When it comes to writing a bio that captivates your audience, you want something that’s as captivating as it is compelling. Something that shares your story in a way that is gripping, evocative, and most importantly, helps the reader relate to you.
In other words, it’s about connection.
When you can craft a story within your bio that tells the reader who you are and what matters most to you, while weaving in the delicate details of your musical accomplishments and upcoming plans, that’s the sweet spot.
When you go to work on your new band bio or look to breathe new life into an old one, follow these 5 steps, and ensure that you’re delivering fans and press a bio they can really sink their teeth into.
Always write in the third person
Always, no matter what. I know it can feel a little goofy to write about yourself in the third person, but trust me, it’s much less awkward to read.
Tell your story
Your story is the key to connection. As much as you may feel like you’re just another rock band who makes great music, that’s not enough. What’s going to make you stand apart is your brand—and at its core, that’s really just another word for your story.
Think about what it is that makes the band tick. What is it you guys care about more than anything (and don’t say making great music.) Think about what the band represents and how you show that in your social media and live show experiences. For instance, are you environmentally conscious and all your merch is made out of recyclable material? That’s your story.
Dig for what it is that makes you unique and what the theme of your band is, and then tell that story.
That being said, be concise and deliberate in the information you include. While we want to know your story, it should always be very focused and never go off in directions that either don’t make sense or just aren’t relevant. Think about TV. You know how you scroll Netflix and when you click a show it gives you a 2-3 sentence synopsis? Well, that’s your bio, but in 3-5 paragraphs. It’s a quick but informative synopsis of your band. Just enough to get people interested.
That means it doesn’t matter if Bobby, who is no longer in the band used to work for the EPA, or if you formed via a Craigslist ad. That means past members and their accomplishments don’t get a mention, and neither do mundane details that no one (including you) really cares about.
Don’t be shy
Sure, you don’t want to come across as a total Braggasaurus, but you also don’t want to be so modest that you miss out on including the things that can actually help you stand out as an artist. Your bio is not the time to start being bashful.
Be sure you include any noteworthy performances you’ve had (including opening for nationally recognized bands), awesome placements you’ve had (like your song being played in the local coffee shop or on a TV show), or awards you’ve won. Even if they’re just local ones.
If you’re still a fairly new artist building up your repertoire, don’t worry. There’s still plenty to fill out your bio, and in the meantime, include whatever you’ve got. So long as it’s relevant to your music career and packs a bit of punch, you’re golden.
Share what’s coming up
I always like to wrap up the end of a bio with a bit of information on what’s coming up next for the band. This part will change depending on where the band is in its life stage, but things like upcoming releases and major shows are all fair game. You want to give your audience a taste of what your future is so that they a) know you have one and b) have a reason to continue to follow and engage with you.
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR. She loves baked goods, a good book, and hanging with her dog Sawyer.