(DURHAM, NASHVILLE) ReverbNation, the company that has helped millions of emerging Artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation Artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an Artist development incubator that will launch later this year. The program develops promising artists identified through ReverbNation’s curation-at-scale capability.
SESAC is widely considered the nation’s most innovative and technologically advanced music rights organization. SESAC is on the forefront of innovation that benefits its songwriters by providing them with the most accurate and efficient royalty payments as well as personal attention. SESAC’s highly diverse roster includes Bob Dylan, Neil Diamond, the Robert Johnson catalog, Mariah Carey, Zac Brown, Mumford & Sons, and hundreds of other globally recognized songwriters.
“ReverbNation has built a very powerful curation capability which enables it to look across its millions of songwriters and identify exceptionally talented new creators that can benefit from membership in SESAC,” said SESAC Chairman and CEO, John H. Josephson. “We are looking forward to working closely with these Artists.”
Since its inception in 2006, ReverbNation has worked to advance the careers of Artists around the world, offering them access to opportunities and tools. The integration of SESAC into ReverbNation’s growing artist development offerings represents an ongoing pursuit of its Artists First mission.
“The SESAC initiative has great potential and we look forward to sharing the news with the ReverbNation Artist community,” said Simon Perry, Chief Creative Officer and Head of A&R at ReverbNation. “Inclusion in SESAC will offer significant value to those selected to participate.”
The first ReverbNation Artists are expected to be invited to join SESAC in the spring.