There comes a point in every serious musician’s career when creativity, fun, and inspiration are hard to come by. The causes of creative stagnation are different for each of us, but all music-makers experience it eventually. Some musicians are able to spot a lack of ambition or inspiration in their creative lives. Others slowly sink into ruts without realizing it. If you can easily spot one of these red flags in your music career, it’s likely you’re creatively stuck and need a change.
There’s no getting around the fact that live-stream concerts aren’t suitable replacements for the in-person shows. But that doesn’t mean that digital concerts have to be boring, bad-sounding affairs. During a time when the world craves musical connection and comfort, live-streamed musical performances are a lifeline for fans as well as musicians needing to stay in touch with fans and make up for lost revenues. However, it’s clear that some major pop stars and unestablished acts alike are having a tricky time making the leap from conventional shows to digital ones. Similar to normal shows, live-streams need to offer something engaging and exciting for audiences to feel invested. Here are a few strategies for transforming digital concerts into events that fans will be excited about:
Every songwriter has had the experience of getting sucked into a creative rabbit hole while working on a specific musical idea. If we’re lucky, momentary frustration leads to creative resourcefulness. Sometimes a great song is waiting for us at the end, but it doesn’t always turn out that way. In many instances, it’s best to quit working on an idea before we invest too much time into it. We can then save our time and energy for better songs. The hard part is knowing exactly when to stop and why. Every songwriter’s process is different. If you are in one of these situations while working on a song, it might be time to move on to something else:
Since our inception, we’ve been careful not to make public statements on behalf of our employees and partners. We don’t presume to speak for any individual and we respect everyone’s right to express their own opinions. That said, these are unique times of reflection and Juneteenth represents a pivotal moment in our country’s history. Certainly, recent events have exposed that we have a long way to go.
The beliefs of our company remain steadfast:
We condemn violence, racism, sexism, and abuse of any kind.
We support free speech, individual rights, and artistic expression.
Our platform, as it has been since the beginning, is equally open to any artist who chooses to pursue their passion, without discrimination.
I’ll be the first to admit that not every day of this quarantine has been productive. There have been days I’ve become one with my couch, pushed off tasks, or simply refused to get excited about the things that once lit me up. And for a while, I felt really bad about that. I questioned if my heart was still in it, if I had what it takes, and if I even deserved to still be doing what I was doing.
But the more I talked about this with others, the more I realized, I wasn’t alone. And it wasn’t that uncommon.
Creating and sharing music might be pursuits you live for, but an unhealthy career can ruin your plans and stifle your ambitions. Building a healthy music career is something we’ll all have to work at as long as we choose to seriously pursue music. Real health and sustainability in music looks different for everyone. However, we can look to a few signifiers that can apply to all musicians. If you’re feeling creatively stuck or spread too thin when it comes to the time, money, and energy you devote towards your music, there’s a good chance your career isn’t in a good place. Healthy music careers have three of the following defining characteristics:
When it comes to sustaining a serious music career, nothing matches the power of an artist focusing on making the best work they can day in, day out, year after year. But there are times when we miss opportunities for our work by ignoring the non-musical aspects of our careers. This can vary from DIY show booking or pitching music to blogs, playlists, and radio stations. One important asset that musicians should be paying more attention to is collaborations with non-musical artists.