The Dos & Don’ts Of Music Promotion

Late 2017, I received a social media friend request from someone who played in a band I had grown up knowing about. I thought it was pretty cool until he messaged me and mentioned that we were both members of the Christian punk & spirit filled hardcore social media group, and asked if I had ever seen certain popular bands in that genre live in concert. I told him I had not, but that I knew of his band from a compilation I had stashed away at my parents’ house. It turns out that’s what he wanted to talk about. It wasn’t long before I discovered that he was contacting multiple people in many punk and hardcore affiliated social media groups with the same questions and the same copy-and-paste responses he had sent to me. What’s worse is that he was doing this so often he was getting on people’s nerves.

The last time this guy reached out to me, I told him very kindly that people were getting annoyed by his requests and he should probably cut back. One of the next messages he sent me was a copy-and-paste response to a question he’d sent me several messages earlier and that I had already answered. It wasn’t long after, that I asked him to stop contacting me all together.

This is not the best way to promote via social media. To avoid alienating your target audience, here are some examples of good promotion vs. bad promotion.

TylerThe Dos & Don’ts Of Music Promotion
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Do You Need Social Media As An Artist?

In today’s day and age, it’s not enough to just make music and release it. While it is not impossible to just release music, go viral, and jump-start your career, it’s becoming increasingly harder to do so.

The entry level for producers to create a professional sounding track is very low because of how affordable professional grade equipment is. The result of this is an overwhelming amount of music being released every day. This makes it more and more difficult for artists to stand out and build a career.

The playing fields have been leveled for music producers all over the world making social media an absolute necessity for artists.

DaveDo You Need Social Media As An Artist?
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How To Avoid A Show Meltdown

The thought of making a mistake so bad that it ruins an entire show is something that keeps a lot of us up at night. When my old band was unexpectedly asked to open two big sold out shows in my hometown a few years ago, I literally wasn’t able to sleep the nights before out of fear that I’d blow it. Luckily, my bandmates and I played well both nights, and none of the disasters I lost sleep over materialized. Unfortunately, show meltdowns do happen to musicians, whether it’s rooted in the preventable performance mistakes or something purely psychological. Here’s some advice on how to avoid them:

AgniHow To Avoid A Show Meltdown
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How Keeping A Strict Songwriting Schedule Can Dramatically Improve Your Music Career

You might not think of it this way, but making music is risky. What if what you come up with is bad? Or, almost worse, what if you love what you write but it doesn’t click with anyone else? Self-doubt is a major hurdle that keeps musicians from meeting their potential, but there’s another culprit out there that’s just as dangerous for songwriters but far less talked about: disorganization. Creating a songwriting schedule is a solid way to ensure you reach your goals by getting big things done incrementally and consistently.

JamesHow Keeping A Strict Songwriting Schedule Can Dramatically Improve Your Music Career
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How To Finally Finish Your Tracks

We all have this folder.

The folder on our hard drive that contains all the unfinished musical projects that we just can’t seem to finish. While not every song that we start is going to be finished and released, our goal should be to minimize the number of tracks that end up in this folder. Finishing your music is no simple task, but with a few changes to your workflow, improved time management, and getting rid of distractions, you can start to reduce the number of tracks that end up staying in the unfinished track folder.

Below I have compiled a list of the 5 tips to help you finish your tracks.

AgniHow To Finally Finish Your Tracks
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5 Tips For Creating Album Art That Stands Out

Have you ever heard the expression “don’t judge a book by its cover?” Of course you have, and if you’re like me, you have definitely, 100% judged a book by its cover more than once in your life, and odds are, you’ve also judged a band’s album art more than a few times. We’re only human.

Tyler5 Tips For Creating Album Art That Stands Out
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3 Benefits New Bands Will Find Out On Tour

For a new band, venturing out on tour is one of the most exciting things in the world. Bands that haven’t had the chance to suffer the inevitable setbacks and disappointments that come with experience often feel like there’s a universe of opportunity and hope to be uncovered on the road, and they’re not wrong. Touring can be grueling, thankless, band-exploding work, but it’s also the sort of thing that can transform an inexperienced band into a confident and connected musical force to be reckoned with. It’s all up to luck and talent. Here’s three benefits new bands will get on tour:

Rebecca3 Benefits New Bands Will Find Out On Tour
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5 Fundamental Skills Of Successful Music Producers

Creating a professional record has never been easier. All you need is a pair of headphones and a laptop and you have all the tools necessary to succeed. While the tools necessary to accomplish your music related goals may be readily available, the skill set required to reach a competent level of production is not. In addition to having the right tools, you need the skills to use these tools effectively.

Below, I have compiled a list of the five fundamental skills of successful music producers and how you can obtain these skills.

Mike5 Fundamental Skills Of Successful Music Producers
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