Traditional venues are usually thought of as being the best place to host shows, but musicians miss big opportunities to share their music on their own terms when they rely only on venues to perform live. From intimate house shows to locally curated festivals, shows take on a whole new meaning when the performing musicians are the ones throwing them. Here’s three reasons why musicians should consider setting up their own shows:
One of the ways of building a strong live music presence is having successful ticket sales. While many artists start out playing in cafes or restaurants that already have an “in-house audience” presence, when we start playing in concert venues this is not the case. Concert venues typically do not have their own crowds who come to check out concerts. Rather, they make money by selling tickets to the crowd which the band brings. Consequently, the success of a show and the ticket sales almost entirely depend on how well the band or the artist promotes the concert. So, in this blog post I will provide some strategies to increase ticket sales based on my experiences as an independent artist.
When it comes to deciding what artists to work with on a PR campaign, there are a lot of factors that go into a publicist’s decision—contrary to popular belief a reputable PR agency will not just take the money of anyone who offers it to us and then blast out a press release and call it a day. True PR takes a lot of very purposeful, diligent work in building our relationships with press, strategizing the best methods and angles for each and every client’s needs and story, and creating a narrative that will entice and capture an audience of press, their readers, the band’s fans, and eventually, labels, festival promoters, and venue owners.
In 2019, there’s no shortage of ways to measure a musical artist’s success. Between public play counts and the growing private listener analytic data that streaming platforms now give to artists, musicians have ways to see how well their music performs in real-time. This unprecedented reality clearly brings artists some sizable benefits. For example, a small, unestablished band doesn’t have to fork over cash for an expensive radio campaign to learn what cities listen to their music the most because streaming platforms give away that information for free.
But there’s some significant drawbacks to consider in today’s data-driven, instantly gratified music culture. There are constant, unavoidable reminders of whether an artist is conventionally successful or if their music isn’t being heard. Drawing a connection to your self worth and whether your music is successful or not is a recipe for the sort of creative-killing frustration that can do serious damage to not only your career, but also your personal well-being.
When you think of a mastering engineer, you think of someone tucked away in a studio filled with hardware and expensive equipment. To many, mastering can seem like a dark art. With the advancements made with music production tools, all you need is a set of basic plugins that your DAW offers and a few guidelines on how to tackle the mastering process. In this article, I am going to go over a step-by-step process on how you can use your native DAW plugins to master your own tracks.
Audiences have long relied on music to get them through some of life’s most painful and exciting moments. People turn to music to celebrate births, weather devastating breakups, and to navigate the day-to-day emotional rollercoaster that is adolescence. With emotion playing such a huge role in the relationships’ audiences form with music, some musicians draw the conclusion that great music can be made only while being in a highly emotional state, but this creative approach can be bad for you and your work.
Playlists have become the holy grail of artist placement. While there’s still a ton of value in everything from blog placements to radio to TV, there’s no doubt that right now playlists are just about the #1 thing on most artists’ minds. With artists’ careers seemingly changing overnight with inclusion on just the right playlist, it’s really no wonder that it’s become so desirable. But how do you actually get that coveted playlist spot? How can you increase your chances of being picked for a specific playlist?
Releasing an album, EP, or even a single the right way takes loads of planning and effort. First there’s the hard work of writing and recording music, and then there’s the tedious business of making sure your music gets heard through promotion efforts. But how can an artist stay productive during the inevitable downtime between releases? Try as you might, you can’t make music 100% of your waking life, but what you do with your time after a big music release will lay the creative foundation for your next musical endeavor. Here’s four tips for making your time between releases productive: