Happy (almost) Halloween! In honor of all the spookiness that lies ahead, we’ve put together a list of fun, scarily good tactics to try out in an effort to up your marketing game. (Ok, so they’re really just fun marketing tricks to try, but we’re excited for Halloween—can you blame us?)
So if you’re sick of the same old tired techniques or simply don’t know where to start, we’ve got you covered with these music marketing tips to try.
Ableton Live has become one of the most powerful Digital Audio Workstations (DAW) on the market today. Although it was designed primarily for live performance, it’s become a studio favorite. Originally built for DJs and electronic musicians, it still has enough audio capabilities to compete with other big-name DAWs. We’ve launched a new video series teaching basic Ableton Live tips and tricks so you can get started in Ableton Live today.
From the way audiences listen to music to how songwriters make music, major streaming platforms have changed music so completely that we won’t fully understand what it all really means for some time. But while the long-term impacts from music streaming are difficult to predict, there’s plenty of massive transformations underway we can talk about now. Here’s three of them:
When it comes to social media, you’re either a natural or you’re not. Some people have the gift of virtual gab, making their Twitter, Instagram, and Facebook feeds an incredible place to be. For the rest of us, pumping out interesting content on a daily basis and creating something that makes our followers want to stay can feel like an uphill battle.
I know how you feel. As both a business and an individual trying to promote that business, this can be hard. So, we’ve put together a few reasons that your social media might be lacking and how to turn it from graveyard to go-to.
If something can go wrong on tour, it probably will eventually. Sure, this statement sounds a little cynical, but taking it seriously can help get you in a mindset that equips for any potential disaster that might befall you while you’re out on tour. And by “disaster,” I mean things like your van breaking down or one of your shows getting canceled, not actual disasters like a meteor hitting the venue right as you take the stage—although, that would be a cool way to go out.
Preparing for the worst is a tactic that can save you tons of money and frustration when it comes to sharing music on the road, but lots of musicians have trouble looking ahead. To help you look ahead, let’s think about a couple of the more common things that can go wrong on tour:
Jess Weimer has led a musical life. Weimer’s performing career began in musical theater, and has continued to evolve since the age of 5. The Kansas native’s musical style weaves indie, alternative, and pop to create a sound all her own.
“It was Jess’ big voice that first caught our attention. Her singing style is fresh and full of life. But after speaking with her, we really knew we found something special. Jess is extremely hard working, has a strong vision, and wants to win. We can’t wait to see/hear her talents blossom.” -Another Victory
We connected with Jess to see how she was handling life as a newly-signed artist. Check out this interview where Jess discusses what it was like getting signed, how her musical style is like a slice of pizza, and what’s up next for her.
It’s not easy to be musically creative, especially if you’re feeling crushed by the weight of expectations. From trying to follow up a successful song to not knowing how to get started making music, hitting a wall creatively is an easy thing to do in music. Here are five tricks to help you fight songwriter’s block:
Is there a better time of year than Fall? Depending on where you live the weather is getting cooler, the leaves are changing, and you get to visit all kinds of spooky haunts. It’s the best! Not to mention, if you’re in a band, you get to live out your childhood every year as you dress up in full costume for any and all shows around October 31st.
One of my favorite things to see, as a fan, is all the incredibly creative, elaborate costumes that bands put together in celebration of the big day. If you’re feeling stuck, we’ve got you covered. Don’t forget the candy!