While simply uploading music and hoping for the best works out for some, most musicians need to promote their work if they want to make their mark with audiences. Music promotion is a broad term that covers everything from urging fans to listen to new music over social media to launching a costly professional PR campaign. Professional music promotion efforts aren’t cheap, and it’s common for the world’s biggest music stars spend millions of dollars to get the word out every time they put out new music. But if you constitute the vast majority of very broke musicians, you’ll need to find inexpensive ways to promote your music. Here’s a few tips to help get you started:
The concept of genres is fascinating if you look at it closely. Before a song is categorized into a specific genre, it’s just a collection of sounds. But when that same collection of sounds is called rap or rock or EDM, it transforms into something completely different. Musicians are thought of as having an almost unlimited amount of creative freedom at their fingertips every time they set out to create new music, but when songwriters and producers focus too much on genre, they risk losing that creative freedom.
We have all opened up our DAWs, ready to write the next big hit, and we end up creating nothing. Starting a new track can be one of the toughest parts of the production process. That initial spark that begins your musical idea is tough to generate and the absence of it can quickly get you into a creative rut. Below I have listed five ways that you can generate this spark and get to writing your best music.
For most bands, putting together a music video is an opportunity to express themselves, provide new content for their fans, and extend the life of a single or album. Yet somehow, the first piece of that—expressing themselves—tends to get lost in the mix. What results tends to be an underproduced, poorly shot, kind of boring music video that probably wasn’t super cheap to make, but also isn’t making much of an impact on anyone. Not really much of a win.
To avoid that disaster and create a music video that will actually make a lasting impact on your fans, we’ve put together a few tips. Even if you’re on an incredibly DIY budget, these tips will still help make your next video a hit.
Every serious musician knows that putting on a great live show takes planning and work to pull off. But for some reason, some bands hold the belief that successfully playing live only requires a great performance, and that things like showing up on time is something that doesn’t apply to musicians. The truth is that when bands don’t act professionally at shows, it not only hurts them, but also the venue, audience, and other performing musicians. Here are three things that happen when your band is late for shows.
Mixing is one of the most difficult parts of the production process to master. Time must be spent developing your ears, learning the ins and outs of your mixing software, and gaining experience through mixing numerous tracks. While the time and effort put into this part of the production process is necessary, there are a few tips and techniques that you can apply to your mixes to help speed up the learning process and help you get to a professional mixing level quicker. In this article, I will go over the top five mixing tips that music producers should be using.
Feeling lost and uninspired as a songwriter is a pretty awful feeling. When the flow of ideas narrows down to a trickle without warning or explanation, songwriters usually have to change up their process to get things moving again. If you’re feeling creatively stuck making music, we’ve got four exercises to promote inspiration and put you in a new musical mindset:
“How many songs are you working on right now?” is a question I get asked a lot that I can’t give a simple answer to. On various hard drives scattered around my house I’ve got dozens of unfinished recordings ranging from single melodies to entire songs. On my phone there are almost a hundred more. I’m of the philosophy that musical ideas worth exploring can come to me any place and any time, so I do my best to be prepared when they do.
But being ready for new ideas to find me and not being able to move on from the past are two different things. I can’t speak for every songwriter, but putting valuable time and energy into attempting to transform old demos into new finished songs is almost always fruitless and futile for me. If you’re stuck in a pattern where it feels impossible to let go of your old, unfinished music, here’s some inspiration for cutting ties and moving forward.