“And The Papers Want To Know Whose Shirts You Wear”

So, you write great songs and your live shows are off the hook. Isn’t that what it’s all about?

Unfortunately, that isn’t everything you need.

  • To get a good gig, the venue owner wants to know if you can draw
  • To get a sponsor, the brand wants to know that you are important to their consumer
  • To get your song licensed, you need to be relevant

Even the labels want to know more about you!

I was on a panel at Canadian Music Week last Spring with a host of managers and labels. A simple question was asked, “Do you know how many fans you added in the last month?” Out of a couple hundred people, only a few raised their hands. Ask yourself the following questions:

  • How many online plays does it take to get a new fan?
  • How many of your fans actually bought your music or went to a show?
  • How often does a fan share your music with a friend?
  • Do your MySpace friends read your messages?

These are the type of questions that you need to be able to answer. Your manager and anyone else who is helping you need to be constantly asking, “Do I have the information I need to do my job?” If they don’t, no one will hear your great songs or see your amazing shows.

As I have mentioned in previous posts, ReverbNation collects a lot of data. We share it all with you, but we also use it to help you. Using data, we are able to convince brand sponsors that you matter. The result is that you get paid! Using data, we have convinced music licensing companies that your songs will be more impactful than someone else’s. The result is that you get paid. Using data, we can help you pick the products that will sell best to your fans. The result is that you get paid.

So, here’s the punchline: The more you know, the more you get paid. The more we know, the better we can help you.

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Mike“And The Papers Want To Know Whose Shirts You Wear”


Join the conversation
  • Michael McClafferty - January 18, 2010 reply

    the advice and site are both very much appreciated…

  • Zollie Coffer - January 22, 2010 reply

    “…that your songs WITH be more impactful than…”

    Just wanted to alert RN to the type-o in this blog.

    ReverbNation is getting better & better.

    Jed - January 24, 2010 reply

    Thanks for pointing that out. It has been corrected.

  • C.R.I.$.I.$. aka Mr. Swagger - January 23, 2010 reply

    Hi Mike,

    I don’t believe we’ve actually spoken before.

    Nice meeting you and I wish you a gr8 2010

    My internet has been so bad that I can only do so much when I’m online.
    Just got hooked to a new provider so, things are looking up.

    Loving the blog and, I honestly think that Reverbnation has the best online D.I.Y. Tools. You guys rock

    Over and Out,

    C.R.I.$.I.$. aka Mr. Swagger

    Other Websites to catch this artist:

    FACEBOOK: http://www.facebook.com/contactcrisis

    MYSPACE: http://www.myspace.com/contactcrisis

    BLOG: http://www.diamondchainmusic.com

    TWITTER: http://www.twitter.com/hiphopcrisis

  • Marian K. Sawyer - January 25, 2010 reply

    Thank you very much for your knowledge and help – it is vital to my business. Adapting new technology, the artist can really shape and guide their own career. The tools are very well crafted to facilitate this, and there are no boundaries for the motivated musician who uses them. Your tools enable the artist to have the shortest distance between product and market, with great efficiency. In this way, I believe that you have revolutionized the industry – much cudos to you.

  • Liam Nugent - March 12, 2010 reply

    Liam Nugent’s hot new revolutionary metal band from Milwaukee WI! http://www.reverbnation.com/btv

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