As songwriters, we like to think that all of our creative decisions are intentional and 100% up to us. A lyric written about a personal experience or chord progression composed spontaneously probably feels generated right there in the moment and only by you, but the truth is that a lifetime of musical influences and hidden tendencies are at play each and every time you try to make music. We might think the new songs we write are comprised of ideas we’ve never explored, but what we’re really doing is piecing together a countless number of old memories, habits, and loved songs from other artists. There’s no way to completely negate a life of musical experiences, but taking a short music cleanse can help break habits and inject new energy into your songwriting practice.
Digital streaming platforms are bringing both huge benefits and challenges to musicians. Today, the idea of an unknown artist distributing their music online and resonating with audiences instantly is very much a real thing. But while more music is being made and listened to than ever before, building real connections with listeners is a major challenge for musicians working in an unprecedented era of music saturation and competition. You might have loads of streams and followers in today’s digitally driven music industry, but making real fans is a whole other story.
A typical independent musician today will spend considerable time posting on social media, writing emails, and reaching out to fans. While our minds are constantly on social media, it is important that we do not forget about the offline world. Ultimately, our success depends on the people who listen to our music, come to our concerts, and support our art. So it is very important that we have real connections with them. In this blog post, I will show you five ways that you can use offline promotion to promote your music.
Sharing new music for the first time is incredibly exciting for a songwriter. After months or sometimes years of working on a project, music takes on an entirely new meaning and purpose once it finally makes its way to audiences. Understandably, for many musicians, the money made or lost on something like an album or EP isn’t nearly as much of a concern as whether new music ends up striking a chord with fans or not. But the unavoidable truth here is that not caring about your relationship with money is something that can harm or even destroy your career. The good news is that you can plan realistic financial goals for your releases that support and prioritize things like connecting with audiences and not going into debt over your music.