In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
Recently, Instagram rolled out its new “archive” feature. Now, when you click the three “more” dots at the top right of any of your posts, you’ll see an option to hide your photos, not delete them. The true beauty of this feature lies in its ability to also restore your photos if you change your mind; it’ll even add them back into their original, chronological spots.
According to the late, great Nora Ephron, “Everything is copy.” As a writer, I love that; as a sometimes copywriter, I know it’s true. The phrase, which is also the title of a documentary about Ephron’s life, means that anything and everything in life is up for grabs to be written about. But I prefer to interpret it as everything that’s written needs to be as effective as copy.
If there’s one thing that’s for certain about today’s musical climate, it’s that electronic production has an ever-present role in sound design and it’s here to stay.
Effects are a great way to add personality to vocals, as well as highlight the singer’s strengths (and sometimes mask their weaknesses). But there is such a thing as overdoing it, and it happens a lot with novice mixing engineers and producers who get too excited about effects without really understanding how or when to use them. So, we’ve put together a guide on how to get your vocal effects just right — regardless of the style of music you’re making.
He’s been described as a “15-year-old folk hero of the future,” a “wunderkind,” and an “Americana prodigy,” while simultaneously holding on to his teenager-ness; hanging with friends, playing video games, and skateboarding different spots. Sammy Brue just released his debut album, I Am Nice, on Friday, June 16th, and the Portland, Oregon native is undoubtedly about to become a household name. We spent some time with him, asking questions about life as a young artist, musical inspiration, and the grabbing inside scoop on that infamous hat of his.
The Hard Rock Rising winners have been announced! After beating out nearly thousands of artists, Alex Boye’ claimed the title of Grand Prize winner. The solo artist from Park City, Utah walked away with $25,000 towards a professionally produced music video, a trip to Miami Garden’s, Florida USA to perform at halftime at Hard Rock Stadium, a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc! In addition to the Grand Prize Winner, Life and Time, Kapitan Stereo and Soponcio dominated their regions and each received a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc. Listen to the winners below:
Grand Prize & Region 1 Winner – Alex Boye’ // Pop // Park City, Utah
Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region.
Bands that can successfully break out of their local scenes have access to priceless playing experience, national exposure, and connections with fans and like-minded musicians they couldn’t have found at home. However, touring can be an immensely difficult experience for not just new bands, but even groups who’ve been at it for years.
Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.
At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.
Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”
But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.
How is direct-response marketing different from all other marketing?