Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”
Do you really want to begin your career hundreds of dollars in the hole?
You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?
Play music seriously for long enough and it’s all but inevitable that you’ll eventually come across musicians who feel dissatisfied and let down by their music scenes. For as personal and isolating creating music can be for some artists, it’s almost impossible to succeed without being a part of some sort of music community, so it makes sense why music scenes are such a heated point of discussion within circles of musicians.
For musicians who are just getting started or those who feel left out of their local music community, building a music scene from the ground up is always an option. Here are a few tips on how:
In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. What this ends up doing is alienating those that want to help us and pushing us into burnout zone. Not good.
The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.
Seemingly without notice until recently, the music industry has been experiencing a seismic and possibly irreversible change throughout the last decade. Last year, the Washington Post published an article about the recent decline in international electric guitar sales. The numbers are pretty shocking. In just the past decade, electric guitar sales have dropped by a third, from 1.5 million to a new average of just over 1 million. As you can imagine, this trend has been hell on small music stores, but even large music retailers have been experiencing pain due to waning guitar sales.
If you own a music store, this is all pretty bleak news, but what does the electric guitar’s decline mean for the rest of the music industry?
Performing on stage is something that makes musicians vulnerable no matter what kind of music they make. For many musicians, emotions run high during live performances because there’s so much at stake. When things go well during shows and the connection between listeners and fans is strong, emotions help to fuel the energy in the room and the show is better for it. But when things go bad during a show, the negative emotions, perceptions, and attitudes of performers can get out of hand and ruin a show. Here’s how to keep your negativity from ruining a performance: