sonic proportions. The result is pop up live, a fan-driven competition designed to expose new music to the masses, ultimately giving one artist the opportunity to play on the SPIN stage during Austin’s premiere festival, March 2012!
The bands have been chosen, the app is live. It’s free to vote for anyone with a valid Facebook account. Download tracks from your favorites to vote and help crown a winner!
250 ReverbNation bands were hand-selected out of New York, Los Angeles, San Francisco, Chicago, and Seattle. The contest features an exclusive track from each artist, available for streaming and download on popchips’ Facebook page. Every download registers a vote for the band. On September 12, the four bands with the most downloads from each city will advance to the semi-finals. Each semi-finalist will win a $500 cash prize and a “pop up live kit” to help them create their own unique pop up live concert. The gig is video-taped and judged by a panel of music experts including David Marchese (senior editor of SPIN) Tom Windish (windish agency), select top local music bloggers, and Jesse “the devil” Hughes of Eagles of Death Metal.
“We are excited to partner with SPIN and ReverbNation to give local musicians a chance to perform on a national stage,” explained popchips’ SVP Marketing, Brian Pope. “We’re excited to see how creative these talented artists will get both with their music and getting the vote out.”
On October 31, popchipswill announce the five finalists, one from each city, who will receive a $1,000 cash prize and an invitation to advance to the final round. There, fans will vote for the grand prize winner on popchips Facebook page.