Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.
But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.
For many musicians, writing songs, playing on stage, and recording albums is the most rewarding work in the world. But look around your local music scene and you’ll quickly find a disparity between ambitious young musicians and their seasoned counterparts. Younger musicians are usually the most visible and active folks working in the industry, though there are exceptions. When some musicians get older, life gets in the way of their art and they eventually stop making music. But while aging is responsible for stopping many talented musicians in their tracks, burnout is another factor not taken seriously enough. Putting real energy, love, time, and sacrifice into your work is essential for finding any significant traction for your music, but play your cards wrong and you might put yourself in an unsustainable position for making music over the long-term.
Making music is something the world has a romantic perception of, which means that giving up is typically looked at as a sign of weakness. But make music long enough, and you’ll soon see that scaling back, changing course, or quitting in music is essential at times. Here are three times when taking a break from music makes sense.