British electronic pop duo, Empathy Test, have been working non-stop putting out music and touring since they started in 2013.
Check out this interview with Empathy Test where they share how the band formed, how as an artist you should DIY from the outset, and what’s up next for them.
Tell us a bit about yourself. How did you start, how long have you been performing, what kind of music do you play, etc.
Hi there, we’re Empathy Test, an electronic pop act based in London, UK. We’ve been making music and performing together for about four years. The core of the band consists of singer / songwriter Isaac Howlett and producer Adam Relf. We met when we were kids and have been friends ever since. The idea for Empathy Test came when we decided to try making a track using synthesizers instead of guitars. Four years later, Empathy Test is touring all over the world with our live drummer Christina Lopez and keyboard player Samuel Winter-Quick.
Without the help of a big team what has been the biggest struggle for you as a DIY artist?
There are a lot of closed doors for DIY artists because so much of the music industry is about who you know. We don’t have a manager or record label with a database of contacts and often when we’re trying to secure things like booking agents, radio play, tours, festivals, and shows, it’s pretty clear we’re getting a pass due to not having those things in place.
How did you hear about ReverbNation and our opportunities for labels and artists? Had you heard of Old Flame Records before this opportunity?
We’ve been using ReverbNation to promote ourselves pretty much since day one. It’s been useful for all kinds of reasons and as we’ve progressed we’ve landed some pretty cool opportunities via the site. We hadn’t heard of Old Flame Records before applying for this opportunity but we’d heard of some of the bands they have on their roster or have helped in the past and we were very impressed.
What was the submission process like? What was your reaction when you found out that you were picked for this opportunity?
The submission process was really easy, as always. Once you’ve got your press kit set up on ReverbNation it’s just a few clicks to apply for any opportunities that come up. We were really excited to hear from Rob at Old Flame and that he was interested in releasing some music for us.
What are you hoping to achieve with Old Flame Records? What are your goals?
We’re always looking to reach new audiences and we’re hoping that aligning ourselves with the kind of indie-electronic acts on Old Flame will open up a new market for us. We would love to get on some support tours with some cool bands and hopefully get some more mainstream radio play.
Any advice for new musicians just starting out? How do you get your name out there, find new fans, keep fans engaged, get noticed by labels etc?
The key is to not wait for other people to do things for you but to go DIY from the outset. You have all the tools you need to promote and distribute your music either for free or very cheaply. Record some quality tracks, put them on ReverbNation and then use Twitter, Facebook, and Instagram to find fans. Communicate with your fanbase and just keep building.
What’s up next for Empathy Test?
We’re off to Canada for the first time at the end of this month (July) to play Terminus Shockwave festival with TR/ST, then we’ve got a headline German tour booked for October/November. We’re hoping to have a new single out with Old Flame before then.