Skrizzy is a hip hop artist from L.A., who coined his own genre of music called Trill and B. He started performing and recording music at the age of 14.
Skrizzy recently signed to Radar Live (who’ve worked with artists such as Buju Banton, Gucci Mane, FreeBandz, and more) through one of our opportunities.
Check out the interview below where he talks about the struggles he faced as a DIY artist, how he generated buzz and got his name out there, and much more.
Tell us a bit about yourself. How did you start, how long have you been performing, what kind of music do you play, etc.
I started doing live performances around 14 with music I recorded in my bedroom with a computer mic. I do something I call “Trill & B” – down south R&B trap vibes would be the best way to describe it. I don’t really play any live instruments, but I just started to produce. It helps me create the exact sounds I hear in my head and makes music so much more fun.
Without the help of a big team what has been the biggest struggle for you as a DIY artist?
I would say a budget for consistent promotion. It’s hard with this new rapid consumption of music to release music at the rate the fans like with the proper funds behind it to even reach them. It gets a little overwhelming sometimes when you have fans who follow you on all social media platforms and they STILL miss your new release.
How did you hear about ReverbNation and our opportunities for labels and artists? Had you heard of Radar Live before this opportunity?
I’m ALWAYS looking for a chance to further myself as a DIY artist so I thought it was mandatory to open an account with ReverbNation after viewing some of the opportunities that I saw other unsigned artists get with you guys. At the time, I didn’t know if you guys could help me at all, but I know you miss 100% of the shots you don’t take. So I took a shot and it’s been one of the best decisions I’ve made with my independent career. I had heard of the label, but by another name of “Big Cat Records” and was well aware of the owner Mel’s production accolades.
What was the submission process like? What was your reaction when you found out that you were picked for this opportunity?
After signing up, I saw you guys had a few label opportunities for artists and I finally thought to apply for one. I honestly thought I lost because I didn’t hear from anybody for some time. But one day an email popped up from you guys introducing me to Big Cat records. I couldn’t even begin to explain what I thought. For some reason, I didn’t get my hopes up that I had won yet, but once I spoke to Radar Live and Mel and they sent over a draft contract I thought “Wow! This may really happen. I can’t believe it.”
Kind of hard to believe that I was sick and dying with cancer last year to now signing a partnership with an established label. These are the things artists wish to happen to them.
What are you hoping to achieve with Radar Live? What are your goals?
I’m hoping to break a single nationally and then, worldwide. I have a new single called “Drip” and it may be my best single yet. It’s radio and club friendly. We’re getting some amazing feedback. The DJ’s in Los Angeles are already supporting it, it’s picking up on Spotify, and we’re hoping to go to radio soon. But to break a single, release an album, and travel the world.
Any advice for new musicians just starting out? How do you get your name out there, find new fans, keep fans engaged, get noticed by labels etc?
It you’re just starting out, I want you to know it won’t be easy. Everything won’t be a positive. Everybody won’t be a fan. Things will get tough, but if you’re meant for this, you’ll never give up and you’ll always gamble on yourself because you know the possibilities. And I really created my buzz by creating a mixtape that went viral. I took a crazy title, epic artwork, and a slightly more vulgar R&B sound than what was currently out, and gave it to the people. I released these projects very consistently over a two year time span and it seems to have built up a following over the times. and even though I changed my artist name, a lot of those same fans stuck with me and my new sound of music. I don’t have a magical formula that I used to get people’s attention, but I was fun, interactive, replied to fans, retweeted them, took pictures, chilled after shows, and i will continue to do so for the fans who appreciate.
What’s up next for Skrizzy?
DRIP DRIP DRIP DRIP LOL my new single is now, next, and later. I wanna get this thing BOOMING. The reactions from fans and DJ’s have me so excited. I can’t wait to press the gas further. I’m working on a few different projects writing for quite a few different artists and I’ve been thinking about bringing back my mixtape series, but only if I can do it right.