(NEW YORK, NY) ReverbNation Founder and CEO, Michael Doernberg, today announced that Simon Perry has been promoted to the position of Chief Creative Officer, Head of A&R at ReverbNation. He was previously Senior Vice President of Creative, Head of A&R, joining the company is 2013.
In his new role, Mr. Perry will continue to lead the company’s impressive artist curation and development initiatives which bring substantive opportunities to promising ReverbNation artists to help them become successful. In addition to leading ReverbNation’s team of curation experts in major markets across the country, Mr. Perry also spearheads outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees ReverbNation’s CONNECT program, an artist incubator that will launch later on this year.
A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music.
Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why?
“I’m not a senior citizen, that’s why I don’t do email marketing.”
“Email is for old people.”
“Nobody cares about email anymore. They care more about social media.”
Ferol Vernon, SVP of Artist Services at ReverbNation (and our resident digital marketing expert) analyzed the survey results firsthand. I sat down with Ferol to learn where this perception of email came from and why he thinks it’s a dangerous view for artists to have.
We sat down with Bij Lincs, AZAR and MALAKAI, members of Philly hip-hop trio Ground Up, to learn a little more about the group’s rising success. Most importantly, their 2013 debut at A3C, the biggest hip-hop festival in the US. Ground Up has opened up for renowned artists such as Wu-Tang Clan, Asher Roth, Rick Ross, Chiddy Bang, The Nappy Roots, Meek Millz, Gucci Mane, and Chris Webby. They recently released a track with rapper G-Eazy, and are prepping for their first full-length album release in fall 2014. Read on and find out what the group’s experience was like, and find out how you could play the 2014 A3C Circuit Tour.
Check out a sample of the opportunities we have going on this week:
Battle it out for a spot at one of hip-hop’s biggest festivals
Location: Multiple Available
Genre: Hip-Hop, Rap
Don’t miss your chance to perform in front of hip-hop’s most important influencers at this year’s A3C Festival in Atlanta, GA. Some of the biggest names in Hip-Hop have been a part of this 5-day festival, including Ghostface Killah, Kendrick Lamar, Questlove, and Madlib. This year, A3C is looking for four to eight (4-8) artists to perform for industry tastemakers in nine major cities hosting e The Circuit tour. The winner of each city’s showcase will receive an all-expenses-paid spot at the main festival.
This is a guest post from Jeff Rabhan, Chair of The Clive Davis Institute of Recorded Music, New York University. Artist Manager and amateur human beatbox. Find him on Twitter @jeffrabhan.
Let’s get out our tarot cards.
As fun and entertaining as reading the future can be, it can actually help artists draw a roadmap for themselves as they plan the next years of their career. These predictions, though, are not conjured up by reading tea leaves. Much of what you’ll read here is based upon current trends, insider conversations, and observations of smaller industry movements soon to be on the rise. For an industry that changes more often than artists change their underwear, here are a few predictions from the people who know it best.
This is a guest post from Randy Chertkow and Jason Feehan, authors of The Indie Band Survival Guide and creators of Making Money with Music
“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” – Billboard Magazine
The most popular music search engine in the world isn’t even music-focused – it’s YouTube. The numbers are staggering: YouTube generates over 800 million unique visitors each month. But even more incredibly, it generates over 100 million social actions on videos every week, including comments, likes, and most importantly for musicians,shares.
Unlike audio, video goes “viral.” The rise of popular video-clip platform, Vine, in recent months, with it’s 6-second viral videos, is further proof video is where the action is. Plus, with each share, a video generates exposure. So, you need to get your music up there in some video form or another.
Here’s a roundup of some of this week’s fresh new opportunities on ReverbNation
Skip the lines to audition for NBC’s The VOICE
Location: Cleveland, OH; Denver, CO; New Orleans, LA; Washington DC
Get discovered by millions of people! Five artists will be selected to skip the line and audition for The Voice, one of the biggest vocal competitions in the world. Compete on TV and receive coaching from some of the most respected names in music, such as Adam Levine, Usher, Christina Aguilera, and CeeLo Green. Take this opportunity to share your music and your story with the world.
As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]
You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.