5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing

Over the past decade, sync licensing has established itself as a reliable source of income for emerging artists. Once the domain of only top-level performers, now artists at all levels are finding success with licensing. In addition to touring, merchandising, and album sales, sync licensing can boost your revenue on a consistent basis. And in today’s digital world, sync licensing is no longer only relegated to film and TV. Artists are placing music across a variety of platforms and devices, including video games, eBooks, and more.

But as attractive as licensing can be for an independent artist, it’s not the easiest realm to navigate. If you’re thinking about getting into this new arena, questions can begin to pile up. To help with that, we spoke to Josh Rabinowitz of New York City-based advertising agency, Grey, who are currently running two licensing opportunities with ReverbNation. Check out some of the helpful advice Joshua gave us, and then be sure to submit your music! 

Sam5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing
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Music Licensing: ReverbNation Scores Worldwide Hyundai Ad

There are lots of great places for expert advice on getting your music licensed. Between the conferences (Billboard Film & TV), the forums, the blogs, and google searches, finding advice is no longer an issue. Here’s an example: try googling “How do i get my music onto TV.” It’s…underwhelming.  Do you really need to read another blog telling you that “the key to success is networking?”  Here’s another approach.  Let the experts be experts, and focus on what you know best: great music!  Gina Cutillo’s done just that, coupling her pop sentimentality with the forward vision of the ReverbNation/APM Music Song Licensing Program.

Check out the lovechild we made for Hyundai:


Gina Cutillo: Hyundai Elantra, Worldwide TV advertisement

Congrats to ALL the ReverbNation artists whose talent and hard work have been recognized in these feature placements:

Danger Maker — CBS Promos for The Good Wife
The Shoreline — CBS Promos for A Gifted Man
Kidd Russell — CBS Promos for A Gifted Man
Nenna Yvonne — Promos for The World According to Paris
Gina Cutillo — Hyundai Elantra
Draztic — Somerset Collection/CityLoft TV Spot
PJ Pacifico — Spike TV – Life of a Coal Miner
Strangeletter — Portlandia
Linda Draper — Portlandia
Vandarth — WWE – Tough Enough

How can you get involved with Sync Licensing?

ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit http://www.reverbnation.com/main/apm

GlennMusic Licensing: ReverbNation Scores Worldwide Hyundai Ad
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ReverbNation places music in new Playstation video game, American Idol, more

The end of the August is near and as if foretelling signs of winter, ReverbNation’s successful music placements continue to snowball.  We’ve been busy plugging away to programmers, supervisors, and media decision makers through the ReverbNation/APM Music Song Licensing Program….and it’s paid off.  Portland based prog-rockers STRANGELETTER recently scored an epic spot in the promo for Playstation’s Infamous2.  The game looks absolutely badass and the song has an incredible energy that compliments Infamous2 in both style and theme.  Picture perfect sync.

-Forward to 00:50 for the cue-

Visit Strangeletter’s ReverbNation profile.

It’s our pleasure to congratulate all participating ReverbNation artists on these awesome feature placements:

TV Placements:

The Shoreline – AT&T U-verse
Lunic – Degrassi (Nickelodeon)
Derek and the Darling – Dateline (NBC)
David Crandall – Dateline (NBC)
Mike Steimel – Bizarre Foods with Andrew Zimmern (Travel)
Reluctant Hero – Saturday Night Live (NBC)
Vandevander – American Idol (FOX)
Nick Fry – American Idol (FOX)
Cirious and Deelux – 2 Broke Girls (CBS)
Matt Powers – The Wild Within (Travel)
Chris Paul Overall – Criminal Minds (CBS)
Draztic – Bad Girls Club (Oxygen)
Tori Sparks – E! News (E!)
Ex Norwegian – Auction Hunters (Spike)

Video Games:

World Versus Me – Infamous 2 (Sony Playstation)

How can I get involved with Sync Licensing?

ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit http://www.reverbnation.com/main/apm

GlennReverbNation places music in new Playstation video game, American Idol, more
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