3 Creative Ways To Spread Out An Album Release

While playlists and music streaming habits are transforming the music industry in some massive ways, releasing music through albums is still the best way to get attention from traditional radio, blog, and press outlets. Unfortunately, this doesn’t change the fact that the attention span of listeners has been dramatically shortened over the past couple of years by things like convenience borne through streaming platforms, music’s newfound affordability, and the jaw-dropping amount of new music that’s now being put out into the world every day.

When it comes to carving out an identity and generating momentum, albums are your best bet, but taking the time to write, produce, record, and promote them doesn’t bode well for audiences who now expect new music more often from their favorite artists. Here are three ways to creatively spread out the release of your album.

Split your albums up into series you release one section at a time

By breaking down your albums and releasing them into sections, you can get the best of both worlds when it comes to holding your audience’s attention and sticking to a conventional album format. Let’s say you’ve recorded an album of 12 songs. By releasing it as three series under the same overarching album, you’ll have three chances to get music in front of listeners, press and radio. Choose one single for each section of the series and use it to define and introduce each section of the album.

But while this idea is good for promotion, it’s something you should probably decide on before you start writing the album and not after. In order for separate series to form one cohesive album, the songs should fit together the way any other album would.

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Release your album one song at a time

Going back to our 12-song album example, releasing one song a month ensures that you’ll be able to give new music to your listeners for an entire year. This model of releasing music helps maintain your audience’s attention, but there are drawbacks. Unless your album is written to play like one exciting single after the other, there are bound to be lulls with some of your single releases. Listeners are used to there being less engaging music interspersed with more high-energy songs on an album, but by releasing them as standalone singles, you run the risk of your less exciting music being ignored and unheard. The songs that listeners love more and more with each listen end up turning into audience favorites, and while the album format welcomes this sort of music, this format of promotion doesn’t. Release with caution.

Let your audience decide how your album gets released

By having the most devoted segments of your fanbase decide what songs from your new album should be released, you have the advantage of converting listener interest into results that your fans will be excited about. Being creative through this process, whether through a social media poll or contest, you’ll have the chance to build interest in your new release and hear how your fans want your music presented to them at the same time. However, the key here is to not give too much control and say over your music to your fans. Have a detailed plan for every option, and execute it once you know what your fans want.

Patrick McGuire is a writer, musician, and human man. He lives nowhere in particular, creates music under the name Straight White Teeth, and has a great affinity for dogs and putting his hands in his pockets.

James3 Creative Ways To Spread Out An Album Release

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  • Mark Pinkus - January 16, 2019 reply

    great to be updated here Patrick.. thanks very much for the new strategies…

  • Bren - January 16, 2019 reply

    3 albums on same day is another alternative… while fun in concept, a good challenge and great for clearing out the release backlog, not recommended for promotion! 🙂

  • Tom - January 16, 2019 reply

    How do you work that in with, say, Spotify though? In other words, the album will never be listed there, only individual songs, since you never did one release with all the tracks on. And releasing the album as a whole after all the singles have been released isn’t really a strategy either, as you’ll already have a lot of Plays on each song that was released.

    Unless I’m missing something here?

  • Jo - January 16, 2019 reply

    Ok this is a great idea but how can you do this while keeping it all organized under 1 album on Apple Music or Spotify once you’ve released all sections of the album?

  • Messinatheproducer - January 17, 2019 reply

    People you should skip sending songs to:
    1. Your friends..their feedback…dope song man!…That’s about it..
    2. Your spouse…feedback…cool, now can u fix the toilet!
    3. Your co-workers…feedback…once concerts and no tv happens, you’ll feel dumb that u tried to be different but still at same job.
    Imagine how those same people would feel if someone THEY knew sent YOUR link to them because your song is viral like “have u heard such and such? Whoa their good”
    . Those people would text u immediately. Why? Cause i worked with that kid at Macdonald’s, or Thats my freakin sister. I had no idea she could sing! Answer them back after 2hrs!
    Messinatheproducer

  • Donnie Mayer - January 17, 2019 reply

    I am a solo songwriter/musician and have been promoting my music online for 10 years by my name Donnie Mayer.
    Last year I formed an internet based band in 2018 called the “SickPreachers” sort of as a joke but to my disbelief this fake band has out ranked me (Donnie Mayer) all year. I however am the SickPreachers and so I formed another internet based band called:
    “The Spiritual Morons” and again this second fake band; which again is me (Donnie Mayer) also out ranked me??? Interesting isn’t it.
    Could it all be in the NAME ???

    Jk - January 20, 2019 reply

    Wow really coo idea,but how are you able to produce the video?

  • macho cashier - January 21, 2019 reply

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    I’m confident they will be benefited from this website.

  • tina - January 29, 2019 reply

    i have to wonder how were ranked at all… im not a premium player… i dont pay for the use of this site or any other site actually could be my downfall… i try to pull up bands in my area and dont get anything but im ranked at 6? ive changed the my location and catagorie and will continue till im placed all over the us…… is anybody else trying this and is anybody a bmi member or ascap? also is anybody using an additional site such as this

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