Whether it’s the play-counts you rack up over streaming platforms or the amount of followers you accrue through social media, numbers and statistics have become an almost unavoidable part of being active in music today. But just because you’ve got a perpetual front row seat when it comes to following the numbers behind your music, doesn’t mean you should always be paying attention. In fact, obsessing over your plays, views, followers, and downloads can do more harm than good for your songwriting.
When I first started touring, I measured success by whether my band ended our time out on the road in debt or not. Personal spending aside, I considered simply being able to be on tour without having to spend money a success. But many tours and a decade later, I see things pretty differently not just when it comes to spending and earning money on tour, but whether it’s worth it for me to be out on the road in the first place.
Playlists and streaming technology are upending just about everything in music, and the relationship between fans and musicians is no exception. A decade ago, it’d be safe to call most of an artist’s listeners true fans, but that’s no longer the case. Between the plummeting value of music and how easy it is for fans to listen to and discover new music, more people are listening to more music than ever before––but it takes much more than listening to an artist to become a loyal fan. Here’s three ways casual listeners are different than fans:
I’ve been making music seriously for more than a decade now. There are times when writing a song feels like the most natural thing in the world, when chords, melodies, and lyrics spill out of me without effort or thought. But most of the time, songwriting doesn’t come easy to me if I’m being honest. These days, if I made music only when I felt like it, I wouldn’t be making any music. It’s sort of like when a person simultaneously dreads and looks forward to going to the gym. I know that the act of making music makes me a more sane, whole, and loving person, but man is it hard sometimes. And this doesn’t even get into the non-musical aspects of trying to create and share music with the world––booking shows, pitching to blogs, and playlists, etc.
Taking a break every now and then from music isn’t just a good idea. It’s mandatory for anyone who makes music seriously. The problem comes when musicians step too far away from their work and can’t find their way back to it.
How can musicians like me and anyone else who does this seriously get the most out of taking breaks from their work without leaving it completely?
That answer is going to change wildly from musician to musician, but here are a few things I’ve learned when it comes to taking time away from music:
There’s no one way to write a song. If you’re a songwriter, you’re probably well aware of this fact. But when a musician comes up with a great idea, it can be difficult to remember this when a single idea fails to materialize into a good song. We often love musical ideas so much that we’ll do anything to protect and preserve them, even if it means ultimately wasting our time or sacrificing other ideas that actually work well in a piece of music.
But how do you know when to press forward with an idea and when to bail? This is a question that songwriters and composers have grappled with for as long as music has been around.
Music is a space where it’s tempting to approach things with an indulgent philosophy. If you think about it, everything from selling out shows to proving your music is being listened to over streaming platforms is dependent on numbers. The better numbers you can generate, whether it’s song streams, fans over social media, or downloads of your music, the better, right? I don’t think it’s that simple, and in an age where music is so intertwined with numbers, we run the risk of valuing musicians too much or too little because everything is attached to numbers now. Rather than adopting a “more is always better” mentality around your music, you could probably benefit in a big way from stepping back and embracing a more minimal approach––especially when it comes to songwriting.
Guarantees are few and hard to come by for those working professionally as music-makers. For most of us, uncertainty is an unavoidable part of writing songs, booking shows, and trying to make a living through music. Through a combination of talent, hard work, and creating the right music at the right time, some musicians find the kind of success in their work that changes the rest of their lives. But for others––the vast majority of musicians––life-altering success in music never quite materializes. The sad truth is that you could do everything right and never find success in music. Here are three reasons why:
Touring can be a tough endeavor for every personality type, but introverts have an especially challenging time out on the road. This is one of those issues that doesn’t make or break a musician’s career, but it does make life harder for introverted musicians and the people who work with them. Today, we’re highlighting some ways touring is tough on introverts with some tips to help things run smoothly.