With most people at home these days, there are some great opportunities to build engagement with your fans as well as recruit new followers for your music. One of the ways you can increase your fanbase is through streaming platforms. Streaming platforms have a ’follow’ feature, where your existing fans can go and follow you. There are a lot of benefits to having followers on your streaming page, such as higher chances of being placed in big playlists and recruiting more fans in the future. In this post, I’ll outline the 5 reasons you should have your existing audience follow you on streaming platforms. Here are the 5 reasons:
1. Followers get to listen to tracks before anyone and boost your first week’s data
The more followers you have, the more people will listen to your tracks in the first week. One of the best reasons to get your existing audience to follow you on streaming platforms is that when you release a new track or album they are notified. They also get algorithmic playlists, which are curated based on the new music released by the artists they follow. Since they will be following you, your music will most likely be on these playlists. To reiterate, the more followers you have, the more streams you get with minimal promotion.
2. Higher follower numbers mean a better chance for editorial playlists
Having solid first week data is essential for pitching your music into bigger playlists. The streaming platform algorithms not only look at the amount of streams but also at how many fans you have. If you have a high streaming rate, but a low amount of followers, this is bad news for you for getting placed in a large editorial playlist. However, if you have a higher number of followers, with a high number of streams, this is a better sign as the algorithms will know your streams are more organically driven and may give you priority for getting placed in larger playlists.
3. More followers mean more fans. Followers can share your music with friends and create engagement
More followers means more people will share your music with their friends. The great thing about having a lot of followers is that the more followers you recruit on your streaming page, the more likely you will get more fans. This has multiple advantages, one of which is that they will share and recommend your music with their friends. Word of mouth is a great medium. Plus, streaming platforms make it easy to acquire new fans if you’re already making good music.
4. Followers can add you to their playlists
Usually, people create their own playlists, which will boost your stream rates. Having more followers means you will be on more playlists. This will expose your music to more and more listeners, eventually creating a snowball effect. The idea is to get momentum and then let gravity take care of the rest. Which in this case, building momentum means a lot of hard work directing people to your streaming page.
You should utilize your social media presence as much as you can to direct fans to your streaming pages. Most people have at least a few hundred followers on their social media pages. If you can get every single person who follows your social media page also on your streaming page, that will be at least a few hundred followers to start with, which is much more than most artists have.
5. They are notified about concerts when you’re in town
Currently, concerts are postponed. When they come back, know that you can also use your streaming page to notify fans when you’re in town. All you need to do is enter your tour dates to your page and fans will be able to see where you play next. Some platforms even email fans when you’re in town. This is a very cool feature that every artist should take advantage of.
So these are the five reasons to get your existing audience to follow you on streaming platforms. Getting people to initially follow you might be hard if you don’t have a lot of music released. However, once you have a new song or album out, start talking to your friends and people closest to you. You can talk to everyone personally and ask them to follow your streaming page. It’s really easy and doesn’t cost them anything! The more followers you have, the better chance of playlist placement you’ll have, and the more potential fans you will have in the future.