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There’s no right or wrong way to approach mixing, but there are some workflow basics that can help you be more productive at the process.
This guide to mixing is for the producer who struggles with what to do when tasked with a mix, or for anyone who wants to be a professional mixer one day.
In this first post of the series, we take a look at four steps you can take to prepare for a mix.
Asking what makes a song valuable in 2018 seems sort of silly. With music streaming and video platforms displaying listener stats in real time, one doesn’t have to look much further than that to see whether a piece of music is valuable or not, right? If your metric for a song’s success is purely based off of how many times it’s bought, listened to, or downloaded, then no. But what makes a song valuable, in my opinion, is much deeper and more complex than what can be quantified with numbers. To figure out what makes music valuable, listeners and musicians alike need to look past the numbers.
Unless you’re a musician who never releases music and writes songs that only you hear, building a strong connection with your listeners is something that should be on the top of your priority list. Making music that resonates with your fans is one thing, but there’s plenty of other ways to make an impact on the people who listen to your music the most. Here are three ways to help you better connect with your audience:
You might not know it, but some of the most influential institutions in music started with a couple of frustrated musicians taking things into their own hands. This especially applies to the ever-expanding world of independent record labels. But forming your own label is no easy task, and most musicians are probably better off looking to team up with an already established one to help bring their music to listeners. If you’re considering starting your own label, here’s a few pros and cons to consider:
Everyone wants major placements on big name blogs —and understandably. Not only does a positive feature from them hold weight with their audience, but it’s a pretty big ego boost for the indie band that gets featured. The problem? The likelihood of a truly indie band getting featured is pretty slim.
But before you get too deflated, or angry, or go through the myriad of emotions you’re likely feeling when you accept that and let it sink in, I want to re-introduce you to something you’ve probably given very little thought, but is in fact your best shot at long term success: small blogs.
While indie hopefuls may view smaller blogs as beneath them, insisting they’re destined for great things (and they might be), they’re missing out on a crucial player in the music industry if they skip them. As both a blogger (for small and high tier sites) as well as a publicist that has placed my artists on both, I want to let you in on the secret of just why small blogs are the missing ingredient to your music career.
When it comes to writing a bio that captivates your audience, you want something that’s as captivating as it is compelling. Something that shares your story in a way that is gripping, evocative, and most importantly, helps the reader relate to you.
In other words, it’s about connection.
When you can craft a story within your bio that tells the reader who you are and what matters most to you, while weaving in the delicate details of your musical accomplishments and upcoming plans, that’s the sweet spot.
When you go to work on your new band bio or look to breathe new life into an old one, follow these 5 steps, and ensure that you’re delivering fans and press a bio they can really sink their teeth into.
There’s plenty of doom and gloom when it comes to songwriters struggling in today’s rapidly evolving music industry, but it’s not all bad news. One especially bright spot is the free analytic tools many streaming platforms are now giving to artists. Information that labels, managers, and artists used to have to pay good money for is now being given away for free. Here’s a few ways to get the most out of these streaming analytic tools:
Much of what goes on in the music industry now happens over computer and smartphone screens. From bands submitting their music to blogs and playlists to listeners streaming songs, like many other aspects of modern life, music is now mostly being heard and talked about online. But if you’re a musician hoping to make an impact with your music, don’t count out the physical world just yet.