Running a DIY PR campaign can be exhilarating (because you’re in control of your own destiny) or it can be exhausting (because you have no idea what you’re doing.) Or, very often, it can be both. After all, it is exciting to know that you have at your fingertips the power to pitch and get in front of whoever you want. That if you can just nail the perfect pitch, and find the perfect place to pitch it, that your entire career could change with just the click of the “send” button.
Pretty cool, right?
For this article, we’re working with the assumption that you’ve already done the work of perfecting your pitch and creating a stellar EPK, filled with all the assets. If so, you might be wondering—ok I’ve done that…now…where do I even begin to pitch?!
While there are a ton of ways to pitch your music to music blogs, and I’ll go into them quickly below, we’re focusing mainly on some of those outside the box placements today. These ones are going to be just as fun as they are practical, and they’re bound to get you in front of a totally new audience.
How to find the perfect music blog
When it comes to pitching your music to a music blog, there are a few tried and true ways to find the perfect fit. One of my favorites is to google a similar band (same genre, same life stage) and see where they’ve been featured. This is a great starting point for knowing which blogs are most likely to be interested in your music.
Build the relationships
Anytime you’re pitching to anyone, you want to ideally go in having at least warmed the relationship. A cold pitch is never recommended, so try to get to know the people you’re pitching ahead of time of them your opening email.
Now, on to the rest of the places to pitch!
Social Media Video Platforms
Social media video platforms are one of the best places you can pitch your music. Think about it…they need songs to use in their intros, as background music, and throughout the video, and assuming they aren’t paying a fortune for popular music rights, they need something that fits the mood but also fits their budget.
For that reason alone they’re a great place to pitch, but even better is if you can find a channel that aligns with your brand, as you’ll naturally be getting in front of an audience that’s likely to find interest in you. For instance, if you’re a pop-punk band, it might not be a bad idea to look for channels that have a heavy focus on skateboarding.
Podcasts generally need access to affordable music options, particularly for their intros. Most podcasts will change their intros over time, so if you can find one that you like, especially that’s just starting out and approach them to see if they’re interested in either using an existing track or (if you’re up for it) you creating something unique, I say go for it!
Playlists (but not the kind you think)
You already know playlists are a great way to get in front of new fans and expand your reach. But if you’re thinking of only music industry playlists, you’re missing out. There are SO many options out there, including other industries that might align with your brand (or might just be a fit for your music) and themed playlists by regular people that just fit the bill for your songs. Try to remember that while it’s great to want to hit the larger playlists, you’ll likely have a stronger success rate going for some of those smaller playlists and influencers to start and then as your stream numbers grow, you’ll be able to work towards larger playlists.
I’ve been to quite a few coffee shops in my life that have a download card of local artists (Nashville is great for this). If your local coffee shop, record store, bowling alley, whatever it is, has this option already, than great! Ask how you can get involved. But even if they don’t, ask if you can get one started. If you’re offering to put together a weekly playlist and print out a QR code or something similar for their patrons to take, and you get to feature your own music plus other emerging artists (relationship building points!) that’s an awesome opportunity.
Last but not least, when you’re thinking of where to pitch your music, think about other artists. Sure, you can ask them every now and again to share a new song, but I’m thinking more of a collaborative effort like doing a Split EP or covering each other’s songs. It’s a great way to get in front of a totally new audience and it’ll also give you something new to send to press and share with fans when you’re in between releases.
See? There are a ton of ways to get out there and get away from just the traditional route of music blogs and Spotify—in fact, when used in conjunction with each other, these can be truly transformative tactics.