Feeling creatively stuck, lost, or lacking, is an uncomfortable reality that all musicians inevitably face at some point during their careers. Whether it’s the nauseating sense that you’re writing the same song over and over again, or the inability to finish ideas, lacking creative potency can be frustrating. This especially goes for musicians who appear to be bursting with original ideas one day and none the next.
An unconventional way for musicians to address this problem is by thinking about their own unique musical taste. What you like isn’t exactly what you’ll make as a musician, but it’s connected in a big way. Challenging your music taste can get you thinking about music in a new way, and in turn, help to boost your own creativity.
Think of the coolest marketing campaign you’ve ever seen. It can be something your favorite band did, a campaign your favorite clothing company ran, or a contest put on by the local diner for their 25th anniversary. Whatever it is, think about what made it stand out, why it captured your imagination, and why you still hold onto it.
Odds are, it’s not because they ran some mediocre ad campaign or shoved the same generic t-shirt design in your face. It’s because they did something that spoke directly to you and what you believe in. They used their brand and their message to tap into what it is that matters most to you—their fan/follower/customer—and because of that, you were able to really grasp onto it, and it left an impression.
Anyone can create an ad, put out a new piece of merch, or play a show. The real power is in creating an experience that’s so valuable to your fans that they not only remember it, but they want to share it with all their friends.
So how do you make sure your next promo strategy is worth remembering?
Starting out as a musician is no easy task. Even if you have a bit of musical experience, the learning curve is still quite high for producing, mixing, and mastering your own music. Improving and succeeding as a music producer will ultimately come down to the hard work and dedication that you put into your craft. However, there are a few ways that you can help speed up the learning process. Below I have listed the top ten tips for beginning music producers.
Hecklers are something usually associated with comedians, but they’re something musicians have to deal with every now and then too. In the comedy world, obnoxious audience members are something most of us view that’s inextricably linked to the artform. When comedians develop their unique voice and start performing in public, their ability to handle problematic members of the audience grows with them. But because heckling in music is much less common, it can lead to bruising experiences for musicians.
For new bands, the experience of getting up on stage and playing is exciting and meaningful no matter the circumstances. But for seasoned musicians, shows with wretched sound, empty rooms, and non-existent payouts quickly gets old. The “down for anything” stereotype musicians have had flung at them is dangerous because it’s an attitude that devalues the immense work songwriters and performers put into their craft. If you’re serious about making music, you have to learn how to discern what opportunities are worth pursuing from the ones you should be gracefully turning down. Here are three shows to say no to if you’re an experienced musician:
Networking is an essential part of your music career. The days where you can simply release music, invest no time in promoting this music, and become a well-known artist are gone. The good news is that there are plenty of tools available to you for free to promote your music to a global audience. Below, I have listed three ways that you can network as a music producer.