4 Tactics For Getting On Playlists

Playlists have become the holy grail of artist placement. While there’s still a ton of value in everything from blog placements to radio to TV, there’s no doubt that right now playlists are just about the #1 thing on most artists’ minds. With artists’ careers seemingly changing overnight with inclusion on just the right playlist, it’s really no wonder that it’s become so desirable. But how do you actually get that coveted playlist spot? How can you increase your chances of being picked for a specific playlist?

Be open to smaller playlists

Most artists will recognize that there are a wealth of playlists out there, many curated by blogs, radio stations, influencers, and the like, and it’s important to recognize that while some are inevitably larger than others with more eyes (and ears!) on them, that’s no reason to discount the smaller ones. In fact, for a musician that’s still growing their fanbase, those smaller playlists are almost certainly going to be the best fit.

Think about it for a second. If you’re still growing your career and fanbase, it might be tempting to want to get on a huge playlist so you can instantly get in front of tons of new fans, feel that surge of validation, and in theory, skip all the difficult parts of building your career and just start getting attention. The only problem with that? It’s not how it works.

Now I’m not saying that as a growing artist you can’t or won’t get a major placement—it does happen and it can be career changing. But even if you get that larger placement (and that’s a big if) you’re not necessarily standing out or getting the same individual attention that you might had it been on a smaller playlist, with a diehard fan base for that specific blog/influencer. Try to remember that having a lot of ears on a playlist doesn’t always mean a lot of ears on you.

Also, on the topic of smaller playlists there is a lot of value in racking up song plays on them. It’ll serve you in the long run, especially if your goal is to get on larger playlists, to not only be on a lot of smaller ones and show that there truly is an interest in your music, but those smaller playlist spins will add up, and the higher your stream number, the more likely you are to attract more eyes, and opportunities.

Looking to get added to some top-notch playlists? Search ReverbNation Opportunities today.

Make your own

If you’re having trouble getting on someone else’s playlist, or even if you just want a creative way to build relationships, start your own! It’s an excellent way to build up your network and forge connections, while getting more song plays and learning about the industry and the dynamics of playlist creation, curation, and promotion.

You can make the playlist anything you want, or even make multiple ones. It’s also totally ok to come up with an idea around the song you want to promote. For instance, if it’s a wicked summer jam then create a summer playlist and add in other local bands you either already have a relationship with, or want to forge one with, and be sure to send it to them and ask them to kindly share it around.

Or, you can get a lot more niche, which can actually really increase your chances of getting your song seen. For instance if your song mentions your home city of Detroit, you could make a playlist that features only songs that mention Detroit, or Michigan, or songs that mention cities.

Get creative and have fun with this—it’s a great gateway to bigger opportunities, and in the meantime, you’re creating SO many valuable connections.

Go outside the industry

Being so immersed in the music industry can mean it’s easy to forget that there are people who actually exist outside of it—and they’re making playlists too. It’s awesome to get on music industry specific playlists, but don’t forget to also think about the thousands of playlists that exist outside of that, that are run by authors or activists or bloggers in other niches, or just regular people who happen to love a very specific kind of music. Think about all the niche things your song relates to (if it mentions a city or product or the theme of it or the genre etc—just like you’d think of all this if you were looking to license it) and look for playlists that cater to that. A quick look around the platforms should inspire a few ideas.

Get verified

Since there’s no specific benchmark to getting verified on streaming platforms, there’s really no reason not to do it. Doing so will mean you’re taken a lot more seriously, and it also opens new opportunities for connection.

 Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR. She loves baked goods, a good book, and hanging with her dog Sawyer.

Tyler4 Tactics For Getting On Playlists

10 comments

Join the conversation
  • RW Roldan - August 14, 2019 reply

    How do you get verified?

  • Jon - August 14, 2019 reply

    Hi there.
    Many thanks for the playlist tactics.
    Could you explain what you mean by “getting verified?”
    Thank you
    Jon

  • Danny Kensy - August 15, 2019 reply

    Thanks for the info!

    Angel Ruediger - August 16, 2019 reply

    Hey guys

    Getting verified means to get that little blue rounded label with the check symbol inside. Usually appears on the right side of the artist’s profile photo.

  • Cliff - August 15, 2019 reply

    “Get verified. ” What does that mean? How does one do it?

    reverb_administrator - August 16, 2019 reply

    Hi Cliff! You can verify your artist profile on some of the streaming platforms, which will allow you to add a bio, update your profile photo, and can open up opportunities for playlist curators to find you. Hope this helps!

  • Eric - August 15, 2019 reply

    What do you mean by “get verified” ?

  • Glen Foster - August 15, 2019 reply

    Looks like we’d all like to know what ‘get verified means’!

  • Abe - August 18, 2019 reply

    Basically it’s claiming your Spotify page as yours, getting the blue tick, and being able to change the images and info on there. You also get access to your insight data

    https://artists.spotify.com/faq/popular#how-do-i-verify-my-artist-profile-on-spotify

  • Coolprince_sings - August 27, 2019 reply

    very helpful insight, Keep the good work coming

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